Google and others teldan 2 2011


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Google and others teldan 2 2011

  1. 1. Information Update<br />Google and Others<br />May 2011<br />Inbar Yasur <br /><br />
  2. 2. 2<br />What I will cover <br /><ul><li>New Google tools…and others
  3. 3. Localization
  4. 4. New search strategy building options
  5. 5. Google News
  6. 6. Statistical information
  7. 7. Personalization vs. Privacy
  8. 8. Image Search
  9. 9. More Google tools</li></ul> <br />
  10. 10. 3<br />New Google tools…and others<br />
  11. 11. 4<br />Google<br /> <br />From  Karen Blakeman’sPresentation<br />New Google tools…and others<br />
  12. 12. 5<br />Google: inconsistent and irreproducible results<br />Results depend on:<br /><ul><li>Country version used
  13. 13. Browser / Version of browser
  14. 14. Operating system
  15. 15. Logged into a Google account or not
  16. 16. Web History
  17. 17. Searcher location specified or not
  18. 18. Language
  19. 19. To which server Google happens to send your search</li></ul>New Google tools…and others<br />
  20. 20. 6<br />What has been happening over the last year in Google?<br /><ul><li>Personalization
  21. 21. Localization
  22. 22. Social Media Search
  23. 23. New Search Features
  24. 24. New independent tools:
  25. 25. Google Arts
  26. 26. Google Body Browser
  27. 27. Google Boutique
  28. 28. And more…. </li></ul>New Google tools…and others<br />
  29. 29. 7<br />New Products – How do I know about them?<br /><ul><li>Google new products
  30. 30. Google labs
  31. 31. Google blog</li></ul> <br />New Google tools…and others<br />
  32. 32. 8<br />Google Patents - New Sidebar Option<br /><br /><ul><li>Restrict by filing date / issue date
  33. 33. Filing status
  34. 34. Application / Issued patents
  35. 35. Patent type
  36. 36. Utility / Design / Plant….
  37. 37. Sorted by relevance / by date</li></ul> <br />New Google tools…and others<br />
  38. 38. 9<br />Patent Search – Espacenet: New interface & capabilities<br /><br /><ul><li>Espacenet offers free access to more than 70 million patent documents worldwide, containing information about inventions and technical developments from 1836 to today.
  39. 39. RSS
  40. 40. Export (CSV | XLS )
  41. 41. Download Covers / Create Reports</li></ul> <br />New Google tools…and others<br />
  42. 42. 10<br />Google Recipes - New Sidebar Option<br /><br /><ul><li>Ingredients: Yes / No
  43. 43. Cook time:
  44. 44. Less than 15 min/ 30 min / 60 min
  45. 45. Calories:
  46. 46. Less than 100 cal / 300 cal / 500 cal</li></ul> <br />New Google tools…and others<br />
  47. 47. 11<br />Recipe Search engine<br /><br /> <br />New Google tools…and others<br />
  48. 48. 12<br />Google Places - New Sidebar Option<br /><ul><li>Clustered / Organized results </li></ul> <br />New Google tools…and others<br />
  49. 49. 13<br />Google Realtime <br />Google Real Time Search now includes more sources beyond <br />Twitter, Google News and Buzz posts: <br /><ul><li>MySpace updates
  50. 50. Facebook fan page updates
  51. 51. Quora
  52. 52. Gowolla
  53. 53. Plixi
  54. 54. Me2day
  55. 55. Twitgoo
  56. 56. Google Blog Search links
  57. 57. Newly created web pages
  58. 58. Freshly updated web pages
  59. 59. FriendFeed updates
  60. 60. Jaiku updates
  61. 61. updates
  62. 62. TwitArmy updates</li></ul>New Google tools…and others<br />
  63. 63. 14<br />Google Realtime - Twitter<br /> <br />New Google tools…and others<br />
  64. 64. 15<br />Google Realtime – Facebook and others<br /> <br />New Google tools…and others<br />
  65. 65. 16<br />Google Display “latest” <br /> <br />New Google tools…and others<br />
  66. 66. 17<br />Click on magnifying glass next to page title<br />Google Preview<br /> <br />New Google tools…and others<br />
  67. 67. 18<br />Localization <br />
  68. 68. 19<br />Google Local Search<br /><ul><li>
  69. 69.
