Malta & Bristol


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To ascertain and understand the impact & role of events in promoting Malta and Bristol as favorable tourist destinations.

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Malta & Bristol

  1. 1. Nishit Mamgain Group-8 Kaiser
  2. 2. Republic of Malta• Capital –Valletta• Location- Group of island situated in the Mediterranean Sea• Independence- 21st September 1964• Language- Maltese and English• Religion- Roman Catholicism• Popularly called ‘Land Of Honey’• Population- 452,515• Area- 316 Km^2• Popular tourist destination with 1.2 million tourists every year• Best months to travel are from June to September
  3. 3. Visit Malta Campaign• Developed by Malta Tourism Authority (MTA)• - the official tourism portal for the Maltese Islands• Carries out e-marketing initiatives in collaboration with other MTA departments and external partners• Presents tourists with e-newsletters and event calendars• Assists tourists and travellers with planning their trips• Marketing on social medias like Facebook, Twitter, Flickr and YouTube
  4. 4. Valletta Senglea, Cospicua and VittoriosaUNESCO World Heritage City Architecture marvels & sculptor Key AttractionsMegalithic Temples of Malta Mdina (Silent City)oldest free-standing structures Old Capital of MaltaComino Blue Hole and Inland SeaBird Sanctuary and natural reserve Popular For Scuba Diving
  5. 5. Event CalendarFebruary- Carnival Valletta (Hallmark Event)- the one week is celebrated with masked balls,fancy dress & grotesque mask competitions, late-night parties, a colourful, ticker-tape paradedates back till 1535April- Holy week and Easter (Mega Event)- at Valletta celebrations start one week of priorof EasterApril- Malta International Fireworks Festival (Hallmark Event)-at Grand Harbor Fireworkproducers from all over come to take part in this 10 day affair, signature event of MaltaMay- September (weekends) Village Festas (Major Events)- Every weekend Villagesendorse their local cultures & traditions through organizing festivalsJune- GĦANAFEST (Major Event)- at Floriana- Is a Malta folk music festival with heavyinfluence of the Ghana cultureJune- Mnarja (Mega Event)-at Buskett(Rabat)-Oldest festival of Malta commemorates StPeter and St Paul, traditional Maltese festival of food, religion and musicJune- Isle of MTV (Mega Event) at Granaries in Floriana- organised by MTV, the five dayconcert is visited by singers like Lady Gaga, Flo Rida, Nelly Furtado etc.
  6. 6. Event CalendarJuly- The Malta International Jazz Festival (Major Event)- Grand harbour- Jazz musicians fromEurope come to attend the 2-3 day festivalJuly- Malta Arts Festival (Mega Event)- at the Mediterranean Conference Centre- exhibition ofartistic events like music, dance, theatre & visual artSeptember-Notte Bianca (Hallmark Event)– Valletta- all night event where historical buildings,art galleries, other cultural institutions are open free of charge, city-wide festivities- music,dance, filmSeptember(mid-autumn)- Festival Mediterranea (Mega Event)- at Island of Gozo – the festivalhosts concerts, opera, musicals and wine tasting eventsOctober (weekends)- Oktoberfest in Malta (Major Event)- Montekristo- inspired by the GermanOktoberfest, the city celebrates the German cultureOctober- Rolex Middle Sea Race (Mega Event)- Grand Habor Bay- 31st edition of the event camein 2011 and annually attracts 70-80 yachtsDecember- Christmas (Mega Event)- Malta and Gonzo- Specially St. Johns Co-Cathedral as thewhole country widely participates in the celebration
  7. 7. Popular festivals of Malta (Video)
  8. 8. Bristol (UK)• Population- 441,300• Area- 110 km2• Location- South West England• Best months to travel- May To September• Key information-I. United Kingdoms eighth most populous cityII. The city is known for its rich culture and heritageIII. The city became a prime spot of trade and commerce due to its habourIV. Today the city is know for its creative media, electronics and aerospace industriesV. With over 4000 heritage buildings the city has a 800 years old historyVI. Citys Museum and Art Gallery, Royal West of England Academy & Arnolfini are renowned houses of art collection
  9. 9. You’ve got a friend in Bristol!!• The campaign is initiated in lieu 2012 Olympics• Campaign aims to encourage visits to Bristol through quirky yet inviting characters like Wallace and Gromit and Mr Brunel• People around the world were sent postcards from these characters inviting them to Bristol• Campaign uses a light-hearted method to tell the story of Bristol• Other initiatives also include tour packages and deals to tourists are promotional offers
  10. 10. Clifton Suspension Bridge (1864) Bristol Aquarium414 m long Regular shows and events Key AttractionsCheddar Gorge Wookey hole cavesNational Nature Reserve Belongs to the stone and Iron AgeBristol Zoo Garden Bristol Botanic Garden450+ exotic & endangered animals Home to unique flora
  11. 11. Event calendarJanuary- Bristol’s Slapstick Festival (Major Event)- Silent comedy festival- 4 days long affairsknown for its uniquenessMay- German Beer Festival (Major Event)- Almost 5000 people visit Bristol in order to be a partof this eventMay- Bristol Folk Festival (Major Event)- Music and dance events lasts for 2 days in an attemptto commemorate Bristol’s cultural heritage at Colston Hall,July- The Bristol Shakespeare Festival (Mega Event)- Central Bristol- for 20 days actors, writersand theatre group perform their interpretation of various plays of ShakespeareJuly- Foodies Festival (Mega Event)- Harbourside- Various chefs from UK come to this festival toendorse their delicacies for a duration of 3 daysJuly- Bristol Harbour Festival (Hallmark Event)- 3 days of extravaganza with music stages, adance stage, street theatre performances, and water displaysAugust- Redfest Community Festival (Major Event)- East Bristol- this five day non-profit festivalis an attempt to continue the artistic culture of Bristol, also well-know for its graffiti works
