Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SELLING
ONLINE
T H I N G S Y O U N E E D T O K N O W
AGENDA
1. SELLING ON MARKETPLACES
2. BUILDING YOUR ONLINE STORE
3. ESSENTIAL ECOMMERCE INFRA
4. MARKETING
5. CASE STUDY
WHY YOU NEED AN ONLINE
PRESENCE?
Our research shows that more than 50 per cent customers go online
at some stage of the se...
OFFLINE RETAILERS
MOVING ONLINE – WHY?
Source: exotel.in/blog/offline-retailers-moving-online-guest-post
The first thing t...
E-COMMERCE MUST BE A PART
OF ALL RETAILER'S PLAN
If a consumer is a loyal
customer of your brand, but
for some reason she ...
WHAT TYPE OF BUSINESS ARE YOU?
• B2B?
• B2C?
• C2B?
• C2C?
• B2B2C?
• SKU Based?
• Creative?
• Trading and
retailing?
SO, WHAT ARE THE KEY STEPS FOR
ANY RETAILER TO GO ONLINE?
So you have these options:
1. Sell on a marketplace
2. Build you...
1:SELLING ON
MARKETPLACES
S T A T S , S U C C E S S S T O R Y , T I P S A N D M O R E …
SELLING ON MARKETPLACES
Marketplaces provide a quick
and easy way to start selling
your products to a worldwide
audience a...
Sourcs: http://blog.appannie.com/india-top-retail-apps-tapping-trend-mobile-shoppers/
TheDominators(e-retailers)
As per Al...
Marketplace
Commission +
taxes extra
15% 15% 8% 14% 15% 7%
Marketplace
payment fee
Rs 10 fixed 3.2% Rs 10 fixed 3.0% 0 4.5...
m-Commerce
Reach
70% of total
traffic
65% of total
traffic
Not Revealed Not Revealed 40% of total
traffic
Not Revealed
Fac...
Traditional retailers have adopted a
multi-channel strategy in most
developed nations quite successfully.
While the propor...
SELLING ON MARKETPLACES
Case Study
Pratik Doshi
Founder of Cheeky Chunk umbrellas which sells
designer umbrellas through v...
1. Unique products sell better.
There are 10,000 bags and 20,000 T-shirts already listed on marketplaces.
It will be diffi...
TOOLS THAT HELP YOU
MANAGE YOUR CHANNELS
• Unicommerce
A platform for managing orders & inventory across multiple marketpl...
2:BUILDING YOUR
ONLINE STORE
D O M A I N , H O S T I N G , E C O M M E R C E P L A T F O R M A N D
M O R E …
1:GETTING YOUR DOMAIN
Do you search for domain availability yourself?
Why depend on others? Do it on www.who.is only 
Go ...
1:GETTING YOUR DOMAIN
Earlier, a lot of thinking went into choosing a domain name part before the
dot.
But now, with hundr...
2:HOSTING YOUR WEBSITE
Types of hosting:
• Shared hosting
• Virtual Private Server (VPS) hosting
• Dedicated server
• Clou...
2:HOSTING YOUR WEBSITE
Features that you have to look for:
• Reliability.
• Server uptime.
• Bandwidth and Disk Space.
• S...
3:CHOOSING YOUR ECOMMERCE
PLATFORM
1. Custom E-commerce Platform
You acquire the services of a specialized web design and ...
2. Self-hosted E-commerce Platform
A self hosted solution is a piece of software that you run on your own
server (or rente...
3. Software as a service (SaaS) E-commerce
Software as a Service (SaaS)- is a cloud based delivery model in which applicat...
4:PAYMENT GATEWAYS
The payment gateway is the application that connects your website
shopping cart to your merchant accoun...
FEATURES
Set up cost Zero for Startup Pro;
30,000 for Privilege
4900 for Startup plan;
19,000 for Platinum plan
Zero Vario...
