Datsun miDO World Premiere at the Moscow Motor Show
Moscow, Russia, 27 August 2014 – Datsun, the newest automobile brand on the dynamic
Russian market, celebrates its first appearance at the prestigious Moscow International Autosalon
(MIAS) today by showing two new models.
The Datsun onDO sedan, launched earlier this year with the first customer deliveries due in
September, will be joined by the brand new Datsun miDO hatchback which will be given its
worldwide launch at MIAS. Sales of this dynamic new model are due to start in early 2015.
Datsun onDO was revealed in April this year, with the order bank opened in July. Such was the
interest in the car that Datsun received more than 3000 enquiries in the opening weeks.
The first deliveries will be made in September, but IT specialist Mikhail (29) from Omsk city – one
of the first customers to place a preorder for the car – has been invited to the show where he
was given a symbolic key to mark this historic event.
MIAS has become a stage for global unveil of the second car in the Datsun model lineup for
The brand new Datsun miDO is a practical yet sporty fivedoor hatchback with a strong
masculine appearance: modern, robust and confident. Among its stand out features are its ‘face’,
dominated by Datsun’s confident ‘DCut’ grille and which, in turn, is flanked by dramatically
elongated projector headlamps that stretch virtually from grille to fender to create a look that
differentiates sedan and hatchback at a glance.
Although sharing the same wheelbase and frontwheel drive chassis layout as Datsun onDO,
Datsun miDO is shorter overall to emphasise its driving dynamics. Both cars sit on a 2,476mm
wheelbase, are 1,500mm tall and 1,700mm wide, but the new Datsun miDO is 3,950mm long
compared to the Datsun onDO at 4,337mm.
Datsun miDO is well equipped. Comfort and safety have been priorities: every version will have a
driver and passenger airbag as well as ABS. Standard equipment will include a winter pack with
heated seats and door mirrors while special attention has been paid to ensure road, engine and
wind noise is kept to a minimum.
Power comes from a 87hp version of Datsun’s 1.6liter 8V engine, while a fourspeed automatic
transmission is optionally available in place of the standard five speed manual transmission.
All Datsun customers will benefit from market leading support. So far there are 25 dedicated
Datsun dealers in key regions of the country with 75 more due over the next two years. Every car
will be backed by a comprehensive three year/100 000 kms warranty. To ease purchasing
options, Datsun is offering a unique credit programme – Datsun Finance.
“The Datsun concept of offering a new car from a foreign maker at a highly affordable price has
struck a chord with Russian car buyers. Datsun might be a new name on the Russian market but
its impact will be felt for years to come. Rest assured we are totally committed to the Russian
market: our debut at MIAS marks just the beginning of the story,” says Vincent Cobee, Global
Head of Datsun.
The names Datsun onDO and Datsun miDO reflect the cars’ international heritage,
encompassing Japanese, English and Russian themes. DO is a Japanese word that means
‘moving’ and also refers to a ‘way’ of doing things. ‘on’ is the Russian word for ‘he’ while ‘mi’
sounds to a Russian speaker like the English word ‘me’ and personalises the car. Put together in
Russian, they underline the individuality and personality of both cars.