T Nagar: Demystifying the Magic Mile


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T Nagar: Demystifying the Magic Mile

  1. 1. Sarvana StoreSarvana Store Ratna Fan HouseRamraj JoyalukkasNalli
  2. 2. And they all are from one place
  3. 3. T.Nagar, Chennai
  4. 4. Thyagaraya Nagar ( T Nagar)Source : Wikipedia
  5. 5. Introduction• Thyagaraya Nagar , better known by its abbreviated form T. Nagar, is the Heart of Chennai, India.• Though conceived as a residential locality, it is now one of the principal shopping districts of the city.• Thyagaraya Nagar was constructed between 1923 and 1925 by the Madras Presidency government of the Raja of Panagal .• The area was named after Justice Party leader Sir P. Theagaraya Chetty. Source : Wikipedia
  6. 6. T .Nagar “ Open Mall “ of 800 meter radius• 185 + Textile / Garments Shops spread over 5.5 lakh sq.ft.• 65 +Jewellery Stores spread over 2.5 lakh sq.ft• Every year, at least 50,000 sq. ft. of retail space is being added• Footfalls – More then 5 L during normal weekday – More then 2 million during weekends – 10 Million + during Diwali and other major festivals• During the festival season, sales in big textile retail shops crosses Rs 1.5 crore in a day
  7. 7. T.Nagar then and Now
  8. 8. T Nagar Snapshot on Weekends
  9. 9. T Nagar in pictures
  10. 10. Retailers In T NAGAR Tanishq Nalli The Chennai Silks Kalanikatan Pothys Raymonds Naidu Halls Prince Jewellery Mustafa Jewelers Wood Lands Saravana Stores John Players Kerala Jewellers Mega Mart Adyar Ananda Bhavan Malabar Jewellers RMKV GRT Shahs Viveks Vansanth & CoSaravana Jewellers Jeychandran Textiles Bata OKJ Yamaha Titan Khazana Joyalukas Sri Kumaran Stoers VIP ZIMPSON Max Croma WITCO Ratna Fan HouseMetro Shoes Textile India
  11. 11. Geography• Thyagaraya Nagar is located about 10 km from the Chennai Airport and 8 km from Chennai Central. It is well connected by local train and bus services.
  12. 12. Economy• T Nagar is one of the busiest shopping districts of Chennai.• T Nagar contributes to about 70 to 80 percent of the gold sold in Chennai, the most important gold market in South India• Though T.Nagar sells literally everything from jumbo flat-panel TVs to handkerchiefs, the area is better known for apparel and jewellery• Usman Road is the costliest commercial stretch in Chennai. As of 2006, the real estate prices were 11,500 per sqft and currently estimated @14,000 per sqft• In 1930, T Nagar Social Club registered its 14 grounds of land for mere Rs 200 per ground. Today, the same property is worth Rs 8 crore to Rs 10 crore per ground (one ground is 2,400 sqft)
  13. 13. Economy“This ‘Golden Furlong’, dubbed so because of the scores of jewellery stores on the street, could well be generating revenues of Rs 10,000 crore a year, says the owner of a prominent retail chain on this street, who does not wish to be quoted. “It’s a very conservative estimate,” adds another” “What the cashier at one of the multi-level apparel retail stores on this stretch says of a day’s sales. After minutes ofcajoling, Mr Subramani (name changed), says, “It was a little over Rs 84 lakh, and that’s only credit-card transactions.”
  14. 14. Why Consumers choose T Nagar• Biggest shopping area in Chennai for over 50 years• Public connectivity of more than 95 bus routes• Proximity to Mambalam Station• Cheaper than other shopping areas• Bargain satisfaction• Something for everyone• Thousands of varieties• Hundreds of shops for same product category• Thousands of offer on all goods even on Gold Jewels and Diamonds• Easy access to food/water/tea/soft drink thanks to innumerable eateries• Most of the national and international brands are at one place
  15. 15. Government’s contribution• Since the government knows well that T.Nagar is the preferred destination during any celebration/festival , police and traffic police are always on high alert.• The flyover of around 1.5 km length to ease traffic congestion at the busy Panagal Park junction and also along Usman Road, Venkatnarayana Road and Thyagaraya Road. The total project cost is about Rs 19.8 crore.• The Chennai Corporation Council has passed a resolution approving a 25 crore project to build a multi-level parking facility on Bashyam Road.• Chennai city bus transport corporation MTC operates 74 routes, 359 services and 4,380 trips everyday from the T.Nagar bus terminus.• An additional eight routes, 23 services and 124 trips are operated during the festival season every year.
  16. 16. Some of the giants in T Nagar
  17. 17. Saravana Store• The biggest family-owned retailer in India.• Offers utensils, clothes, FMCG, gold, and home provisions.• Business mantra is to make Sarvana Store as the shopping place where ‘prices are the lowest in town. They have managed to maintain this since 1970 when the family started with a single stainless steel shop on Ranganathan Street, T Nagar, in Chennai.• Today Saravana Stores has 61 outlets.• Kishore Biyani, founder of the Future Group that manages Big Bazaar, has said in his autobiography that his inspiration to start his retail venture was Saravana Stores. Source : Wikipedia
  18. 18. The Chennai Silks Group• Leading textile chain, the Chennai Silks Group, has ventured into Jewellery business,• Turnover stood at Rs 800 crore at the end of 2011-12 fiscal.• Plans to open four new jewellery showrooms by April 2013 in Madurai, Vellore, Udhagamandalam and Tuticorin