Mag Sourcing™


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Designed and developed by the finest brains in international media and journalism, MagSourcing™ is one of its kind umbrella consulting services for magazines across the world.

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Mag Sourcing™

  1. 1. Mag Sourcing ™ Designed and developed by the finest brains in international media and journalism, MagSourcing™ is one of its kind umbrella consulting services for magazines across the world.  Cut Costs  Enhance Contents  Step-up Readership  Increase Revenues  Solidify Prospects
  2. 2. Mag Start ™ Offers expert services for publishers to start a new magazine publishing business. Mag Digi ™ Offers expert solutions with implementation strategy for Digital Magazine Editions. Mag Web ™ Offers array of services for publishers to get their magazine optimally tuned for a great online user experience. Mag Revenue ™ Helps develop a fully integrated Media Kit and Advertising Sales Plan. Mag Hits ™ Enables publishers to develop readership community through various social media besides engaging them. Mag Apps ™ Delivers best applications for iPhone, Andriod or Blackberry . Mag Sourcing ™
  3. 3. <ul><li>MagStart™ is the terminus a quo for all digital media growth and revenue initiatives and provides the publisher with a clear [step-by-step] revenue model based on short term recommendations. </li></ul><ul><li>As a part of the consulting process we also review: </li></ul><ul><ul><li>Magazine’s Revenue model </li></ul></ul><ul><ul><li>Circulation as well as audience profile </li></ul></ul><ul><ul><li>Media kit plan and ad sales process planning and implementation </li></ul></ul><ul><ul><li>Digital media capabilities assessment </li></ul></ul>For publishers to achieve faster self sustainability , it’s imperative to determine a sound business model. This model should also assure publication’s ability to fund its online as well as offline pursuits. Our MagStart™ consulting package is targeted – specifically – at startup publications: online, print or both. Through MagStart™ we provide you an overview of synergy between innovative tools and available opportunities which could be best utilized for developing a solid business model. We begin by identifying the strategic marketing and growth issues requiring immediate attention. Here, a magazine’s website and web channel revenue elements are given significant importance. Mag Start ™
  4. 4. MagWeb™ consulting process commences with usability as well as user experience assessments, as these two are crucial elements of the user interface (UI) design. This UI is then embedded into a client desired Content Management System (CMS) solution as a theme. Should there be a need, additional elements like style sheets and plug-ins can be added to benefit content workflow elements. MagWeb™ CMS experts enable magazine publisher and/or publishing staff to add articles and news updates quickly without any pre-requisites of in-depth/significant technical know-how, through online/on-site training and support. MagWeb™ ensures significant value to both – your readers as well as advertisers.  Throughout the consulting process, an expert in web technologies will be involved to ensure easier navigation, user to dedicated reader transformation, along with enhancements of overall publication aesthetics and style; thereby, ensuring total satisfaction at all levels. MagWeb™ includes: <ul><li>Strategic Web Plan – We offer you plans to determine brand positioning, competitive niché market space, online conversion objectives, circulation, and advertising revenue goals. </li></ul><ul><li>Web-Based CMS Database – We help you choose a relevant database(s) which can enable you to not only store your data efficiently, but also assign specific user role(s). </li></ul><ul><li>Advertiser/Resource Directory – We ensure adequate scope for various, existing as well as future, advertisers to effectively present with diverse UI advertisement on the site. </li></ul><ul><li>Article Tools – Social Media plays a significant role in lives of people around the world. We, therefore, ensure that readers enjoy easier sharing of the articles of their choice through a click of a button. </li></ul><ul><li>Contd </li></ul>Mag Web ™
  5. 5. <ul><li>E-mail Newsletters – To consistently engage your readers, Newsletter services play a significant role; we deliver the best customizable Newsletter service application for your magazine(s). </li></ul><ul><li>Social Media – To provide contents of your magazine- wider access and prominence, we help you connect and network in social media platforms; with updates and sharing. </li></ul><ul><li>RSS Content Syndication – By providing precise-yet captivating, limited, content feeds for readers; through RSS we help ensure their continued interests. </li></ul><ul><li>Magazine Blog – We give wings to thoughts on various contents-at Magazine blogging. Our in-depth knowledge of several blogging platform enables us to executive the best within the least time possible. </li></ul><ul><li>Ad