1. A Brief, Very Brief, Introduction to Task Based Models Indi Young [email_address] user experience design & research

2. What is a Mental Model?

3. What is a Mental Model? Fill coffee maker with water Take first glorious sip Go to cafe for beans Grind beans Clean out filter Find clean mug Wipe up counter Measure and scoop grounds

5. You can use a mental model to define a product

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8. Ah Ha!

9. Three Classes of Research Software Structure Information Architecture Content Location Contextual Information Contextual Marketing Gap Analysis Task Interviews Contextual Inquiry Surveys Conceptual How things get done Interaction Design Interaction Flow Page Layout Nomenclature Prototypes Usability Testing Log Analysis Customer Feedback Card Sorting Ability What is understood or accomplished with a tool Visual Interpretation Branding Target Marketing Surveys Focus Groups Preference Interviews Card Sorting Preference Preferences, opinions, desires Uses Techniques Data

11. Glossy Kitchen Advertisement

14. Create a Dynamic Screener

15. Dynamic Screener - Bottom

17. Interviews: Transcript After

18. Phone vs. Face-to-Face Yak yak yak yak yak yak yak yak yak yak yuk yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak yak yak yak yuk yak yak yak yak yak yak yak yak yak yak yak yak...

23. Task Analysis: Task Table

24. Task Analysis: Outline View

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