Have You Noticed The Mobile Around You?ContentsAre you stuck on Marketing?...................................................
Are you stuck on Marketing?                            out of boxWhat new to do? How to grab consumers short attention Spa...
News:Facebook acquires Instagram for $1 bullion                By Laurie Segall | CNNMoney.com – Mon, Apr 9, 2012 1:41 PM ...
Facebook Acquires Indian Founded TagtileBy SiliconIndia | Monday, 16 April 2012, 22:30 HrsCalifornia: The mobile spending ...
Mobile marketing will grow 10-fold in India         By Vishnu Makhijani | IANS India Private Limited – Tue 13 Dec, 2011New...
Mobile Being Used As UtilityApril 23, 2012, TOI: SMS Application to alert by sending an SMS every time the temperature in ...
Sept 30, 2010, ET“Enterprise Mobility can give us asubstantial ARPU lift”.              -     Mr Mahajan, Airtel
Mobile Being Used for FunNov 16, 2010, TOI: iPhone App lets users scan a beer’s barcode, bringing up a description of the ...
Dec 14, 2010, TOI : Lonesome South Koreans who have trouble finding true love can now get video callsfrom a beautiful and ...
Oct 18, 2010: TOI: Want to know how good looking you are? Get this App.
th                                Wednesday, 25 April 2012Thanks for your time.Kumar Gaurav+91 95604 52199Source:        ...
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Whitepaper 25th april hove you noticed the mobile around youself_25th april

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Whitepaper 25th april hove you noticed the mobile around youself_25th april

  1. 1. Have You Noticed The Mobile Around You?ContentsAre you stuck on Marketing?................................................................................................................... 2News: ...................................................................................................................................................... 3Facebook acquires Instagram for $1 bullion ........................................................................................... 3Facebook Acquires Indian Founded Tagtile ............................................................................................ 4Mobile marketing will grow 10-fold in India ............................................................................................ 5Mobile Being Used As Utility ................................................................................................................... 6................................................................................................................................................................ 7Mobile Being Used for Fun...................................................................................................................... 8
  2. 2. Are you stuck on Marketing? out of boxWhat new to do? How to grab consumers short attention Span? How to domarketing campaigns How to increase ?ROI on existing marketing spends?.... Follow the Blue Ocean Strategy...Find Greener Pastures in Mobile Marketing....If you follow the "only traditional route" approach ... You end up with the ordinary.Try Out of Box... Try Mobile“Mobile is so interesting because it combines the ability to consume and heroize brands with theability to take action,” said Patrick J. Moorhead, senior vice president and group management directorof mobile platforms at Draftfcb Chicago.
  3. 3. News:Facebook acquires Instagram for $1 bullion By Laurie Segall | CNNMoney.com – Mon, Apr 9, 2012 1:41 PM EDTFacebook has agreed to buy photo sharing network Instagram for $1 billion in a combination ofcash and stock, the company announced Monday.Its Facebooks biggest acquisition ever, in both price and reach. With around 30 million activeusers, Instagram has the largest audience of any startup Facebook has purchased, Facebook CEOMark Zuckerberg said in a blog post.Mark Zuckerberg says:“Im excited to share the news that weve agreed to acquire Instagram and that their talented teamwill be joining Facebook.For years, weve focused on building the best experience for sharing photos with your friends andfamily. Now, well be able to work even more closely with the Instagram team to also offer the bestexperiences for sharing beautiful mobile photos with people based on your interests.We believe these are different experiences that complement each other. But in order to do this well,we need to be mindful about keeping and building on Instagrams strengths and features rather thanjust trying to integrate everything into Facebook.”
  4. 4. Facebook Acquires Indian Founded TagtileBy SiliconIndia | Monday, 16 April 2012, 22:30 HrsCalifornia: The mobile spending spree of Facebook is not going to end with theacquisition of Instagram for $1 billion. It has acquired another mobile loyalty start upTagtile for an undisclosed amount. The San Francisco based Tagtile is a loyalty anddirect marketing solution designed to grow the users business, and will continue to serveits existing customers but is not taking on any new clients. The founders of Tagtile willjoin Facebook as employees.Co-Founded by Abheek Anand and Soham Mazumdar in 2011, Tagtile helps localbusinesses identify, engage and increase repeat purchases from customers through africtionless loyalty and direct marketing solution. Anand is also the CEO of the company,where he focuses on engineering, and marketing. Prior to this, he worked in ProductManagement at Engine Yard, as an investor at Lightspeed Venture Partners, and as anearly engineer at VMware. He holds a BSCS from IIT Delhi, an MSCS from theUniversity of Maryland, and an MBA from the Stanford Graduate School of Business.
  5. 5. Mobile marketing will grow 10-fold in India By Vishnu Makhijani | IANS India Private Limited – Tue 13 Dec, 2011New Delhi, Dec 13 (IANS) Indias mobile marketing space, which some analysts estimate atRs.600 million ($11 million), will grow 10-fold in the next five years, says the Finnish pioneer ofthe concept.Mobile marketing has started to grow rapidly in India as the brands see the opportunitiesbeyond just internet options. My estimation is the marketplace in mobile marketing in India willgrow 10-fold within the next five years, Antti Ohrling, co-founder in 2005 of the Blykmobilemarketing company, told IANS in an e-mail interview.While Ohrling has now decided to move on from Blyk, he plans to maintain a close connect withIndia, where he introduced the company a year ago and where it has over one million opted-inusers and has delivered 40 mobile advertising campaigns.I have planned to stay extremely close to India, as the potential really is here, Ohrling said aboutthe country, which has 881 million mobile phone connections. Mobile marketing is a service thatsubscribers opt for as opposed to pesky SMSes.India is a tremendously interesting market and it can change the mobile market also globally.http://in.news.yahoo.com/mobile-marketing-grow-10-fold-india-093633129.html
  6. 6. Mobile Being Used As UtilityApril 23, 2012, TOI: SMS Application to alert by sending an SMS every time the temperature in itrises.
  7. 7. Sept 30, 2010, ET“Enterprise Mobility can give us asubstantial ARPU lift”. - Mr Mahajan, Airtel
  8. 8. Mobile Being Used for FunNov 16, 2010, TOI: iPhone App lets users scan a beer’s barcode, bringing up a description of the beer, a video explanationand a video suggestion from an independent chef on food matches.
  9. 9. Dec 14, 2010, TOI : Lonesome South Koreans who have trouble finding true love can now get video callsfrom a beautiful and cute girlfriend — if they download a smartphone application.
  10. 10. Oct 18, 2010: TOI: Want to know how good looking you are? Get this App.
  11. 11. th Wednesday, 25 April 2012Thanks for your time.Kumar Gaurav+91 95604 52199Source:  Articles from TOI  The Mobile Marketer

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