Management System – We take substantial interest in driving the best possible ads management system for serving ads across selected page regions and website zones for greater advertiser retention. </li></ul><ul><li>Gallery Tools – Photographs, Images and other insightful content- related depictions; significantly add to user/reader interests. By creating uniquely meaningful galleries, we scale up their enthusiasm to new heights. </li></ul><ul><li>Multimedia – With our technical expertise and knowledge in video, audio, and streaming media tools; we support your magazine in displaying multimedia content wisely, with lesser cost and greater reader-friendliness. </li></ul><ul><li>Script Element Control – We provide script based accommodation for social media and third-party magnets / web tools to display off-site information, feeds, or functions; towards transcending user experience. </li></ul><ul><li>On-going Support & Maintenance – We ensure data safety as well as protection, through regular information backup and restoration. </li></ul>
  6. 6. <ul><li>Key elements of MagDigi™ Solutions: </li></ul><ul><li>Digital Magazine Presentation - MagDigi™ digital edition presentation aligns the style and design foundations of the publication to the digital presentation and page action of the digital tool to meet reader expectations. </li></ul><ul><li>Digital Edition Advertising - MagDigi™ ensures that magazine’s advertisers have a premium presentation options to enhance their advertising program(s) with digital elements that leverage multimedia and direct lead or campaign conversion capabilities. Many of the MagDigi™ advertising capabilities can be configured based on magazine’s overall digital media kit plan for premium ad partners. </li></ul><ul><li>Contd.. </li></ul>As digital editions of magazines are growing to be an important value addition to its brand on the net, MagDigi™ is a caring rescuer. Not only does it give the same feel of your magazine-prints online, but also enables its optimal extensions into the vast expanse of online media. Through MagDigi™, publishers can develop extremely lucrative digital editions of their magazines with extended reach and circulation capabilities. In addition to the eco-friendly elements of digital magazines, the digital edition can become a dynamic multimedia element of the brand which provides new revenue and audience development results. Mag Digi ™
  7. 7. <ul><li>Digital Edition Features - MagDigi™ consulting is focused on enhanced user- interaction and content delivering ability, coupled with better advertisement presentation. </li></ul><ul><li>User Experience - MagDigi™ gives paramount importance to selection of digital magazine publishing systems, based on publisher’s need- specific/ desired readers and helps offer them –the best user-friendly interfaces and experiences. </li></ul><ul><li>Digital Magazine Content and SEO - When you get your magazine online and make contents available to readers through a paid subscription; accidental indexing of the content(s) by search engine(s) may lead to loss of readers. MagDigi™ can help you deal with that and more. </li></ul><ul><li>Digital Edition Page Level Social Media – Efforts towards attaining prominence in Social media are crucial; especially when it comes to the readership marketing capabilities of both controlled and paid digital circulation publishing models. MagDigi™ offers many a solutions to issues in this regard. </li></ul><ul><li>Digital Magazine Issue Reporting - MagDigi™ reporting services provides advertising, editorial, and issue ; a marketing intelligence- to help publishers to better position its issues. </li></ul>
  8. 8. MagRevenue™ is based on leveraging core traditional ad revenue , new digital magazine circulation and advertising based revenue dimensions. For existing publishers, this package begins with a review of the success elements of the current advertisement sales and identification of missing elements to complete the media revenue opportunities. MagRevenue™ profiles top advertising categories and provides for the additional strategic promotional campaign to leverage advertisers’ referral traffic directly from the magazine’s website. <ul><li>It helps towards: </li></ul><ul><li>Establishing magazine advertiser packages & value metrics </li></ul><ul><li>Web, digital, and social media display magazine advertising opportunities </li></ul><ul><li>Interest channels or article based sponsoring </li></ul><ul><li>Magazine features, guide, & directory advertisers/sponsors </li></ul><ul><li>Industry and online events & promotions </li></ul><ul><li>Social media channels & promotions </li></ul><ul><li>Lead development conversion processes & campaigns (Webinars / white papers) </li></ul><ul><li>Maximize Additional Appropriate Magazine Revenue Units: </li></ul><ul><li>Special report sponsored reprints </li></ul><ul><li>Custom publishing / marketing assets / digital editions </li></ul><ul><li>Social media campaign setup / admin </li></ul><ul><li>Marketing promotions, media & publicity </li></ul><ul><li>Finding Magazine Advertisers </li></ul><ul><li>Identification of competitive and same space magazine advertiser companies </li></ul><ul><li>Identification of major content or magazine advertising category targets </li></ul><ul><li>Acquisition of sample magazine advertiser contact list for call trials Contd.. </li></ul>Mag Revenue ™
