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Bangalore AMG performance centre - Press Release


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Bangalore AMG performance centre - Press Release

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Bangalore AMG performance centre - Press Release

  1. 1. Press Information 16th May, 2014 Mercedes-Benz introduces South India’s first AMG Performance Center in Bengaluru Continues its Product Offensive by Launching the ML 63 AMG  Fastest roll out of AMG Performance Centers in three consecutive days - inaugurations in Delhi, Bengaluru and Mumbai  AMG Performance Center - provides an immersive AMG brand, products, concepts and accessories experience  AMG Private Lounge – access to exclusive owners community  Mercedes-Benz offers the most powerful ‘Luxury Performance SUV’ portfolio in India  Superior performance experience with 5.5-litre V8 biturbo engine producing 410kW and 760 Nm torque  The ML 63 AMG manages the 0-100 km/h sprint in 4.7 seconds and its top speed is 250 km/h (electronically limited)  Star Care Plus Program with 4th year extended warranty for AMG vehicles Bengaluru: In line with its strategic focus on the AMG brand in India, Mercedes-Benz India today inaugurated South India’s first AMG Performance Center in Bengaluru at Sundaram Motors and also launched the superior performance SUV - the ML 63 AMG for the Indian market. This way, Mercedes-AMG aims to offer a more personalized service to its customers and further bolster its powerful luxury SUV product portfolio in India. The AMG Performance Center is designed to offer distinct Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. This
  2. 2. focus on developing an even closer relationship with customers extends a very special brand experience. The AMG Performance Center is characterized by a consistently applied and a unique AMG brand identity. High quality interiors, with exclusive furnishings and a palette of colours that is representative of AMG, create an exclusive atmosphere for driving enthusiasts. The ML 63 AMG redefines luxury with its striking design, super luxurious interiors and enhanced safety features. The ML 63 AMG has a 5.5-litre V8 biturbo engine, which develops a peak output of 410 kW and maximum torque of 760 Nm. The AIRMATIC package ensures a smooth ride while the ACTIVE CURVE SYSTEM offers stabilisation and provides high-level driving dynamics and comfort that Mercedes-Benz has become synonymous with. Mario Spitzner, Director Branding & Marketing Mercedes-AMG GmbH said “AMG has been on the forefront of delivering exceptional driving experience on and off the race track. This attitude of striving for more performance driving, always being one step ahead, takes a new dimension in India with the launch of our AMG Performance Center in Bengaluru. The AMG Performance Center will serve as the perfect place for performance car enthusiasts to experience and discover the right AMG car, concept and accessories for a perfect driving experience.” “We believe India is ready for a performance oriented driving experience and we are delighted to bring these closer to our customers in India. Our AMG portfolio has seen tremendous success and we are thrilled to add yet another superlative driving experience - The ML 63 AMG in our luxury performance SUV range for India.” Mr. Spitzner further added. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said “It’s an exciting time here at Mercedes-Benz India and our success once again reiterates that, our strategy to focus on top of the pyramid is paying off. We are on the right track and we will continue to focus on delivering our brand promise. Delhi, Bangalore and Mumbai are strategic cities for the Mercedes-AMG brand and this is one of the fastest roll out yet, of the AMG network. We are delighted to inaugurate South India’s first AMG Performance Center and launch the powerful ML 63 AMG performance SUV in Bengaluru. The AMG Performance Center will serve as a nodal point for the customers and performance driving enthusiasts in South India. The new ML 63 AMG sets new standards in terms of performance, exclusivity, efficiency and a superlative driving experience, while our AMG Performance Center will serve as a hub for a unique AMG experience.” AMG Performance Center
