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inTago - Mobile interactive marketing


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inTago is a mobie application and an online-platform for attaching any multimedia content to any barcodes. inTago - digital life of real objects.

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inTago - Mobile interactive marketing

  1. 1. inTago -Innovative Application for Mobile Interactive Marketing and Advertising<br />
  2. 2. Features<br />Free Bar Code Reader mobile application for Android and iPhoneoperational systems with extended functionality:<br /> Allows attachment of any multimedia content to the existing bar code<br />Customer can leave an instant feedback and see other customers’ feedback<br />Allows creation of interactive scenarios for new customer experience<br />
  3. 3. QR vs bar codes<br />We don’t do QR. QR codes are great, but require additional labels.<br />We can use existing product bar codes to attach any multimedia content and scenarios. <br />
  4. 4. Using for customer<br />
  5. 5. Market applications (1)<br />Attachment of extra/more detailed information to the products<br />e.g. cheese producer can attach recipes that can be made using its' products;<br />manufacturing process video;<br />funny advertisement;<br />greetings from the company’s CEO.<br />
  6. 6. Market applications (2)<br />Virtual Feedback forms<br />consumers can writeinstant comments, compliments and feedbacks, without leaving the shop by attaching their text or photo to the bar code;<br />special bar codes can be generated for using in the cafes, clinics, supermarkets and so on as a stickers (“Do you like or dislike our service? Write about it, just scan this barcode”);<br />interactive feedback service for museums, exhibition and galleries.<br />
  7. 7. Market applications (3)<br />Price comparison (campaign for discounters)<br />e.g. for book discounter - “Don’t pay more! Scan any book in any shop and find out our price”. Button “Call and order right know” can also be attached in the application.<br />Personal messages<br />Personal (or pseudo personal) message can be attached to a parcel.<br />
  8. 8. Market applications (4)<br />Games<br />“Scan our secret product and get 30% discount” – consumer has to find, take, see and scan all product of particular brand to find a “secret product”;<br />“Write the best compliment for our juice and get…” – all users could see other customers compliments at the moment of purchase;<br />“Find 10 special products in our store in 7 minutes”.<br />
  9. 9. Market applications (5)<br />Games<br /> Take into consideration that such competitions provide a several functions of advertisement at once:<br /><ul><li>It instantly informs customers about your product;
  10. 10. Provide incentives to customers to engage in action, taking into account simple fact that in the most cases customer has to HOLD the product in order to scan it;
  11. 11. It reminds customers and reinforce them to generate the desired behavior the advertiser wants from them- very effective in the long run.</li></li></ul><li>Additional features<br />Wide range of additional interactive things<br />SMS auto-creation;<br />“Call right know” buttons with different numbers in accordance to a barcode, sequence of barcodes scanned before, time and others; <br />Attaching audioand visual effects.<br />
  12. 12. Trendy technology<br />“Barcode scanning, which not long ago was a niche application, should now be top-of-mind for all retailers. According to Compete's findings, barcode scanning apps have been used by 28 percent of smartphone owners” (link)<br />10 Disruptive Trends That Will Shape Our World in 2011 (link): “2. QR Codes Everywhere: Thanks to smartphones and mobile innovation, QR codes have landed at the beaches and are storming the marketing hills. Expect a torrent of innovation, with QR codes linking to everything from instant promotions to just-in-time "how to" videos.” – we can do it without QR!<br />
  13. 13. Who we are?<br />Innovative team from Saint-Petersburg<br />Supported by Business incubator Ingria (in Forbes TOP-5 incubators over Russia)<br />Winner of the Russia's biggest IT start-up contest ''Web Ready'' in 2010<br />
  14. 14. New interactive marketing tool<br />1. Providing new customer experience<br />2. No need to print QR. All QR features and much more in existing bar codes<br />3. Huge variety of uses<br /><br /><br />Twitter: @intagoapp<br />