Get Found With Inbound 3 key ways to getting found on the internet and why you need to use them
Why you need to ‘Get Found’?• Your potential clients are turning to the internet to find the answers to their questions and frustrations. If they can’t find you, then you won’t get their custom.What you need to Get Found?There are 3 key ways to gettingfound on the internet:• Blogging• SEO• Social MediaCombining all 3 methods optimisesyour efforts and ensure you increaseyour website traffic and leads.
Blogging• Use your blogs to answer your customer’s questions and give them the information they want. But, remember, your blog is not about products.Why you need to blog?• B2B companies the blog generate 67% more leads• Blogging at least 20 times a month generates 4 times more leads compared to companies that only post a few times a month• Companies with over 1000 followers on Twitter get 6 times more website traffic
4 Easy Tips for Starting to Blog1. Headline news Capture attention with an enticing headline, to give a flavour of what the post is about.2. Creative content Write interesting, remarkable content. Answer the questions your customers are already asking.3. Add appeal Break up the text with sub- headings, bullet points and images to make you blog more appealing to read.4. Customer Engagement Give your readers every opportunity to engage with you and your blog by having social media sharing buttons and encouraging comments.
Search Engine Optimisation (SEO)• With more people using Search Engines to find the answers to their frustrations, it’s vital to get onto that first results page.Why you need great SEO?• 46% of searches are to find out about products and services.• Social media promotes your blog, helps with SEO and drives traffic to your website• Companies with over 1000 followers on Twitter get 6 times more website traffic
4 Ways to Begin Your SEO1. Keyword Strategy Compile a list of keywords and phrases that your target audience are using to find the answers to their frustrations.2. Optimise your pages Choose a keyword from your list and optimise a page of your website around it. Tailor the content so the keyword is in the URL, page title, h1 and anchor text.3. Set the meta keywords and descriptions Search engines don’t rely on meta in the rankings. But, the meta description is the summary on the SERP.4. Install Analytics Use analytics, such as Google Analytics, so you can benchmark your SEO efforts.
Social Media• Social media connects you with potential clients and let’s you engage with them in conversations.Why you need social media?• The conversation is happening, even if you’re not part of it.• Social media promotes your blog, helps with SEO and drives traffic to your website• Companies with over 1000 followers on Twitter get 6 times more website traffic
4 Ideas to Get Started on Social Media1. It’s about people Social media communities are about people, not the products or brand they form around.2. Research where people go Find out where your target audience are already talking and join the conversation.3. Equip with knowledge Give your community access to information that would otherwise be difficult for them to find.4. Listen and respond Acknowledge participation. It is a great way to show you’re listening to people and value their views.
Discover more about how to Get Found Contact Strange PR http://www.strangepr.com firstname.lastname@example.org +44 (0)1926 334003 @strangeprImage credits: wordsmithbob.com, kutztownsbdc.blogspot.co.uk, wpbeginner.com, promodo.co.uk, drinkthis.typepad.comsocialmediaexaminer.com, decooda.com