Loyalty Builders is a Hubspot customer
  oya y u d s s         ubspo us o
 We practice what they preach
 For existing cust...
Managing the bottom
       of the funnel
                     Dr. Mark Klein
                 CEO and Founder
            ...
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein
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Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein

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You've attracted those inbound leads and converted them into paying customers - now what? Existing customer marketing is an often neglected and under invested area in many businesses. This session will explore the powerful new mathematical tools for marketing to existing customers with greater relevance and efficiency to improve customer retention. Attendees will learn what data you need to collect for a quantitative approach, how to predict customer behavior, how to target and deliver variable content for the right message at the right time, how to set up an early warning system for customers in danger of leaving, and how this whole process ties into your inbound marketing strategy.

Presented by Mark Klein, Loyalty Builders at IMS08 9/8/2008

http://www.InboundMarketingSummit.com

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Managing the Bottom of the Funnel: New Mathematical Tools for Customer Retention - Mark Klein

  1. 1. Loyalty Builders is a Hubspot customer oya y u d s s ubspo us o We practice what they preach For existing customer marketing, we’ve g g, recognized there is a parallel set of tools and processes We’re here today to describe that process, so… Inbound marketing at our company © 2008 Loyalty Builders LLC
  2. 2. Managing the bottom of the funnel Dr. Mark Klein CEO and Founder Loyalty Builders LLC markk@loyaltybuilders.com y y © 2008 Loyalty Builders LLC

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