Pr In Social Media


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Pr In Social Media

  1. 1. 1 . blogs 2 . you tube 3 . social bookmarking 4 . social community Social Media Optimization: Putting the Relations back in PR Web & beyond
  2. 2. 1 . blogs Anyone who pays even scant attention to online has read about blogging. Web logs (blogs) have blossomed from tiny beginnings in the early 1990s into an online publishing event. There are hundreds of thousands of blogs now, most of which are not worth knowing about. not one Fortune 1000 CEO or chairman keeps a blog , also known as an online journal. Even with 8.5 million people blogging these days and a new blog started every seven seconds, there are PR and legal hoops to jump through before an upper level exec takes the plunge into posting his or her thoughts on the Internet. But what about top execs that are getting in on the blogging craze? They're finding out that blogs can be a great PR tool. Yours can be too. Web & beyond
  3. 3. 1 . blogs Learning from Others Take a look at some of the bloggers in the corporate world: Randy Baseler , vice president of marketing for Boeing Commercial Airplanes Richard Edelman , president and CEO of PR firm Edelman and Craig Newmark Heather Hamilton , Senior Marketing Recruiter at Microsoft Corporation Technical and executive blogs , Hewlett Packard Web & beyond
  4. 4. 1 . blogs CEO's guide to blogging. How often does a new recruit in a company share transparent feedback with a CEO and get away with it? Well, if the CEO writes a blog, potentially everyday! For, transparency and conversations are the foremost values enshrined in a blog. Engage, youngsters first! In fact, depending on whether they are amongst the audience you want reach, you would be urged to actively engage the younger readers first. Talk to them through the blog, address their issues and encourage them to participate. Tell me some stories… Keep your audience engaged - weave a story; embed your message therein. Your blog should reflect you, keep the personal touch. Today’s internet technology allows easy embeds of pictures, audio and video. Collaborate Even though it may be a business need; or as many would claim, a tool to stay relevant in the new business environment; writing a blog can be demanding on time. Also, you may not want to voice all aspects of the organization directly. Consider a collaborative blog with participation from, not just, your leadership team. You will find evangelists at many levels - make them your ambassadors. Web & beyond
  5. 5. 2 . blogs Here is the list of high PR blogging sites Blog Resources Business and Economy Web & beyond
  6. 6. 2 . you tube YouTube Video Technology Applied to P.R YouTube video technology has a strong potential to lend itself to developing other dynamic press releases. For example, in the case of the Rolling Stones, they are using YouTube as a way to interact with fans. Rolling Stones enthusiasts visit the website and upload questions to Keith and Mick in video format. According to the statement by the band, the Rolling Stones promises to answer the best questions personally. Fans will receive "subsequent footage of the Rolling Stones available to watch exclusively on this new YouTube channel." All fans will be able to watch the answer to these questions. Such an interactive conversation will help create more of an interest in the documentary, as it is a film discussing the lives of these performers. Web & beyond
  7. 7. 3 . social bookmarking PR on Social Bookmarking Sites Social bookmarking is a way for Internet users to rank and store websites, blogs, articles, videos and other types of website content. It is also a way for people who make money from websites, blogs, and affiliate marketing programs to increase their visibility and earnings. Social bookmarking sites are particularly popular among people with affiliate marketing programs because such sites are a free and effective way to get back links and drive traffic to websites and blogs. Web & beyond
  8. 8. Here is the list of high PR sites for bookmarking 3 . social bookmarking Web & beyond
  9. 9. Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. The service is free to use over the Internet, but using SMS may incur phone service provider fees. 4 . social community Web & beyond
  10. 10. <ul><li>what makes Twitter so special, so viral? </li></ul><ul><li>To understand this, it’s important to understand the genesis of Twitter for the service is based on some powerful insights: </li></ul><ul><li>The Always on internet environment has less dependency and focus on a web page and that the desktop, widgets, IM are gaining importance. </li></ul><ul><li>Mobile is quickly becoming the ubiquitous converged device and is increasingly married to the internet. </li></ul><ul><li>Bloggers, already addicted to posting, were/ are looking for ways to disseminate content quickly, on the go and without having to spend a long time in crafting it. That they were/ are also looking at ways to share their content across multiple platforms. </li></ul><ul><li>Successful services will be those, which allows users to find unique and multiple uses for the service and that to do so, it would be important to: - Becoming the enabling layer </li></ul><ul><li>Allow other developers to use the Application Programming Interface (API) </li></ul><ul><li>- Create a network but also use other networks to reach larger mass of users/ consumers </li></ul>4 . social community Web & beyond
  11. 11. LinkedIn : is a business-oriented social networking site founded in December 2002 and launched in May 2003 [1] mainly used for professional networking . As of May 2009 [update] , it had more than 39 million registered users, [2] spanning 170 industries. Its a contact network that built up consisting of their direct connections, the connections of each of their connections (termed second degree connections ) and also the connections of second degree connections (termed third degree connections ). This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact. 4 . social community Web & beyond
  12. 12. Facebook : Facebook presents an easygoing atmosphere wherein you can play a couple of quizzes and have some Superwall comments exchanged with journalists, thereby building up a relationship that is harmless and friendly without being entirely business. 4 . social community Web & beyond
  13. 13. Who we are? Inbox live is an independent Internet TV content producer and distribution agency based in Mumbai, India. We provide Creative assistance, planning, strategy for the execution of multi-platform digital marketing campaigns that run across a range of social media that dawn from social networking sites, video sharing sites and sets at blogs and podcasts, exploiting the widest horizon ever entertained. We bring together best in class partners from diverse creative background to create and distribute high quality original programming across every platform, working in every genre and format, with the ability to reach any demographic, no matter how broad or narrow. Web & beyond
  14. 14. WHAT MAKES INVESTING IN INBOX LIVE UNIQUE? Inbox live works with brands and content creators to pitch new media formats that can extend content to create ancillary revenue options or sponsorship opportunities that can better position ideas for greater revenue opportunities. Web & beyond
  15. 15. Web & beyond 505, Acme Industrial Park, I B Patel Road, Off W E Highway, Goregaon (E), Mumbai-400063 40035 285 / 7 / 64526 468 Vandana Sethi 9820214287 Agrodut Chatterjee 9930752715 Jaydeep 9702086970 [email_address]