  70. 70.
  71. 71.
  72. 72. ……</li></ul>Localization<br />
  73. 73. 20<br />Google Local Search – Manipulating Google <br /><ul><li> - Default - Search Messi from your local Google
  74. 74. – Search Google US in English
  75. 75. - Search Google Spain in Spanish
  76. 76. Internet Country Codes Extension List – Link
  77. 77. Language Codes - Link</li></ul>Localization<br />
  78. 78. 21<br />Google Shopping – Set Your Location <br /> <br />Spain, Italy, Netherlands, Australia<br />Localization<br />
  79. 79. 22<br />New search strategy building options <br />
  80. 80. 23<br />Search Tool Summary and Comparison (Google, Yahoo, Bing)<br /><br />New search strategy building options<br />
  81. 81. 24<br />New Google Search Operator – AROUND(n)<br />An undocumented search operator called AROUND(n) will help you find <br /> documents where the distance between two search terms is around ‘n’<br />New search strategy building options<br />
  82. 82. 25<br />New Google Search Operator – AROUND(n)<br /><ul><li> AROUND might be useful when:
  83. 83. The documents are rather long (think book-length articles)
  84. 84. Searching for quotes, speeches or a song that’s stuck in your head, but you</li></ul> can only think of a few words from it<br />New search strategy building options<br />
  85. 85. 26<br />New Bing Search Operator linkfromdomain:<br /><ul><li>Limit search to sites linked-to from a URL</li></ul> This new operator was created to show a user what websites a domain is linking to.<br />It is the opposite of the "link:" operator that returns information <br /> regarding what websites are linking to that specific domain.<br />New search strategy building options<br />
  86. 86. 27<br />Link Popularity<br /><br /><ul><li>Link popularity gives the total number of web sites that link to your site</li></ul>.<br />New search strategy building options<br />
  87. 87. 28<br />Blekko - Links<br /><br />.<br />New search strategy building options<br />
  88. 88. 29<br />Blekko – SEO inbound Links<br /><br />New search strategy building options<br />
  89. 89. 30<br />Searching by domains<br /><ul><li>gov.*
  90. 90. Returns only results from countries which use the .gov.* domain</li></ul>New search strategy building options<br />
  91. 91. 31<br />Searching by domains<br /><ul><li>GenericTop-level Domains – Link
  92. 92. Country code Top-level Domains - Link</li></ul>New search strategy building options<br />
  93. 93. 32<br />GovScan: Search all local government websites<br /><br /> <br /><ul><li>GovScansearches more than 5,000 city, town, county, and state government</li></ul> websites within all 50 United States<br /><ul><li>GovScan searches thousands of local government websites to bring you</li></ul>targeted, precision results.<br />Specialized search engines<br />
  94. 94. 33<br /> Google News <br />
  95. 95. 34<br />Google News Archive Search<br /><br /><ul><li>A collection of hundreds of newspapers, scanned and digitized.</li></ul> <br />Google News<br />
  96. 96. 35<br />Google News - “Follow News” Button<br /><br /><ul><li> Google News has quietly added a new button that allows you to easily bookmark</li></ul> frequent searches and create custom sections within your personalized Google<br /> News home page<br />Google News<br />
  97. 97. 36<br />Google News - “Follow News” Button<br /><br />Bookmarking Your Searches<br />Clicking on that link will bring back search results for that topic, making it an easy way to keep track of your favorite topics.<br />Google News<br />
  98. 98. 37<br />Personalized Google News<br /><ul><li> Google News had been redesigned  with new personalization features that let users tell Google which subjects and sources they would like to see more or less often.
  99. 99. If you’re logged in -- you may also find stories based on articles you’ve clicked on before based on your news related web history.
  100. 100. Google found in testing that more users clicked on more stories when they added this automatic personalization, sending more traffic to publishers.</li></ul>Google News<br />
  101. 101. 38<br />Google News: Turning off Personalization<br /><ul><li> Click on the “Standard U.S. Edition” link at the bottom of Google News. This will not </li></ul> delete any of your News settings or Web History. It will switch you to an impersonalized <br /> version of Google News for the duration of your current session.<br /> (To switch back, click on “Personalized U.S. Edition”.)<br /><ul><li> Delete your web history. (Google News may take some time to update.)