  9. 9. <ul><li>Finding Magazine Advertisers: </li></ul><ul><li>Identification of competitive and same space magazine advertiser companies </li></ul><ul><li>Identification of major content or magazine advertising category targets </li></ul><ul><li>Acquisition of sample magazine advertiser contact list for call trials </li></ul><ul><li>Deliverable: </li></ul><ul><li>Publication specific magazine advertiser and magazine strategic revenue recommendations, magazine staff and publishers representative ad sales process recommendations, magazine advertiser ongoing promotion tools, and magazine advertiser lead development process recommendations. Special sales strategy for identification and custom result strategies to be delivered to these key advertising partners in the form of search and direct traffic promotions. </li></ul>MagRevenue™ magazine media kit design includes a graphical presentation of the additional ad revenue capabilities. The media kit layout and presentation of key advertising buyer information supports a publisher sales and value definition process. Coaching is provided to understand the full brand participation discount offered to advertisers that utilize the magazine publishers’ full capabilities including display advertising, lead generation, media and advertising consulting.
  10. 10. MagHits™ consultants have found that publishers often skip important research about their core magazine brand.  It’s not only important to understand the audience, but also, important to understand different variations e is changing every year.  While magazine editors and writers may have their finger on the pulse of their avid readership, it’s critical that the publisher understand where readers will be found next month. MagHits™ - A publication audience development, circulation, and marketing consulting package offers publishers insight into their own brand and the direction to be taken for growth in the next quarter. Competition may play a key role in understanding how to maintain niché ownership.   MagHits™ provides for the involvement of experts to best determine a strategy with consensus about what actions are necessary to engage and grow the publication’s circulation in a short term action plan. The results of this plan will provide insight into potential advertising related issues or opportunities.   MagHits™ is recommended for all new startup publishers and should be performed annually by existing publishers.   For publishers with extensive publishing staff that wish to perform this analysis internally, we recommend a coaching and project guidance option that provides for the external perspective and decision making structure that protects your team from drawing conclusions based solely on historic assumptions or assumed action capabilities. Mag Hits ™
  11. 11. As magazine app developers, with MagApps™, our goal is to provide publishers with right analysis of the potential - their magazine has; and carve a niché for them to support a mobile device application. Application development for magazines requires an understanding of the tools, frameworks, and best practices that lead to proper development as well as distribution. Magazine publisher apps have shown great potential for growth along with content and advertising delivery channels in the rapidly evolving mobile arena. Magazine application development begins with an understanding of the target magazine app audience. This audience should leverage an existing publisher niché but may not be the same audience segment targeted for the print magazine or even the digital magazine edition. In addition to core magazine application : project management and development ,several business factors must be considered. The competitive advantage and utility or entertainment elements of the app should be well understood. Further, how these could provide potential alignment or synergy to the core magazine publication should be explored and aptly, studied. Many free magazine applications are built to provide promotional and publicity value. Other publication apps have a strong business purpose objective and may be developed based on an application sales model that supports ongoing app development and new features. Magazine apps can also provide customer service, subscription, or account management capabilities which allow the publisher to reduce traditional costs associated with the fulfillment of these activities. Mag Apps ™
  12. 12. U. Mahesh Prabhu Editor-in-chief FOLKS MEDIA VENTURES, Email: Mobile: +91 944-931-0707 (INDIA) + 1 217 960 4856 (USA) Susheel K Ladwa Director of the Board FOLKS MEDIA VENTURES, Email: Mobile: + 952-484-6873 (USA) PO Box: 6, Manipal, 576 104 Karnataka INDIA Phone: +91 820 257 0515 Email: Corporate & Editorial Office