You're getting traffic to your website, you're getting people to fill out your forms. All the data in metrics reports for the boss look great, but the V.P. of Sales is complaining about the quality of the leads. There is a disconnect between marketing's lead production and sales' satisfaction. Inbound marketing using search and social media strategies is all about producing leads. But, if the leads don't convert to sales what's the point? This session will discuss proven strategies and best practices that maximize the success of inbound marketing campaigns and discuss the integration of new media marketing and the traditional role of sales. Presented by Bernie Borges, Find and Convert at IMS08 9/8/2008 http://www.InboundMarketingSummit.com

1. Closing the Loop Between Marketing and
Sales
September 8, 2008

2. Bernie Borges Background
20 + years marketing experience
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Enterprise Software Internet Industries
Since 2002 Providing:
• Internet Marketing Strategies
• Search Engine Optimization
• Pay per Click Advertising Management
• Visitor Conversion Strategies
• Social Media Marketing Strategies
Help clients drive sales opportunities through
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the web.
2 Copyright 2008 Find and Convert

3. Audience Poll
B2B
B2C
Geographic Sales Coverage
Roles/Titles
Experience w/Internet Marketing
Company Size
3 Copyright 2008 Find and Convert