  3. 3. The AMG Performance Center is the cornerstone of Mercedes-AMG growth strategy and offers unique experience to AMG enthusiasts. The AMG sales and service experts ensure first-class service delivery at every touch-point throughout the customer relationship, through the rigorous and uniform global training program. AMG Private Lounge AMG Private Lounge is an exclusive AMG owners online community designed to interact and benefit from the knowledge of AMG owners worldwide. Some of the highlights of engagement include lifestyle events and driver training courses all over the world. The AMG Private Lounge serves as a perfect place for AMG drivers and experts to exchange their opinions, techniques and experiences. AMG success in Formula 1 AMG is synonymous with the race track owing to its superlative performance and next generation research and development. The performance aspect of the AMG brand is highlighted at its best on the Formula 1 track. The MERCEDES AMG PETRONAS F1 team is already making its strong presence felt by winning five pole positions in five races with four consecutive one-two finishes in the 2014 season and also leads both the constructors and drivers’ standings. The ML 63 AMG Enhanced efficiency and driving dynamics To enhance efficiency, the AMG SPEEDSHIFT PLUS 7G-TRONIC automatic transmission incorporates a fuel-economy converter with centrifugal pendulum, bearings designed for reduced friction loss and a transmission-oil thermal management system. Friction loss- minimised axle gears, electromechanical AMG speed-sensitive sports steering, an optimised belt drive and demand-responsive control of all ancillary units and pumps also help to reduce fuel consumption. The enhanced drive train delivers the best possible power transmission and hallmark Mercedes reliability. Mercedes-AMG deploys a specially designed transfer case for the 4MATIC permanent all-wheel drive, which distributes the drive power to the front and rear axle at a ratio of 40:60 in the interests of dynamic handling. In addition, the AMG RIDE CONTROL sports suspension with AIRMATIC package – consisting of air suspension, special damper struts, automatic level
  4. 4. control and Adaptive Damping System (ADS) – is combined with the ACTIVE CURVE SYSTEM for active roll stabilisation. ACTIVE CURVE SYSTEM employs active anti-roll bars on the front and rear axles to reduce the body roll angle during cornering. Apart from enhanced agility and driving pleasure, the ACTIVE CURVE SYSTEM has the additional effect of increased handling stability and therefore safety, particularly at higher speeds. Roll stabilisation, damping and suspension adapt automatically to the prevailing driving situation, offering both optimum drive comfort and maximum stability. The ML 63 AMG driver is able to choose at the push of a button between the three driving modes "Controlled Efficiency", "Sport" and "Sport Plus". AMG speed-sensitive sports steering, AMG high-performance braking system Electromechanical AMG speed-sensitive sports steering features variable power assistance which responds in accordance with the chosen suspension mode. The ML 63 AMG comes as standard with 5-spoke light-alloy wheels, painted titanium grey in high-sheen finish, fitted with tyres in size 265/45 R 20. The AMG high-performance braking systems provide for the shortest possible braking distances and high fade resistance with ventilated and perforated brake discs all-round in size 390 x 36 millimetres (front) and 345 x 26 millimetres (rear). Exterior Three attributes describes the design of the ML 63 AMG - striking, masculine and unmistakeable. Mercedes-AMG has enhanced the main stylistic features of the new ML - powerful dynamism and sporty elegance - using specific elements that emphasise the top V8 model's exceptional performance. The typically upright ML-Class radiator grille with its central Mercedes star is adorned with high- gloss slats painted in black. AMG styling elements include the front apron with its large openings that ensure an effective air flow for the cooling modules. The bottom air intake takes the form of a typical AMG styling with a gap under the fine black fin through which air can flow optimally to the cooling modules - the perfect blend of design and high-tech technology. The AMG front apron with AMG specific LED daytime driving lights gives the ML 63 AMG a dynamic and dominant look. Interior The interior impresses with its made-to-measure design incorporating materials of impressive quality. Minute attention to detail, excellent ergonomics and a generous amount of space
