Chevrolet beat and sail u va manchester united editions press release
GM India Launches Chevrolet Beat and SAIL Hatchback
Manchester United Limited Editions
Kicks-off celebration of Chevrolet’s Debut on New Manchester United Home Shirt
7th July 2014: Celebrating the Chevrolet brand’s debut on Manchester United’s home shirt, General
Motors India today launched the Chevrolet Beat and SAIL Hatchback Manchester United Limited
“We are proud to announce the launch of the Chevrolet Beat and SAIL Hatchback Manchester United
Editions for football fans in India. Available in limited quantity, the models celebrate Chevrolet’s Shirt
Sponsorship with Manchester United beginning today,” said Arvind Saxena, President and Managing
Director, GM India.
“The two models showcased at the recent 2014 Indian Auto Expo have been designed by our
engineers at the General Motors Technical Center India (GMTC-I) in Bangalore on popular customer
demand with exclusive Manchester United livery kits. These specially designed models will cost only Rs
69,000 over the original versions,” Mr. Saxena added.
The limited edition cars are available for sale beginning today based on the LS variant in the popular
Super Red colour in both petrol and diesel options. The exclusive models sport Manchester United
Decals, Alloy Wheels, Special Seat Covers, Music System, Illuminated Sill Plates, OSRVM’s with
Blinkers, Roof Rails and exclusive branding.
To celebrate the kick-off of its seven-year Manchester United shirt sponsorship, Chevrolet released an
enhanced version of its video at www.ChevroletFC.com that pays tribute to the history of iconic
Manchester United shirts, dating to the club’s inception in 1878. Manchester United has more than 659
million supporters around the world.
Fans are invited to upload photos of themselves wearing a digital version of the new shirt at
www.chevroletfc.com, and share it via their social channels. Putting fans at the center of the brand’s
debut on the shirt via a unique digital experience is part of Chevrolet’s “What Do You #PlayFor?”
global campaign to bring football fans closer to the sport and help them celebrate the passion for play.
The video, which features Manchester United fans throughout history marching through the streets of
Manchester with current players and legends singing the “Glory, Glory Man United” anthem, ends with
player Wayne Rooney declaring, “This shirt belongs to you; always has, always will,” as he and
teammates Robin van Persie, David De Gea, Adnan Januzaj and Juan Mata reveal the new Chevrolet-
branded home shirt.
Manchester United’s Group Managing Director, Richard Arnold, said: “The Club’s traditions and
heritage are extremely important to our players, team management and 659 million followers
worldwide. As we look to our future in the new shirts, we are delighted that Chevrolet has been so
committed to honouring everything that is so important to our club.”
Nine Manchester United legends also appear in the video: Sir Bobby Charlton, Alex Stepney, Denis
Law, Lou Macari, Arthur Albiston, Norman Whiteside, Clayton Blackmore, Denis Irwin and Gary
Celebrating its debut on the new shirt is one of several upcoming events highlighting Chevrolet’s
partnership with Manchester United. On July 23, Manchester United will play its first match in the new
Chevrolet-branded shirt against the L.A. Galaxy at the Rose Bowl in Pasadena, California.
The Chevrolet Beat and SAIL Hatchback Manchester United editions will conclude the multi-city tour
called ‘Chevrolet Fast Moves’ on July 8 in India. Through a unique contest, GM India is giving a golden
opportunity for two winners with a friend each to watch the legendary team’s first match in North
America in August 2014. The winners of the contest will be announced on July 10, 2014.
It may be recalled that Manchester United legend Dwight Yorke toured India in January 2014 as part
of the Manchester United trophy tour, where Chevrolet gave fans of the legendary football club a
golden chance to get up close and personal with the star.