Balanced    Scorecard            54120804101     3005106)
The Banlanced Scorecard (BSC
» Balanced Scorecard          ………         Balanced     Scorecard     BSC                                    Strategic    I...
»             BSC        BSC           Professor Robert Kaplan    Dr.David Norton
»               BSC    Perspectives)
»                BSC    •                   Financial Perspective )    •                  Customer Perspective )    •     ...
»       Balanced Scorecard        •        •        •        •        •
» BSC       BSC   Kaplan    Norton                      perspectives)       •              Financial Perspective )       •...
» BSC         •                              Internal    Process Perspective )                 Process         •    Learni...
»            Objectives)        •        •
•    •
Measures        Key    Performance Indicators : KPI )        •        •
•    •
Target )    •    •    •    •
Initiatives )                    Initiatives )                                    Initiatives )                           ...
Baseline Data )

Cause and    Effect)   BSC
» BSC
» BSC
»    BSC               BSC                     BSC                     BSC   .        BSC
»   BSC              BSC

»   Balanced Scorecard
»
BSC

BSC
»
Balanced Scorecard
-    -    -
-
-    -    -
                
            
BSC   ISO                
BSC        ISO                



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The balanced scorecard (bsc)

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การนำไปใช้ และแนวคิดรวมถึงข้อดีและอุปสรรคของ BSC

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The balanced scorecard (bsc)

  1. 1. Balanced Scorecard 54120804101 3005106)
  2. 2. The Banlanced Scorecard (BSC
  3. 3. » Balanced Scorecard ……… Balanced Scorecard BSC Strategic Implementation)
  4. 4. » BSC BSC Professor Robert Kaplan Dr.David Norton
  5. 5. » BSC Perspectives)
  6. 6. » BSC • Financial Perspective ) • Customer Perspective ) • Internal Process Perspective ) • Learning and Growth Perspective ) Balanced Scorecard BSC BSC
  7. 7. » Balanced Scorecard • • • • •
  8. 8. » BSC BSC Kaplan Norton perspectives) • Financial Perspective ) • Customer Perspective )
  9. 9. » BSC • Internal Process Perspective ) Process • Learning and Growth Perspective ) Input )
  10. 10. » Objectives) • •
  11. 11. • •
  12. 12. Measures Key Performance Indicators : KPI ) • •
  13. 13. • •
  14. 14. Target ) • • • •
  15. 15. Initiatives ) Initiatives ) Initiatives ) BSC
  16. 16. Baseline Data )
  17. 17. 
  18. 18. Cause and Effect) BSC
  19. 19. » BSC
  20. 20. » BSC
  21. 21. » BSC BSC BSC BSC . BSC
  22. 22. » BSC BSC
  23. 23. 
  24. 24. » Balanced Scorecard
  25. 25. »
  26. 26. BSC
  27. 27. 
  28. 28. BSC
  29. 29. »
  30. 30. Balanced Scorecard
  31. 31. - - -
  32. 32. -
  33. 33. - - -
  34. 34.     
  35. 35.    
  36. 36. BSC ISO    
  37. 37. BSC ISO    
  38. 38. 
  39. 39. 
  40. 40. 

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