Source : top10sslcertificates.com
61% of cardholders polled by Visa said: "I would shop online more often if I
knew my cre...
3:ESSENTIAL
ECOMMERCE
INFRASTRUCTURE
L O G I S T I C S , B A C K O F F I C E , C R M , S U P P O R T , A N D
M O R E …
1:LOGISTICS
AUTOMATE YOUR SHIPPING. THE REASON BEHIND THE DISSATISFACTION IS THE
FAILURE OF THE PRODUCT DELIVERY IN TIME.
...
TOP LOGISTICS PARTNERS IN INDIA
Source : quora.com/What-is-the-most-reliable-logistics-shipping-solution-for-eCommerce-com...
2:BACK OFFICE
• Inventory Management
• Order + Returns management
• Accounting
• Purchase and Supply chain management
ACCO...
3:CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)
CRM software is commonly used to manage a business-
customer relationship, howeve...
CRM SOFTWARES (COMPARISON)
4:CUSTOMER SUPPORT
Customer support is a range of customer services to assist customers
in making cost effective and corre...
5:INTEGRATION
• Are your systems connected?
• Are you doing manual data entry?
Once you are done with setting up your ecom...
4:MARKETING
L O G I S T I C S , B A C K O F F I C E , C R M , S U P P O R T , A N D
M O R E …
DIGITAL MARKETING
Digital Marketing:
In simplistic terms, digital marketing is the
promotion of products or brands via one...
MARKETING
• Marketing activities that
bring visitors in, rather
than marketers having to
go out to get prospects'
attentio...
MARKETING
2:Inorganic / Outbound
Marketing
Outbound marketing is the
opposite of inbound marketing,
where the customers fi...
MARKETING
3: Social Media Marketing
The is the process of
gaining website traffic or
attention through social
media sites.
MARKETING
4:Email Marketing
Email marketing is
directly marketing a
commercial message to a
group of people using email.
I...
TE-A-ME TEAS –
ONLINE TEA PART Y
A N S W E R I N G A L L T H E Q U E S T I O N S
ONLINE TEA PARTY CASE STUDY
• Objective - To Launch TE-A-ME
Teas in a unique manner just like
its teas.
• Idea – An Online...
5:MARKETING AUTOMATION
Marketing automation refers to software platforms and
technologies designed for marketing departmen...
Notable Feature Integration Pricing Disappointments
1. Ecommerce email automation tool
2. Cross-sell, win-back, cart aband...
MARKETING AUTOMATION TOOLS
(COMPARISON CHART)
Popular Marketing Tools Customers Price ROI
Hubspot 30,000 $200/Month 7-12 M...
ecommerce
Customization
email
Integration
CRM
Integration
Landing
Page Per
Product
Basic
A/B
Testing
Marketing
Automation
...
6:MOBILE STRATEGY
How dreamlite.com is missing out customers because of no mobile
strategy. It’s website is still built on...
6:MOBILE STRATEGY
Do You Have A Mobile First Strategy?
You Should!
Why?
• To Make it easy to shop with you.
• To Take Adva...
7:MEASURING YOUR METRICS
• Unique visitors
The best indication of your site’s
overall traffic, unique visitors refers to
t...
4:CASE STUDY
A N S W E R I N G A L L T H E Q U E S T I O N S
• Pureplay retail
• Offine to online
• B2C Business
• Brand commerce
• Creative (not SKU Based)
• Menswear Lifestyle (Form...
Turtle once had 40+ stores across the
country, out of which most were bleeding
due to decrease in footfall.
Their decision...
OTHER CASE
STUDIES
R O Y A L E N F I E L D , G K B O P T I C A L S
Niche bike maker Royal
Enfield sold its entire
inventory of 200 units of
limited edition
motorcycles in India
within 26 mi...
GKB Opticals, India’s one of the biggest
eyewear retail chains opened up their
online store in 2012. But how they
leverage...