  102. 102. Log out of your Google Account.</li></ul>Google News<br />
  103. 103. 39<br />Newsy<br /><br /><ul><li> A multi-source online video news service that monitors, analyzes and presents the </li></ul> world's news coverage<br /><ul><li> Human editors summarize the news
  104. 104. Links to original sources
  105. 105. Example</li></ul>Google News<br />
  106. 106. 40<br />Statistical information <br />
  107. 107. 41<br />Google Internet Stats<br /><br /><ul><li> Google Internet Stats aims to be a repository for data points, organized by broad</li></ul> categories, market sectors and verticals. <br /><ul><li> Data come from various sources, but mostly trade groups and market research </li></ul> firms cited in third party publications.<br />Statistical Information<br />
  108. 108. 42<br />Google Internet Stats<br /><br />Statistical Information<br />
  109. 109. 43<br />Google Public Data Explorer<br />Data Visualization<br /><ul><li>27 Datasets including more than 300 data metrics.
  110. 110. Upload your own dataset with Google’s Dataset Publishing Language (DSPL), </li></ul> <br />Statistical Information<br />
  111. 111. 44<br />Think Insights with Google<br /><br />a website where Google will publish their data-supported insights about digital marketing<br />trends. <br />From papers to case studies to videos, Think Insights represents the ongoing work Google<br />is doing to better understand how people use the web, and how marketers are adapting to<br />this changing terrain.<br /> <br />Statistical Information<br />
  112. 112. 45<br />Worldmeter<br /><br />This is a great little site. You can see figures for the current world population, births <br />this year, births today, death this year, yesterday, and net population growth for <br />today, government and economics, society and media, the environment, food,<br />water, energy, and health. <br /> <br />Statistical Information<br />
  113. 113. 46<br />Worldometer<br /><br /><ul><li>Worldometers is part of the Real Time Statistics Project, which is managed by an international team of developers, researchers, and volunteers with the goal of making world statistics available in a thought-provoking and time relevant format to a wide audience around the world.
  114. 114. Sources are carefully selected to include only data published by the most reputable organizations and statistical offices in the world.</li></ul> <br />Statistical Information<br />
  115. 115. 47<br />OFFSTATS – Official Statistics on the Web<br /><br /> <br /><ul><li> The OFFSTATS database provides access to free statistics from official sources on the </li></ul> web. <br /><ul><li> Web links are arranged by country, region or subject.
  116. 116. The database can be searched by a single category, or a combination of categories.
  117. 117. All of the content of the database is held in the public domain and is available through the</li></ul> Internet.<br />Statistical Information<br />
  118. 118. 48<br />IHME – Institute for Health Metrics and Evaluation<br /><br />The Institute for Health Metrics and Evaluation (IHME) at the University of Washington has created a user-friendly, searchable data catalog for global health, public health, and demographic data. <br /> <br />Statistical Information<br />
  119. 119. 49<br />IHME – Institute for Health Metrics and Evaluation<br /><br />The Global Health Data Exchange (GHDx) offers a search engine and intuitive user interface to make finding data easy. The GHDx contains useful data sources, data providers, and the information needed to easily create citations – some of which are difficult to locate or scattered among different resources.<br />Statistical Information<br />
  120. 120. 50<br />Personalization vs. Privacy <br />
  121. 121. 51<br />Google History<br /><br /> Google automatically tracks your searches and what you click on:<br /><ul><li> Results are “personalized” based on your searches and page views
  122. 122. You do not have to be logged in to a Google account
  123. 123. Stored in a cookie on your computer - machine and browser specific</li></ul>Personalization vs. Privacy<br />
  124. 124. 52<br />Google History<br /><br /><ul><li> View and search across WebPages you've visited in the past, including Google searches.
  125. 125. Find trends in your web activity, such as your most visited sites and top searches.
  126. 126. Get more personalized search results based on what you've searched for and which sites</li></ul> you've visited.<br /><ul><li> See personalized predictions in Autocomplete based on what you've searched for and</li></ul> which sites you've visited.<br /><ul><li> Filter search results by pages you've visited before using the Search options panel.</li></ul>Personalization vs. Privacy<br />
  127. 127. 53<br />Google Personalization<br /><br /><ul><li> Signed-in personalization: When you're signed in, Google personalizes your search experience based on your Web History.