  12. 12. Event calendarAugust- Bristol International Balloon Fiesta (Hallmark Event)- Ashton Court Estate, is thesignature event of Bristol which lasts for 4days, biggest Balloon festival in EuropeSeptember- Bristol International Kite Festival (Hallmark Event)- Ashton Court Estate, thefestival completed 25 years in 2011 and attracts flyers from all over the worldSeptember- Brisfest (Mega Event)- Ashton Court Estate- the festival which lasts for 2days isan extravaganza of music, street art, theatre, comedy and circusSeptember- Encounters Short Film and Animation Festival (Mega Event) - Harbourside,longest running competitive short film festival in UK lasts (5days), it has over 1600 submissionsSeptember- Chipping Sodbury Jazz Festival (Major Event)- Chipping Sodbury– for 3 daysSodbury experiences the music of famous jazz players followed my huge turn-out of jazz loversSeptember- Love Food Festival (Major Event)- Dyrham Park- street vendors, music, danceand masked balls decorate this day9th November to 22nd December- German Christmas Market (Major Event)- CentralBristol, visitor from all over come to experience this unique market which is based on theGerman lines
  13. 13. Critical Analysis• The country Malta and city Bristol have well utilized their culture and heritage in order to attract tourism• Significance of economic benefits of tourism have also been realized by the city and country- Bristol Beer fest• Tourism events have become an important part of the country and the city, thus authorities have consistently providing tourists with attractive travel packages and offers• Attempts have been made to include more events to attract tourists through out the year- Malta’s Isle of MTV and Bristol’s Slapstick Festival• Promotion of local cultural events has been done to attract tourists- Village Festas (Malta) and Folk Festival (Bristol)• The country is also being promoted as a honeymoon destination
  14. 14. Critical analysis- Malta• Tourism contributes almost 15% of the GDP in 2010 which dropped from 40% in 2003-04• In 2004 Malta became a part of the European Union in order to attract more tourists, as it allowed travelers in Europe to visit without any visa or documentation• Malta has visa facilitation agreements’ with various nations• Since 2010, the Malta Tourism Authority has been marketing Malta as a medical tourism destination• The country has recently started promoting itself in the digital sphere• New events have been initiated by the country in order to attract tourist throughout the year- The Malta International Jazz Festival• The country recorded a visit from 1.3 Million tourists in 2010 and expects this trend to rise rapidly
  15. 15. Critical Analysis- Bristol• Bristol is the forth most popular state in England to visit• Recorded around 1.47 million visitors in 2008-09• Bristol has been recently hosting events close to its culture to attract more tourism like the Banksy Exhibition in City Museum• Other attraction for tourists have also been developed keeping economic benefits in mind- Cobot Circus (contains shops, auditorium, offices, cinemas, hotel and 250 apartments)• The city is also using the opportunity of the Olympics 2012 and designed a campaign around it• Estimated tourists in the year 2012 are 3 million• Bristol’s signature International Balloon Fiesta has also been lead to new heights and has become Europes largest annual hot air balloon event
  16. 16. Malta International Fireworks Festival• This is one of the most popular events hosted annually by Malta• Firework producers from all over the world visit the country during this festival to display their fireworks• The festival lasts for 8 days and ceremonies take place at various parts of Gozo and Malta, Valletta being the prime region• The finale of the event takes place in Grand Harbour in Valletta• There are Pyro-musical displays Hallmarkfirework factories of Elaborating the by prominent Events of Europe• Malta International Fireworks FestivalBristol the 8 edition of this Malta and 2012 was event, where six factories from six different countries competed• The festival is also symbol of integration of Malta to the European Union in 2004• Malta Tourism Authority is also promoting Malta as a spring holiday destination coinciding with the International Fireworks Festival• 2012 this event attracted more than 30,000 tourists
  17. 17. Bristol International Balloon Fiesta• First held in 1979 and is now the largest in Europe• Popular attraction is the night glow where balloons glow at night to the music around• Other attractions include fireworks, dance and food• The four day extravaganza attracts around 1,00,000 people each day• With participants from all over the world almost hundred balloons launch at a time• Special balloons are prepared for the event representing participants from various organizations & countries• This festival is among the top three tourist attractions of UK• 34th Bristol International Balloon Fiesta and is estimated to provide the local economy with £13 million• This event also to coincides with London Olympics 2012 to attract more tourism
  18. 18. Bristol International Balloon Fiesta (Video)
  19. 19. Grazi
  20. 20. Links• • http://www.bristolfolkfestival.c / om/• •• http://www.maltafireworksfesti • http://www.bristolballoonfiesta.• • http://www.bristolharbourfestiv• http://www.maltaartsfestival.or g/ •• / alta/events/ •• http://www.maltajazzfestival.or • g/ •• • http://www.tourism2012games. en/malta/guide/village- org/ feasts.aspx•