THANK
YOU
A T U L G U P T A
F O U N D E R & C E O
I N S Y N C S O L U T I O N S
Upcoming SlideShare
Loading in …5
×

Sell Online- TiE Bootcamp E-commerce for Business Growth

947 views

Published on

The most amazing aspect of e-commerce is its ability to impact sales and marketing efforts immediately. By going online, suddenly a neighborhood bakery or a home based consulting service expands its reach to a national, or even international base of potential customers. Web-based sales know no international boundaries. The boot camp was held to let the audience know what are the benefits of going online and the impact it can generate for them. The participants were taken through the steps needed to go online and a brief of how to optimize the digital presence was also shared by the key speakers.

Published in: Retail
  • Get the best essay, research papers or dissertations. from ⇒ www.WritePaper.info ⇐ A team of professional authors with huge experience will give u a result that will overcome your expectations.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Positions Available Now! We currently have several openings for social media workers. ➤➤ https://tinyurl.com/rbrfd6j
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Sell Online- TiE Bootcamp E-commerce for Business Growth

  1. 1. SELLING ONLINE T H I N G S Y O U N E E D T O K N O W
  2. 2. AGENDA 1. SELLING ON MARKETPLACES 2. BUILDING YOUR ONLINE STORE 3. ESSENTIAL ECOMMERCE INFRA 4. MARKETING 5. CASE STUDY
  3. 3. WHY YOU NEED AN ONLINE PRESENCE? Our research shows that more than 50 per cent customers go online at some stage of the search and discovery process. So, by not being online, you lose 50 per cent of the chance of being considered by a set of customers,” - Debashish Mukherjee, Partner (Consumer and FMCG Practice), A.T. Kearney. Source: businesstoday.in “
  4. 4. OFFLINE RETAILERS MOVING ONLINE – WHY? Source: exotel.in/blog/offline-retailers-moving-online-guest-post The first thing that a customer does is to find the retailer on Google or Facebook. If the retailer has a good online presence, automatically the level of trust in the brand is established in the minds of the customer.
  5. 5. E-COMMERCE MUST BE A PART OF ALL RETAILER'S PLAN If a consumer is a loyal customer of your brand, but for some reason she is not able to travel to your store, she would want to buy it online. If you are not available online, she will end up investing on another brand and you may lose her forever.” Shantanu Rastogi, Principal at private equity firm General Atlantic. Source: businesstoday.in Godrej Group's premium food retail chain Natures Basket recently tied up with online retailers Snapdeal and Amazon India to take its gourmet food basket of over 400 products to 8,500 cities. We expect an exponential rise in traffic and conversion rates that can lead to about 10 times growth in our online business revenues” - Mohit Khattar, CEO, Godrej Natures Basket. “ “
  6. 6. WHAT TYPE OF BUSINESS ARE YOU? • B2B? • B2C? • C2B? • C2C? • B2B2C? • SKU Based? • Creative? • Trading and retailing?
  7. 7. SO, WHAT ARE THE KEY STEPS FOR ANY RETAILER TO GO ONLINE? So you have these options: 1. Sell on a marketplace 2. Build your own website Or both
  8. 8. 1:SELLING ON MARKETPLACES S T A T S , S U C C E S S S T O R Y , T I P S A N D M O R E …
  9. 9. SELLING ON MARKETPLACES Marketplaces provide a quick and easy way to start selling your products to a worldwide audience almost immediately. Marketplaces provide millions of shoppers ready to buy every day.