  5. 5. availability are combined with exclusivity and dynamism, dominating the interior of the ML 63 AMG. All seats in the high-performance SUV are covered in high-quality Designo leather, as is the central armrest. Electrically adjustable AMG sports seats feature double topstitching in a contrasting colour and AMG badges on the front and rear seat backrests. The designo exclusive package further enhances the luxury quotient with elements such as: - Exclusive look and feel with AMG specific seats upholstery layout with stitching and AMG badge - Enhanced interior with designo leather upholstery in maroon or porcelain for front and rear AMG sport seats, door centre panels, door and central console armrests - AMG sport seats offer excellent lateral support with more pronounced contours and higher side bolsters at the front The AMG Performance 4-spoke steering wheel in nappa leather features a grip area upholstered in DINAMICA microfiber for the perfect grip while driving. The ML 63 AMG also offer its users with ambient lighting in three different colours namely Neutral (white), Solar (Amber) and Polar (Ice Blue) which creates a sense of well-being throughout the entire interior. The central colour TFT monitor incorporates the AMG welcome logo and AMG main menu. The ML 63 AMG features two 20.3 cm displays, 830 Watts Harman Kardon® Logic 7® surround sound system with 14 high-performance speakers, wireless headphones and 2 infrared remote controls. It provides passengers their own source of entertainment with the brilliant picture and sound quality. Technical Specifications: ML 63 AMG Displacement 5461 cc Bore x stroke 98.0 x 90.5 mm Compression ratio 10.0:1 Output 410 kW @ 5250-5750 rpm* Max. torque 760 Nm @ 2000-5000 rpm* Acceleration 0-100 km/h 4.7 s Top speed 250 km/h**
  6. 6. * AMG Performance Package included (increase in output by 24 kW and torque by 60 Nm) ** electronically limited The ML 63 AMG is priced at Rs. 1.52 crores ex-showroom Bengaluru. About Daimler Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes- Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2013, the Group sold 2.35 million vehicles and employed a workforce of 274,616 people; revenue totaled €118.0 billion and EBIT amounted to €10.8 billion. About Mercedes-Benz India: Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 128 years of cutting edge innovation in the luxury automobile industry globally. With a world class production facility spread over 100 acres in Chakan, near Pune, set up in 2009 and an independent assembly facility for passenger cars; the facility is among the fastest green-field operations ever to be created and is rated among the top most CKD plants of Mercedes-Benz, globally. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class and the luxury tourer B-Class etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the C 63 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG etc. Mercedes- Benz India’s strong focus on its four pillars of Products, Network, Cost of Ownership and Brand experiences has led the company’s growth story with a total of 64 outlets located in 36 Indian cities, making it the brand with the densest network in the luxury segment. The year 2014 is Mercedes-Benz India’s ‘Year of Excellence’ across the brand, product and services spectrum. Mercedes-Benz started the year 2014 on a high note amidst challenging market dynamics registering a 27% growth in Q1, 2014 and also grew by 47% in FY2013-14 selling 9500+ cars in India. In line with ‘The Year of Excellence’ Mercedes-Benz launched its flagship model the new S-Class in January 2014 in India and celebrated 50000th car roll out with C-Class GRAND EDITION. Further, at the 12th Auto Expo Mercedes-Benz launched the M-Guard- special protection SUV for the Indian market and showcased the CLA 45 AMG & the much awaited GLA-Class. The company also launched GL 63 AMG the most powerful SUV in its segment. Mercedes-Benz India also emerged as the most awarded luxury automotive brands in 2013, receiving as many as 16 coveted awards from various prestigious automotive media introducing exciting products for the Indian customers. Mercedes-Benz S-Class also won the most
  7. 7. coveted accolade of being adjudged the ‘World Luxury Car Award’. As part of its qualitative network expansion strategy, Mercedes-Benz already inaugurated 4 new state-of-art outlets in 2014 at Bhubaneshwar, Raipur, Bhopal and Mohali. It currently boasts of the densest network penetration comprising 64 outlets in 36 cities. For more details, please visit Press Contacts: Mercedes-Benz India: Satchit Gayakwad | | + 91 7350001770 Shekhar Das Chowdhury | | + 91 98508 36477 Reuben George | | + 91 98239 69057