New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media.

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Seven business advantages of social
Studies: 65 percent of customers expect media engagement:
companies to be active on social media
• 1. Increase customer perception in the
marketplace.
• 2. Build long term relationship with
customers and partners.
• 3. Can respond to customers in real-
time.
• 4. Taylor products and marketing
campaigns based on customer
preferences.
• 5. React and resolve on negative buzz
in real-time.
New studies show that up to 65 percent of • 6. Decreasing costs of marketing.
today’s consumers expect a brand to • 7. Improved time to market for
listen and to respond on questions, products and services.
comments and complaints in social
media. By being active in social media company’s
show that they care about their customers
With the massive increase of social media and that they are interested in their
brands have also discovered these opinion. By taking this opportunity of
communication channels to get in touch with interaction companies can be a massive step
their audience. They communicate with ahead of their competition.
existing and future customers, respond to
questions and complaints and solve support Companies who hesitate or simply do not
requests in social media like Twitter, care to step into social media
Facebook, LinkedIn and other sites. conversation simply show one thing, that
they do not care about their customers.
Studies show that companies can
increase brand value and customer As we are in times where information is under
satisfaction by up to 35% when they are your fingertips any business can use social
actively engage and communicate with media to get in touch with their audience. And
their audience on social media. if companies hesitate to start alone and by
them self there is a ton of skilled help out
Sites like Twitter, Facebook and LinkedIn there to help them to get their social media
cumulate a total of more than one billion marketing up and running, training their staff
users! It seems that any person on the globe and implement working process to profit from
is active in one or more social networks. As social media marketing.
the numbers of internet usage increase the
numbers of social media use increase as Companies which use social media
well. actively to communicate with their
audience are more successful than
Customers appreciate when brands take time companies who do not.
to listen and to respond to them in social
media.
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Infographic: The Future of Marketing
David Meerman Scott made an analysis for
his new book “Real-Time Marketing & PR”
and discovered that companies which utilize
social media actively in their business
have on average 5% higher share prices on
the stock exchange. Companies who do not
use social media for business have on
average 3% lower share prices.
It pays out to be active in social media!
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About inBlurbs:
We help small and medium sized businesses get
found on the Internet by the right prospects and
convert more of them into leads and customers.
We can help you to:
A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
We are Certified Inbound Marketing Professionals,
Authorized Inbound Marketing Educators and HubSpot
Certified Partner.
Please feel free to visit our website at
http://inblurbs.com and our blog at
http://inblurbs.com/blog to get an impression about our
work, services and our expertise.
A good start could be to request our free website
analysis to learn more about the marketing
effectiveness of your web presence at
http://www.inblurbs.com/get-your-free-website-
analysis-now/
If you have any questions and like to discuss your
business objectives related to lead generation through
inbound marketing with me I’d love to hear from you.
Contact: inblurbs-dragan
inBlurbs Contact Email
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