  10. 10. Sourcs: http://blog.appannie.com/india-top-retail-apps-tapping-trend-mobile-shoppers/ TheDominators(e-retailers) As per Alexa ranking: • Amazon • Flipkart • Snapdeal • Paytm • Jabong
  11. 11. Marketplace Commission + taxes extra 15% 15% 8% 14% 15% 7% Marketplace payment fee Rs 10 fixed 3.2% Rs 10 fixed 3.0% 0 4.5% Self Shipping No No Yes Yes No Yes Shipping provided Yes Yes Yes Yes Yes Yes Cost of Shipping INR/500 gm 35 40 40-45 45 45 40-49 Packaging Provided No Yes No No Yes No Subscription* Free Free INR 499/month Free Free INR 499/Month Payout Period Dispatch date + 7 working days Dispatch Date + 3 weeks Shipping Confirmed+7 days Delivery Date + 2 to 7 working days Every Wednesday for sales completed On Shipping confirmation from customer SELLING ON MARKETPLACES
  12. 12. m-Commerce Reach 70% of total traffic 65% of total traffic Not Revealed Not Revealed 40% of total traffic Not Revealed Facebook Reach 5,260,000 approx. 3,750,000 approx 5,039,000 approx. 1,105,000 approx. 2,623,000 approx. 3,600,000 approx Twitter Reach 502,000 approx. 231,000 approx. 2.17M 74,300 approx. 27,100 approx. 137,000 approx. SELLING ON MARKETPLACES
  13. 13. Traditional retailers have adopted a multi-channel strategy in most developed nations quite successfully. While the proportion is lower in developing nations, it’s growing rapidly and will follow a similar trend. Source : Forbes India. India is also adapting to the change. ROLE OF TRADITIONAL RETAILERS IN ECOMMERCE
  14. 14. SELLING ON MARKETPLACES Case Study Pratik Doshi Founder of Cheeky Chunk umbrellas which sells designer umbrellas through various marketplaces. How he became a MARKETPLACE MILLIONAIRE In 2 months? Source: yourstory.com/2015/08/marketplace-millionaire/
  15. 15. 1. Unique products sell better. There are 10,000 bags and 20,000 T-shirts already listed on marketplaces. It will be difficult for you to even get discovered. 2. Use search keywords to your advantage No one knows you exist online. So, get into the mind of the customer by figuring out what you would search for. Example: umbrella, umbrellas,designer umbrella, designer umbrellas, unique umbrella, monsoon umbrella, strong umbrella, designed umbrella, long umbrella, short umbrella… Don’t underestimate the power of search keywords. 3. Stand out from the rest. Ninety per cent of your marketing will be done when you’re at the stage of listing the product. Invest in design and photography. 4. Stay in touch with the marketplace employees Use all social media platforms, such as Facebook, LinkedIn and Twitter to get in touch or call the product managers/category managers. TIPS SELLING ON MARKETPLACES
  16. 16. TOOLS THAT HELP YOU MANAGE YOUR CHANNELS • Unicommerce A platform for managing orders & inventory across multiple marketplaces & carts. Sell more across multiple e-commerce channels. • BoostMySale Multi-channel eCommerce platform that allows you to sell online through your own store or marketplace. • Browntape eCommerce software that allows Flipkart, Amazon, Snapdeal sellers to manage orders & inventory centrally. • APPSeCONNECT Integrate your eCommerce store, marketplace with your ERP system. Some Multi-Channel Sales Management Software:
  17. 17. 2:BUILDING YOUR ONLINE STORE D O M A I N , H O S T I N G , E C O M M E R C E P L A T F O R M A N D M O R E …
  18. 18. 1:GETTING YOUR DOMAIN Do you search for domain availability yourself? Why depend on others? Do it on www.who.is only  Go to websites like www.bigrock.in or www.directi.com and book your domain.
  19. 19. 1:GETTING YOUR DOMAIN Earlier, a lot of thinking went into choosing a domain name part before the dot. But now, with hundreds of new gTLDs (Generic top-level domains) available to the public, it has become very easy! Do you go with .COM? .CO? Your local ccTLD? A descriptive word that aligns with your brand? Maybe .PIZZA (pizza goes with everything!)?
  20. 20. 2:HOSTING YOUR WEBSITE Types of hosting: • Shared hosting • Virtual Private Server (VPS) hosting • Dedicated server • Cloud hosting (AWS, Azure) – Pay as you go. All above with SSD option, low latency (India Data Centre depending on your target audience).
