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RRHH 2.0 Meta 4 – Joana Sánchez

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RRHH 2.0 Meta 4 – Joana Sánchez

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RRHH 2.0 Meta 4 – Joana Sánchez

  1. 1. La revolución digital<br /> y la empresa 2.0<br />#RH_20<br /> Joana Sánchez / @ejoana<br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  2. 2. 18/02/2011 <br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  3. 3.
  4. 4.
  5. 5. La revolución digital <br /> y la empresa 2.0 <br />las redes sociales<br />la empresa<br />2.0<br />el poder de <br />la web 2.0<br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  6. 6. video<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related<br />http://www.youtube.com/watch?v=QLd9q88ohUs&feature=related<br />http://bit.ly/cv7GRM<br />
  7. 7.
  8. 8. íncipy— digital innovationmanagement - www.incipy.com— 902 550 020 | Pl. NarcísOller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  9. 9. íncipy— digital innovationmanagement - www.incipy.com— 902 550 020 | Pl. NarcísOller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  10. 10. Una red de satélites dará Internet de bajo coste a media humanidad<br />Astra y Google lideran el proyecto 03b, que quiere salvar la brecha digital<br />ROSARIO G. GÓMEZ – Madrid -19/02/2011<br />
  11. 11. #EgyptianRevolution2011<br />#Egypt<br />“No fue una revolución por internet, pero sin internet<br />esta revolución no se hubiera producido” <br />M. Castells 19/02/2011 <br />
  12. 12. en España 27 millones de internautas.<br />80% en redes sociales<br />
  13. 13. …26% de crecimiento en <br /> 2010 del ecommerce. <br />
  14. 14. social significaconversar<br />
  15. 15. consumo de medios<br />Fuente: Carat<br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  16. 16. la gente cree en la gente<br />edelman trust barometer 2009<br />la información sobre un producto es más creíble si viene de...<br />%<br />académicos<br />doctores o similar<br />alguien como tú <br />analistas financieros<br />contables<br />empleados <br />directores<br />relaciones públicas<br />blogger<br />75<br />75<br />72<br />58<br />53<br />36<br />29<br />16<br />15<br />alguien como tú<br />72%<br />61%<br />55%<br />51%<br />33%<br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  17. 17. íncipy— digital innovationmanagement - www.incipy.com— 902 550 020 | Pl. NarcísOller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  18. 18. íncipy— digital innovationmanagement - www.incipy.com— 902 550 020 | Pl. NarcísOller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  19. 19. íncipy— digital innovationmanagement - www.incipy.com— 902 550 020 | Pl. NarcísOller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  20. 20. redes sociales<br />Profesionales:<br />Generales:<br />
  21. 21. la empresa 2.0<br />
  22. 22.
  23. 23. http://fwd4.me/8dZ<br />
  24. 24. Infojobs ofreció<br />24.000<br />puestos relacionados<br />con<br />Internet <br />enero-septiembre 2010<br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  25. 25. Community Manager Marketing Digital Manager Técnico en selección 2.0 User experience ManagerSocial Media AnalystTécnico en ecommerceSocial Media Trainer Técnicos SEO y SEMDigital Designers Técnico de redessocialesExpertoanalítica webSocial Contact Center ManagerGestor de contenidosdigitalesProject manager in web 2.0Desarrollador de AplicacionesMóvilesResponsable de Reputación Digital …/…<br />
  26. 26. la empresa 2.0<br />
  27. 27. nueva dimensión del producto<br />
  28. 28. transformación de la publicidad<br />
  29. 29. SOcial + LOcal + MÓvil<br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  30. 30. desarrollo comercial <br />en redes sociales<br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  31. 31. social ecommerce<br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  32. 32. íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  33. 33. i+d<br />zapatilla 2.0<br />
  34. 34. producto<br /><ul><li>iPod
  35. 35. sport wear
  36. 36. casual wear
  37. 37. accesorios</li></ul>comunidad<br /><ul><li>foros
  38. 38. blogs
  39. 39. redes sociales</li></ul>contenido<br /><ul><li>anuncios
  40. 40. música
  41. 41. videos
  42. 42. planes de entrenamiento</li></ul>servicios<br /><ul><li>coach online
  43. 43. competición
  44. 44. retos</li></li></ul><li>facebook como línea abierta con los clientes<br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  45. 45. íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />
  46. 46. twitter como canal de atención al cliente<br />
  47. 47. reputación corporativa es digital y social<br />
  48. 48. Valores 2.0 2.0<br />Respeto<br />Honestidad<br />Generosidad<br />Reciprocidad<br />Humildad<br />Apertura<br />Fuente: AERCO<br />
  49. 49. ¿Están nuestros colaboradores preparados para esta nueva economía digital?<br />Joana resumen 10 buenas prácticas para aplicar mañana<br />
  50. 50. 41<br />“People may not remember exactly <br />what you did or what you said, <br />but they will always remember how <br />you made them feel”<br /> CEO Zappos<br />
  51. 51. muchas<br />gracias<br />Joana Sánchez<br />jsanchez@incipy.com<br />Twitter: @ejoana<br />Blog: mujeresconsejeras.com<br /> íncipy— digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid <br />

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