1.
http://dumbwaystodie.com/

2.
http://www.youtube.com/watch?v=IxZ_ZznO2ek

3.
http://www.glogster.com/tomlover10/dumb-ways-to-die/g-6ksb609l6vo7ue1hfb6d6a0
http://www.youtube.com/watch?v=EpQHkvQtYus

4.
http://www.canneslions.com/work/2013/promo/

5.
http://www.canneslions.com/work/2013/promo/

6.
http://www.canneslions.com/work/2013/media/

7.
http://www.youtube.com/watch?v=Kug8b2wPFJo

8.
http://www.wkamst.com/#!/work/detail/crack-the-case

9.
http://www.canneslions.com/work/2013/effectiveness/

10.
이노베이션 부분은 금년에 신설된 부분으로 Cinder라는 오픈 플랫폼이 소비자와
의 경험을 극대화 했다는 것에서 수상했다는 얘기 같은데;; 사실 무슨 뜻인지 잘
모르겠음… 추가설명 : 채카피팀 블로그
http://chaecopy.wordpress.com/2013/06/18/2013-innovation-lions-shortlist-02/

11.
http://www.canneslions.com/work/2013/innovation/
http://www.cheil.com/web/?sub=Work&detail=2&pg=Portfolio_view&no=282

12.
http://www.thebeautyinsidefilm.com/

13.
http://www.canneslions.com/work/2013/interactive/entry.cfm?entry
id=31118&award=1
http://blog.naver.com/kgk4222?Redirect=Log&logNo=30170495387
https://www.facebook.com/thebeautyinsidefilm/app_354740294597258

14.
http://www.canneslions.com/work/2013/interactive/entry.cfm?entryid=
36979&award=1

15.
http://www.canneslions.com/work/2013/design/

16.
http://www.youtube.com/watch?v=kKTamH__xuQ

17.
http://www.youtube.com/watch?v=edYWDhH6hK4

18.
http://www.youtube.com/watch?v=48WoNWYUy7g

19.
http://www.youtube.com/watch?v=bdG_SZiwcSE

20.
http://www.canneslions.com/work/2013/branded/entry.cfm?entryid=4624&award=2

21.
http://www.youtube.com/watch?v=8DnKOc6FISU

22.
http://www.youtube.com/watch?v=SuC3VPVQ7CU

23.
SOURCES: THE END OF ADVERTISING AS WE KNOW IT—AND WHAT TO DO NOW BY REI INAMOTO

24.
2011년 Super bowl 광고
USA투데이 선정 1위 - Volkswagen
2013년 Super bowl 광고
USA투데이 선정 1위 - Budweiser