Successfully reported this slideshow.
Your SlideShare is downloading.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PACKING AN ARENA LESSONS LEARNED
PACKING AN ARENA EARLY DECISIONS
PACKING AN ARENA EARLY DECISIONS
PACKING AN ARENA EARLY DECISIONS
PACKING AN ARENA EXECUTION
PACKING AN ARENA EXECUTION
PACKING AN ARENA EXECUTION
PACKING AN ARENA EXECUTION
PACKING AN ARENA EXECUTION
PACKING AN ARENA BY THE NUMBERS Public Sentinels Premium Club Upgraded Premium Registrants 12,761 923 187 130 60 Assumed D...
CHECK YOUR ASSUMPTIONS. Nathanael Yellis PACKING AN ARENA
PACKING AN ARENA FINAL REMINDERS
PACKING AN ARENA BY THE NUMBERS
PACKING AN ARENA
PACKING AN ARENA LESSONS LEARNED ▸Make realistic assumptions ▸Stress test and plan for reality ▸Intensify marketing after ...
PACKING AN ARENA KEY SUCCESS FACTORS ▸Integrated marketing vendor ▸Internal promotion lead ▸Big splash to catch attention
PACKING AN ARENA LESSONS LEARNED
Packing An Arena: Lessons Learned from Marketing the 2015 Heritage Action Presidential Candidate Forum
Packing An Arena: Lessons Learned from Marketing the 2015 Heritage Action Presidential Candidate Forum
Packing An Arena: Lessons Learned from Marketing the 2015 Heritage Action Presidential Candidate Forum
Upcoming SlideShare
Loading in …5
×
Government & Nonprofit
Dec. 29, 2015
359 views

0

Share

Download to read offline

Packing An Arena: Lessons Learned from Marketing the 2015 Heritage Action Presidential Candidate Forum

Download to read offline

Government & Nonprofit
Dec. 29, 2015
359 views

I spent May through September of 2015 leading the team that marketing the Heritage Action Presidential Candidate Forum. The result was a huge moment for Heritage Action. Our integrated marketing pushed a ton of real people to spend upwards of six hours with us in a hockey rink. Credit to our patient and sharp marketing vendor, Stoneridge Group, a ton of brain-share from a ton of people for six months, and generous donors providing the funds to make it happen.

Recommended

Related Books

Free with a 30 day trial from Scribd

See all
The Second Amendment: A Biography Michael Waldman
(3.5/5)
Free
Ricochet: Confessions of a Gun Lobbyist Richard Feldman
(0/5)
Free
Control: Exposing the Truth About Guns Glenn Beck
(3.5/5)
Free
Armed America: The Remarkable Story of How and Why Guns Became as American as Apple Pie Clayton E. Cramer
(4.5/5)
Free
Natural Right and History Leo Strauss
(0/5)
Free
A Fighting Chance Elizabeth Warren
(3.5/5)
Free
White Rage: The Unspoken Truth of Our Racial Divide Carol Anderson
(3.5/5)
Free
Lyndon Johnson and the American Dream Doris Kearns Goodwin
(3.5/5)
Free
Dumpty: The Age of Trump in Verse John Lithgow
(3/5)
Free
The Threat: How the FBI Protects America in the Age of Terror and Trump Andrew G. McCabe
(3.5/5)
Free
Family of Secrets: The Bush Dynasty, America's Invisible Government, and the Hidden History of the Last Fifty Years Russ Baker
(4/5)
Free
Hiding in Plain Sight: The Invention of Donald Trump and the Erosion of America Sarah Kendzior
(0/5)
Free
Rage Bob Woodward
(3.5/5)
Free
This Fight Is Our Fight: The Battle to Save America's Middle Class Elizabeth Warren
(3.5/5)
Free
Fear: Trump in the White House Bob Woodward
(3.5/5)
Free
That Used to Be Us: How America Fell Behind in the World It Invented and How We Can Come Back Thomas L. Friedman
(4/5)
Free