  128. 128. If you don't want to receive personalized results while you're signed in, you can turn off Web History and remove it from your Google Account.
  129. 129. You can also view and remove individual items from your Web History.</li></ul>Personalization vs. Privacy<br />
  130. 130. 54<br />Google Personalization<br /><br /><ul><li> Signed-out personalization: When you're not signed in, Google customizes your search experience based on past search information linked to your browser, using a cookie.
  131. 131. Google stores up to 180 days of signed-out search activity linked to your browser's cookie, including queries and results you click. </li></ul>Personalization vs. Privacy<br />
  132. 132. 55<br />Google Personalized Search<br /><br />Personalization vs. Privacy<br />
  133. 133. 56<br />Google Personalized Search<br /><br />Personalization vs. Privacy<br />
  134. 134. 57<br />Google: Turning off Personalization<br /><br />Since personalized search treats signed-in and signed-out users differently, the instructions for turning off search history personalization are a little different in each case.<br />Personalization vs. Privacy<br />
  135. 135. 58<br />Google: Turning off Personalization<br /><br />To disable history-based search customizations while signed in, you'll need to remove Web History from your Google Account. You can also choose to remove individual items. Note that removing this service deletes all your old searches from Web History.<br />Personalization vs. Privacy<br />
  136. 136. 59<br />Google: Turning off Personalization - Deleting Web History <br /><br />While signed in to your Google Account:<br /><ul><li> Click the gear icon at the top of the page.
  137. 137. Select Account settings from the drop-down menu.
  138. 138. On your account management page, click Edit next to "My products."
  139. 139. Click Remove Web History permanently.</li></ul>Personalization vs. Privacy<br />
  140. 140. 60<br />Google: Turning off Personalization - Deleting Web History <br /><br />If you aren't signed in to a Google Account, your search experience will be customized based on past search information linked to a cookie on your browser. <br />To disable these types of customizations, follow these steps:<br /><ul><li> In the top right corner of the search results page, click the gear icon, then select </li></ul> Web History.<br /><ul><li> On the resulting page, click Disable customizations based on search activity</li></ul>Personalization vs. Privacy<br />
  141. 141. 61<br />Google Interest Based Advertising<br /><br />Many websites, such as news sites and blogs, join the Google Display Network, which enables Google to show ads on their sites. While Google often shows you ads based on the content of the page you are viewing, they also show some ads that you might find useful based on the types of websites you like to visit.<br />Your interests are associated with an advertising cookie that's stored in your browser. If you don't want Google to store your interests, you can opt out<br />Personalization vs. Privacy<br />
  142. 142. 62<br />Google Interest Based Advertising <br />Personalize your ads by editing your interest<br /><br /><br />Personalization vs. Privacy<br />
  143. 143. 63<br />Google Interest Based Advertising – Opt out<br /><br />Personalization vs. Privacy<br />
  144. 144. 64<br />Google Dashboard<br /><br />Google Dashboard offers a simple view into the data associated with your Google Account.<br /><ul><li> Designed to offer you transparency and control
  145. 145. Summarizes the data associated with each product you use when signed in to your account
  146. 146. Provides links to control your personal settings
  147. 147. Covers more than 20 products and services including Gmail, Calendar, Docs, Web History, </li></ul> Social Circle, Alerts and YouTube<br />Personalization vs. Privacy<br />
  148. 148. 65<br />Google Dashboard – Social Circle<br /><br /><ul><li> Google social search helps you find relevant public Web content from your social </li></ul> connections  (Primary & Secondary) when you are signed in to your Google Account.<br /><ul><li> If you are among someone's social connections, your public content may appear in their </li></ul> social search results.<br /><ul><li> You can improve social search results for yourself by connecting accounts from other </li></ul> services to your Google account. <br />Personalization vs. Privacy<br />
  149. 149. 66<br /><br /><br /> An ad-free Google search proxy which prevents the searcher's data being stored by Google<br /><ul><li> Search Google anonymously
  150. 150. Disables all search history
  151. 151. Masks IP address, blocks cookies and search history</li></ul>Personalization vs. Privacy<br />
  152. 152. 67<br />ixquick<br /><br /><ul><li> Meta Search engine
  153. 153. Does NOT record your IP address! </li></ul>Personalization vs. Privacy<br />
  154. 154. 68<br />Image Search <br />
  155. 155. 69<br />Sort by subject in Google Images<br /><br /><ul><li>When searching for images, sometimes it can be hard to come up with exactly the right words to describe what you have in mind.