  21. 21. 2:HOSTING YOUR WEBSITE Features that you have to look for: • Reliability. • Server uptime. • Bandwidth and Disk Space. • Site Backup. • Easy to Use control panel. • 24/7 effective customer support / managed services. • Scalability.
  22. 22. 3:CHOOSING YOUR ECOMMERCE PLATFORM 1. Custom E-commerce Platform You acquire the services of a specialized web design and programming firm to develop a custom solution for your on-line business. • Design a requirement document. • Get quotes from multiple vendors. • Select a vendor on the basis of experience and technical expertise • Sign an agreement with the vendor for defined deliverables and timeline Choose this option only if you’re sure there is no product which meets your requirements.
  23. 23. 2. Self-hosted E-commerce Platform A self hosted solution is a piece of software that you run on your own server (or rented server). So if your business needs lots of customization and if you have technical resources in hand, then this is an option. 3:CHOOSING YOUR ECOMMERCE PLATFORM
  24. 24. 3. Software as a service (SaaS) E-commerce Software as a Service (SaaS)- is a cloud based delivery model in which applications are hosted and managed in a service provider's datacentre, paid for on a subscription basis and accessed via a browser over an internet connection. So if your business doesn’t have a lot of technical resources, SaaS platforms can be a good choice. • Easy to set up a shop • Range of features • Safe and secure • affordable • Easy to manage 3:CHOOSING YOUR ECOMMERCE PLATFORM
  25. 25. 4:PAYMENT GATEWAYS The payment gateway is the application that connects your website shopping cart to your merchant account. • Give your customers multiple payment options. Being flexible to your cusromers will increase their likelihood to buy. • Apply for a merchant account for processing credit cards. You need have the following information:  Your Tax ID no.  Business Bank Account  Balance Sheet  Description of Service  Documented Refund Policy • You may also consider using PayPal. This is an online service that allows you to send money across the Internet using either your credit card or bank account for funding.
  26. 26. FEATURES Set up cost Zero for Startup Pro; 30,000 for Privilege 4900 for Startup plan; 19,000 for Platinum plan Zero Various plans with Zero to 15000 fee Zero Transaction fees 1.99% + 3.00 for EMKI, Debit Card, Net Banking, Cash Card, wallet 2.99% + 3.00 for International cards 0.75% for Debit cards 2.25% for Credit cards +0.75 % for EMI, Amex, IVR, International Cards 1.99% + 3.00 Flat for all 1.5% for Debit Cards 2.25% for Credit cards, Net Banking 1.9% Flat for all Support for Wallet and Cashcard Wallets : Paytm & MobiKwik ; Cashcards - ITZCash / ICash / Oxicash / PayCash Wallets - PayUMoney N/A N/A N/A Extras Annual Software Upgradation Charges (ASUC) of 1200 is charged on a per month basis payable in advance every year 1% transactional fee instead of 0.75% above 2000. RBI Mandated Pricing 4900 Annual maintenance cost Service tax applicable 5% on digital products for Debit Card transactions TOP PAYMENT GATEWAYS IN INDIA (COMPARISON CHART)
  27. 27. Source : top10sslcertificates.com 61% of cardholders polled by Visa said: "I would shop online more often if I knew my credit card information was secure." 83% of cardholders who haven’t shopped online said the reason they have yet to do so is because "they are worried about the security of their credit card information" (Source : Visa's website courtesy of Visa Research.) Let customers know that your website is safe 5:SSL CERTIFICATE PROVIDERS
  28. 28. 3:ESSENTIAL ECOMMERCE INFRASTRUCTURE L O G I S T I C S , B A C K O F F I C E , C R M , S U P P O R T , A N D M O R E …
  29. 29. 1:LOGISTICS AUTOMATE YOUR SHIPPING. THE REASON BEHIND THE DISSATISFACTION IS THE FAILURE OF THE PRODUCT DELIVERY IN TIME. • Choose a Third party logistics service provider. They offer an all in one solution for assembly, packaging, warehousing, and distribution. • Get reliable logistics advantage. Maximizes profitability through combined knowledge and resources. • Save Time and Money. Outsourcing logistics will save a wealth of time and money for your company.
