ABM presentation (Word version)

442 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
442
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ABM presentation (Word version)

  1. 1. A Proposed Mobile App for American Bungalow Magazine    By Andrew Cohen
  2. 2. For General Assembly UX11 Presented in class Feb. 13, 2014
  3. 3. Who Reads American Bungalow?  Average age: 49.5  54% female  89% attended or graduated college  Average income: $112,000  Mean income: $100,000  95% are homeowners
  4. 4.  64% contacted an ABM advertiser  47% bought from an ABM advertiser What Distinguishes ABM Readers? They are: Educated and affluent Homeowners, enthusiasts, and housing professionals
  5. 5. They include: Seekers of trophy homes And budget-minded young home buyers
  6. 6. What Distinguishes ABM Readers? They have: an eye for quality and style an appreciation for craft a sense of their homes’ historicsignificance They need: information about bungalows
  7. 7. access to relevant resources help with restoration work Who Is ABM’sAudience? Doug, 56, is an author and magazine editor whose specialty is architectural history, interior design, and gardening. He lives with his dog in a one-bedroom Manhattan apartment, but spends mostweekends at his house — a bungalow, of course — in Asbury Park. Doug has an income of $124,000 a year and is comfortable with technology. He uses a iMac desktop for work, but also owns a Macbook, a recent iPad, and an older iPhone, all of which he brings
  8. 8. with him when he travels for work.
  9. 9. Who Is ABM’s Audience? Sandra, 29,is Phoenixvideo editor for corporate clients. Sandra has an eye for classic design and yearns to someday live in a classic Arts and Crafts home. Whenever she can, she’ll detour through the Willo section of town to admire the 1920s homes there, and she often checks the real estate section for homes for sale there, which she’ll sometimes show her boyfriend over breakfast. Sandra has an income of $45,000 a year. She uses an HP desktop at work but has her own Macbook Air, an iPad 2,a Kindle, and the latest iPhone.
  10. 10. TheCommon Thread: Insights About ABM’s Readership  They are few in number, but maintain a strong bond to the architecture they love, and the community that shares their passion.  They are all esthetically minded, but economically and geographically diverse.  The world of American Bungalow—a quarterly— moves slowly, but sometimes readers want or need up-to-date, actionable information.
  11. 11. ABM’s Current Website American Bungalow Home Page Magazine Inside Past Issues Featured Articles Family Album New & Noteworthy Arts & Crafts Profiles David Rudd Where to Buy Writer's Guidelines Order Back Issues All About Bungalows Registry What Is a Bungalow? What Style Is My Bungalow? Blogs Forums Community Bungalows for Sale Classifieds Events Calendar Photo Albums Bungalow Neighborhoods Contact Contact Us Rates Guidelines Directory of Advertisers Quick Upload
  12. 12. Challenge: Make the best features of the ABM website available to users on the
  13. 13. go… and then go beyond that. A Mobile Presence for ABM
  14. 14. ABM App Map App Bungalows For Sale Readers' Homes Service Providers HOME Bungalow Guide What Is a Bungalow? Bungalow Neighborhoods What Style Is My Bungalow? HOME News & Events HOME About the Magazine On the Web Blog Contact Us HOME
  15. 15. A Mobile Presence for ABM Dynamic Content Legacy Content Website Content ABM App Map App Bungalows For Sale Readers' Homes Service Providers HOME Bungalow Guide What Is a Bungalow? Bungalow Neighborhoods What Style Is My Bungalow? HOME News & Events HOME About the Magazine On the Web Blog Contact Us HOME
  16. 16. Evolution of the Concept
  17. 17. Evolution of the Concept Evolution SIMPLIFY
  18. 18. of the Concept SIMPLIFY
  19. 19. Evolution of the Concept SIMPLIFY
  20. 20. Evolution of the Concept
  21. 21. What Does It Do? Offers mobile users information on nearby homes and resources  Shows houses for sale in the vicinity  Highlights local attractions  Connects to ABM’s main website
  22. 22. American Bungalow Home Page Magazine Inside Past Issues Featured Articles Family Album New & Noteworthy Arts & Crafts Profiles David Rudd Where to Buy Writer's Guidelines Order Back Issues All About Bungalows Registry What Is a Bungalow? What Style Is My Bungalow? Blogs Forums Community Bungalows for Sale Classifieds Events Calendar Photo Albums Bungalow Neighborhoods Contact Contact Us Rates Guidelines Directory of Advertisers Quick Upload ABM App Map App Bungalows For Sale Readers' Homes Service Providers HOME Bungalow Guide What Is a Bungalow? Bungalow Neighborhoods What Style Is My Bungalow? HOME News & Events HOME About the Magazine On the Web Blog Contact Us HOME MobileWeb Consolidation = Improved Mobile Functionality
  23. 23. How Does It Help? BUNGALOW GUIDE: A mobile information resource ported directly from the ABM website  What Is a Bungalow?  What Style is My Bungalow?  Bungalow Neighborhoods  Bungalow Photo Albums
  24. 24. Best New Feature: The Bungalow Google Maps plus MLS.com = up-to-the-minute information on historic homes for sale in any area. Also displays map of ABM readers’ homesand providers of bungalow goods and services.
  25. 25. Map A flexible resource for exploring the world of bungalows, no matter when or where. Will show all single- familyresidencesunde r 1,500 square feetbuilt between 1890 and 1925 in any given area, along with asking price
  26. 26. Bungalow Map (Dynamic) Bungalow Guide (Text) =
  27. 27. User Flows: How It All Fits Together
  28. 28. Same data: 3 differen t ways to display and explore…
  29. 29. and find: goods and properties service s
  30. 30. All thanks to:
  31. 31. And they all lived happily ever after. The end

×