SEO FORWORDPRESSThe fundamentals of Optimising your WordPress website
SEO for WORDPRESS - Overview Keywords WordPress Out of the Box WordPress Configuration Settings Search Friendly Themes SEO related Plugins Pages & Posts SEO Fundamentals
Keywords are CRITICAL !!! Step #1 – KEYWORD ANALYSIS DON’T Just Guess !!! Create a List (and keep it handy) Review at least annually Where to use Keywords? Domain Name Tags Site Structure Headings (H1, H2, H3….) Categories Page Titles Captions Post Titles Image names Image Alt Tags
WORDPRESS SEO benefits “Out of the Box” – WP is Pretty Good Search Engine Friendly Crawlability Ease of Use --> Dynamic Content User Generated Content But it can be improved….
WORDPRESS SEO - Themes Genesis (StudioPress) Thesis Woo Themes …and more… A Decent Theme with SEO Plugins is OK too Watch for clashes with SEO Plugins
WORDPRESS SEO - Plugins Over 900 WP Plugins for “SEO” Fundamental SEO Plugins All In One SEO Pack Google XML Sitemaps Google Analytics for WordPress Suggested Extra Plugins SexyBookmarks (by Shareaholic) SEO Smart Links WPTouch
WORDPRESS SEO – Plugins All In One SEO Pack Automatically optimises your WordPress site for search engines by generating meta tags and helping you optimize web page titles. Default settings are usually OK, but can be customised
WORDPRESS SEO – Plugins Google XML Sitemaps Auto generates a special XML sitemap file which help search engines to index your site Needs to be “kicked off” the first time Default settings are OK, but can be customised
WORDPRESS SEO – Plugins Google Analytics for WordPress Makes it easy to add Google Analytics into your site Lots of configurable (advanced) options. Default settings are OK, but can be customised
WORDPRESS SEO – Plugins SexyBookmarks - sophisticated and highly configurable All In One Social media plugin SEO Smart Links - automatically generates internal links for defined keywords and phrases WPTouch- quick and easy way to define a Mobile friendly version of your site
WORDPRESS SEO Website Content “Content is King” Take Advantage of being “In Control” Quality, Unique & Keyword Rich Site Structure Keyword Based Structure Pages Keyword Rich Titles Keyword Rich Headings Relevant Images, Captions, Alt text Linkability – Would YOU Link to it ??
WORDPRESS SEO Blogging Content Blog Categories Posts Topical Content Keyword Rich Titles Headings (H1, H2, ….) Tags User Generated Content Local Content / Case Studies
SEO Fundamentals Content Unique Keyword Rich “Useful” Linkable Links Natural, Relevant Quality vs Quantity Do it for your Users – NOT for Search Engines