  30. 30. TOP LOGISTICS PARTNERS IN INDIA Source : quora.com/What-is-the-most-reliable-logistics-shipping-solution-for-eCommerce-companies-in-India
  31. 31. 2:BACK OFFICE • Inventory Management • Order + Returns management • Accounting • Purchase and Supply chain management ACCOUNTING SYSTEMS ERP SOFTWARE
  32. 32. 3:CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CRM software is commonly used to manage a business- customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.
  33. 33. CRM SOFTWARES (COMPARISON)
  34. 34. 4:CUSTOMER SUPPORT Customer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. Apps to help your business engage with your customers.
  35. 35. 5:INTEGRATION • Are your systems connected? • Are you doing manual data entry? Once you are done with setting up your ecommerce channel(s), you need to ensure that they are in-sync with your back office systems (ERP, Accounting Systems, Inventory Management Systems)
  36. 36. 4:MARKETING L O G I S T I C S , B A C K O F F I C E , C R M , S U P P O R T , A N D M O R E …
  37. 37. DIGITAL MARKETING Digital Marketing: In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. • Organic / Inbound • Inorganic / Outbound (Paid) • Social Media • Email Marketing
  38. 38. MARKETING • Marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. • Earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. 1:Organic / Inbound Marketing
  39. 39. MARKETING 2:Inorganic / Outbound Marketing Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts.
  40. 40. MARKETING 3: Social Media Marketing The is the process of gaining website traffic or attention through social media sites.
  41. 41. MARKETING 4:Email Marketing Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
  42. 42. TE-A-ME TEAS – ONLINE TEA PART Y A N S W E R I N G A L L T H E Q U E S T I O N S
  43. 43. ONLINE TEA PARTY CASE STUDY • Objective - To Launch TE-A-ME Teas in a unique manner just like its teas. • Idea – An Online tea party attended by Influencers across India. • Results – Over 400 participants attended the Online Tea Party. Huge buzz and traction was generated for a brand, launched only recently.
  44. 44. 5:MARKETING AUTOMATION Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Leading Marketing Automation Tools for eCommerce: 1. Klaviyo 2. Windsor Circle 3. HubSpot There are many other automation tools but when it comes to marketing automation tools for eCommerce sites the above three are considered to be market leader.
  45. 45. Notable Feature Integration Pricing Disappointments 1. Ecommerce email automation tool 2. Cross-sell, win-back, cart abandonment is a breeze 3. Tracking pixel/snippet lets you segment on content viewed by user not just purchased Magento Shopify WooCommerce Volusion Spree Custom integration via JS code snippet Starts at $25/month 1. 500 Contacts 2. Newsletters 3. Automated Email 4. Integrations 5. Pre-built best practices 1. Not that good for custom platforms 2. Centered around email automation 1. Great integration with email tools and mails are sent from these tools 2. Great insightful analytics data 3dCart, BigCommerce, Magento, NetSuit, Shopify, Yahoo Stores and many more.. Custom Integration at additional charge. Starts at $250/Month For a contact count of 5,000 1. It doesn’t send mail itself and hence two system to worry. 2. There is no way to segment the analytics. 1. Building and publishing landing pages. 2. Publishing blogs and other content 3. Social media management 4. Email Marketing automation Magento BigCommerce Shopify Custom Integration via HubSpot API $200/month for those new to inbound marketing For 100 Contacts 1. Lack of available ecommerce platform is it’s biggest disappointment. 2. ECOMMERCE MARKETING AUTOMATION TOOLS (COMPARISON CHART)
