inContactThe Power to Put Your Customers Firstwww.incontact.com | 1.866.965.7227 | info@incontact.com
Call Centers – the Gold Mine     of Data Collection          October 2011
AboutDATACOREMarketing            Slide 3
About DATACORE We are a strategic marketing partner dedicated to radically improving our clients’ businesses through the i...
Our Network    DATACORE Marketing is a member of KBM Group and     delivers solutions as a part of the Wunderman Network ...
Our DATACORE Clients                Slide 6
Areas of Focus•   Data Collection – Simple•   Consumer Impact - Easy to explain but    tough to execute•   So What?       ...
The challenge is never alack of data…         It’s building an intelligent data         management solution that         p...
Customer Impact • Recognition - Look Smart or Look Silly – Your   Choice   • ANI   • Prior Contact   • Unique Identifier •...
Customer Impact • Hard to Execute   • Variable data elements     • Cell phones     • New addresses – email and physical   ...
So What ? • Customers are Assets   • Peppers and Rogers – White paper: The Value of     Individual Customers   • Finite nu...
Upcoming SlideShare
Loading in …5
×

Data Collection through Call Centers (Datacore Marketing)

470 views

Published on

Explore insights from DATACORE Marketing as they expand upon how to utilize your call center for data collection and business guidance.

Learn how the company assists its clients in setting up actionable, timely data management solutions. By utilizing commonly applied call center services like IVR, email systems and workforce management systems you can gain valuable information about your center and customers.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
470
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Data Collection through Call Centers (Datacore Marketing)

  1. 1. inContactThe Power to Put Your Customers Firstwww.incontact.com | 1.866.965.7227 | info@incontact.com
  2. 2. Call Centers – the Gold Mine of Data Collection October 2011
  3. 3. AboutDATACOREMarketing Slide 3
  4. 4. About DATACORE We are a strategic marketing partner dedicated to radically improving our clients’ businesses through the intersection of : Data Management and Automation Data Strategy and Best Practice to Support CRM Campaign Management & Multi- Channel Execution Program Analytics, Insight and Optimization Slide 4
  5. 5. Our Network  DATACORE Marketing is a member of KBM Group and delivers solutions as a part of the Wunderman Network  In the recent 2011 Forrester Wave™: US Database Marketing Service Providers, Q1, KBMG was ranked in the top Leader category with the highest score in overall strategy and a perfect score in global strategy amongst the field of eight companies evaluated by Forrester Research, Inc. Slide 5
  6. 6. Our DATACORE Clients Slide 6
  7. 7. Areas of Focus• Data Collection – Simple• Consumer Impact - Easy to explain but tough to execute• So What? Slide 7
  8. 8. The challenge is never alack of data… It’s building an intelligent data management solution that provides access to timely and actionable data. Slide 8
  9. 9. Customer Impact • Recognition - Look Smart or Look Silly – Your Choice • ANI • Prior Contact • Unique Identifier • Tools • IVR • Email • Survey • Follow up Slide 9
  10. 10. Customer Impact • Hard to Execute • Variable data elements • Cell phones • New addresses – email and physical • Linkage to Corporate Strategy • Variable customer contact strategies • Direct Mail • Spontaneous contact • Life cycle changes • Birth and Death • Marriage/Divorce/Partnerships Slide 10
  11. 11. So What ? • Customers are Assets • Peppers and Rogers – White paper: The Value of Individual Customers • Finite number and therefore precious • Net Promoter • Data supports “recommend to friends and family” • Old Adage – tell 10x as many when experience is a negative one • Return on Customer – Lifetime Value Slide 11

×