  156. 156. Click on “Sort by subject” in the left-hand panel to see images organized into categories that will narrow down your search and help you find the exact image you want. 
  157. 157. Sorting by subject uses algorithms that identify relationships among images found on the web and presents those images in visual groups,.</li></ul> <br />What’s really new in image search<br />
  158. 158. 70<br />Sort by subject in Google Images<br /><br />What’s really new in image search<br />
  159. 159. 71<br />Google Images<br />File type Search<br /><ul><li>SVGs -- Scalable Vector Graphics – </li></ul> can be stretched to any size without<br /> the quality of the image suffering.<br /> Ideal suited for diagrams, maps, <br /> logos, flags and scientific diagrams.<br /> <br />What’s really new in image search<br />
  160. 160. 72<br />Google image slideshow: <br />View Google Image Search results as a slideshow<br /><br /><ul><li>Google Image Slideshow is a simple tool that shows Google Image search results as a slideshow.
  161. 161. To begin the slideshow all you have to do is type in your query and press the Enter key.</li></ul> <br />Image search<br />
  162. 162. 73<br />Icon Search Engine<br /><br /> <br /><ul><li> Search through 155,664 icons or browse 765 icon sets.
  163. 163. Clear, simple and easy to use.
  164. 164. Clicking on the link takes you to a full size version, with rights, ratings and download options. </li></ul>Image search<br />
  165. 165. 74<br />More tools<br />
  166. 166. 75<br />Google Body Browser<br /><br /><ul><li> Google Maps for the human body
  167. 167. Explore a body in 3D. 
  168. 168. The Google Body Browser is ONLY accessible using Google's Chrome Browser</li></ul> or if you're running the Firefox 4 beta. <br />More tools<br />
  169. 169. 76<br />Google Body Browser<br /><br />More tools<br />
  170. 170. 77<br />Human Body Explorer<br /><br />More tools<br />
  171. 171. 78<br />Visible Body: A Search Engine for the Human Body<br /><br />A new search tool developed by researchers at Microsoft indexes medical<br />images of the human body, rather than the Web. On CT scans, it automatically<br />finds organs and other structures, to help doctors navigate in and work with<br />3-D medical imagery.<br />Subscriptions fees:<br />Individual Use: $14.95/month or $119.95/year<br />Business Use: $29.95/month or $239.95/year<br />Student/Teacher Use: $17.95/one term (5 months) or $35.95/two terms (12 months)<br />Demo<br />More tools<br />
  172. 172. 79<br />Google Science Fair<br /><br /> <br /><ul><li> An online science competition open to all students aged 13 to 18 from around the world.
  173. 173. A partnership between Google and CERN, The LEGO Group, National Geographic and </li></ul> Scientific American.<br />More tools<br />
  174. 174. 80<br />Boutiques: A Visual Fashion Shopping Spree<br /><br /><ul><li> Visual shopping experience created by Google.
  175. 175. Browse for clothing, bags and accessories.
  176. 176. One of the most aesthetically pleasing shopping sites.
  177. 177. Create your own mini boutiques.
  178. 178. View similar items or go directly to the merchant to buy.</li></ul>More tools<br />
  179. 179. 81<br />Boutiques: A Visual Fashion Shopping Spree<br /><br />More tools<br />
  180. 180. 82<br />Google Art Project<br /><br />Explore museums from around the world, discover and view hundreds of artworks at incredible zoom levels, and even create and share your own collection of masterpieces to buy.<br />More tools<br />
  181. 181. 83<br />Art Finder<br /><br />Art Finder is a free and simple to use website that lets you share art and discover new art. After creating an account on the website you gain access to images of countless paintings from artists, galleries, museums and collections from around the world. The site features images, articles, and artist biographies.<br />More tools<br />
  182. 182. 84<br />European Virtual Muesume<br /><br />Virtual Museum is a website that lets you browse a number of European museums online, and explore the most remarkable items of European prehistoric culture and heritage. You may browse and view items by country, museum, time period BC and categories. Each item has it is own page with related historical & archeological information and can be viewed as a 3D image.<br />More tools<br />
  183. 183. Thank you!<br />