Related Audiobooks

Free with a 30 day trial from Scribd

See all
Fire and Fury: Inside the Trump White House Michael Wolff
(4/5)
Free
Clinton Cash: The Untold Story of How and Why Foreign Governments and Businesses Helped Make Bill and Hillary Rich Peter Schweizer
(4/5)
Free
The Truth (with jokes) Al Franken
(4/5)
Free
The Family: The Secret Fundamentalism at the Heart of American Power Jeff Sharlet
(4/5)
Free
Anti-Intellectualism in American Life Richard Hofstadter
(4.5/5)
Free
Fear: Trump in the White House Bob Woodward
(4.5/5)
Free
Trumpocracy: The Corruption of the American Republic David Frum
(4/5)
Free
The Education of an Idealist: A Memoir Samantha Power
(4.5/5)
Free
Plan of Attack Bob Woodward
(4/5)
Free
The Limits of Power: The End of American Exceptionalism Andrew J. Bacevich
(4/5)
Free
Bush at War: Inside the Bush White House Bob Woodward
(3.5/5)
Free
Secret Empires: How the American Political Class Hides Corruption and Enriches Family and Friends Peter Schweizer
(4/5)
Free
Hegemony or Survival: America’s Quest for Global Dominance Noam Chomsky
(4.5/5)
Free
Settle for More Megyn Kelly
(4.5/5)
Free
The Creation of the American Republic, 1776-1787 Gordon S. Wood
(4.5/5)
Free
Last Call: The Rise and Fall of Prohibition Daniel Okrent
(4.5/5)
Free

  • Be the first to like this

Packing An Arena: Lessons Learned from Marketing the 2015 Heritage Action Presidential Candidate Forum

  1. 1. PACKING AN ARENA LESSONS LEARNED
  2. 2. PACKING AN ARENA EARLY DECISIONS
  3. 3. PACKING AN ARENA EARLY DECISIONS
  4. 4. PACKING AN ARENA EARLY DECISIONS
  5. 5. PACKING AN ARENA EXECUTION
  6. 6. PACKING AN ARENA EXECUTION
  7. 7. PACKING AN ARENA EXECUTION
  8. 8. PACKING AN ARENA EXECUTION
  9. 9. PACKING AN ARENA EXECUTION
  10. 10. PACKING AN ARENA BY THE NUMBERS Public Sentinels Premium Club Upgraded Premium Registrants 12,761 923 187 130 60 Assumed Dropoff Rate 30% 5% 5% 25% 25% Total attendees Attendees 8,933 877 178 98 45 10,130
  11. 11. CHECK YOUR ASSUMPTIONS. Nathanael Yellis PACKING AN ARENA
  12. 12. PACKING AN ARENA FINAL REMINDERS
  13. 13. PACKING AN ARENA BY THE NUMBERS
  14. 14. PACKING AN ARENA
  15. 15. PACKING AN ARENA LESSONS LEARNED ▸Make realistic assumptions ▸Stress test and plan for reality ▸Intensify marketing after registration
  16. 16. PACKING AN ARENA KEY SUCCESS FACTORS ▸Integrated marketing vendor ▸Internal promotion lead ▸Big splash to catch attention
  17. 17. PACKING AN ARENA LESSONS LEARNED

    Be the first to comment

    Login to see the comments

I spent May through September of 2015 leading the team that marketing the Heritage Action Presidential Candidate Forum. The result was a huge moment for Heritage Action. Our integrated marketing pushed a ton of real people to spend upwards of six hours with us in a hockey rink. Credit to our patient and sharp marketing vendor, Stoneridge Group, a ton of brain-share from a ton of people for six months, and generous donors providing the funds to make it happen.

Views

Total views

359

On Slideshare

0

From embeds

0

Number of embeds

25

Actions

Downloads

4

Shares

0

Comments

0

Likes

0

×