  46. 46. MARKETING AUTOMATION TOOLS (COMPARISON CHART) Popular Marketing Tools Customers Price ROI Hubspot 30,000 $200/Month 7-12 Months Marketo 3,300 $1195 /month 7-12 Months Infusionsoft 15,000 $199 /month 7-12 Months VWO 4000 $49/month 7-12 Months Betaout $250/month 7-12 Months
  47. 47. ecommerce Customization email Integration CRM Integration Landing Page Per Product Basic A/B Testing Marketing Automation Payments solutions Hubspot Yes Yes (Not with Basic Plan) Yes Yes Yes (Not with Basic Plan) Yes (Not with Basic Plan) Marketo Yes Yes Yes Yes Yes Yes (Not with Basic Plan) Infusionsoft Yes Yes (Not with Basic Plan) Yes Yes Yes (Not with Basic Plan) Yes VWO Yes Yes (Not with Basic Plan) Yes Yes Yes No Betaout Yes Yes (Not with Basic Plan) Yes Yes Yes No MARKETING AUTOMATION TOOLS (COMPARISON CHART)
  48. 48. 6:MOBILE STRATEGY How dreamlite.com is missing out customers because of no mobile strategy. It’s website is still built on Flash technology. Desktop Mobile
  49. 49. 6:MOBILE STRATEGY Do You Have A Mobile First Strategy? You Should! Why? • To Make it easy to shop with you. • To Take Advantage of the Multi-Screen/Multi-Device Opportunity • To Send Out Timely Alerts and Notifications • To not lose out valuable customers
  50. 50. 7:MEASURING YOUR METRICS • Unique visitors The best indication of your site’s overall traffic, unique visitors refers to thenumber of individuals who visit your website during a given period of time, where each visitor is only counted once. • Page views The cumulative number of individual pages that your visitors click on during a given period of time. • Search engine traffic The amount of traffic being referred to your site through search engines, such as Google or Bing. • Bounce rate The percentage of visitors who come to your site and then immediately “bounce” or leave before clicking on any other pages. • Conversion rate The percentage of visitors to your site who take a specific action that your content encourages them to, such as signing up for your newsletter. • Inbound links The number of external links to your site
  51. 51. 4:CASE STUDY A N S W E R I N G A L L T H E Q U E S T I O N S
  52. 52. • Pureplay retail • Offine to online • B2C Business • Brand commerce • Creative (not SKU Based) • Menswear Lifestyle (Formal & Casual) • Target audience : Upper Middle class CASE STUDY • Ecommerce – KartRocket • Logistics – Handled by KartRocket • Digital Presence: eCommerce webste / facebook page / twitter • Mobile Strategy : Responsive Website, No mobile app. • Notable campaign : #idropedmyclothes Established in 1993 in West Bengal. Today, it is one of India’s fastest growing menswear companies, with a reputation for providing formidable value and international style across a range of shirts, tshirts, trousers and accessories.
  53. 53. Turtle once had 40+ stores across the country, out of which most were bleeding due to decrease in footfall. Their decision to go online turned out to be a game changer. Today they manufacture 2.5 million pieces a year! Source : CNBC CASE STUDY
  54. 54. OTHER CASE STUDIES R O Y A L E N F I E L D , G K B O P T I C A L S
  55. 55. Niche bike maker Royal Enfield sold its entire inventory of 200 units of limited edition motorcycles in India within 26 minutes of opening of online booking. Source : The Hindu CASE STUDY
  56. 56. GKB Opticals, India’s one of the biggest eyewear retail chains opened up their online store in 2012. But how they leveraged their strength of having 65+ retails stores across the country was a lesson for everyone. Customers can avail service facility or take delivery of their product from any GKB retail outlet. Source : NextBigWhat CASE STUDY
  57. 57. THANK YOU A T U L G U P T A F O U N D E R & C E O I N S Y N C S O L U T I O N S

×