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Create a great customer experience with inRiver PIM

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CREATE A WOLD-CLASS CUSTOMER EXPERIENCE WITH CONSISTENT PRODUCT CONTENT

Published in: Retail
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Create a great customer experience with inRiver PIM

  1. 1. | 1Copyright inRiver 2015-06-16 CREATE A WORLD-CLASS CUSTOMER EXPERIENCE WITH CONSISTENT PRODUCT CONTENT
  2. 2. | 2Copyright inRiver 2015-06-16 The challenge today is customers researching and purchasing products though several touch points Call Center Social Mobile Branch/Store Company Website Web Print
  3. 3. | 3Copyright inRiver 2015-06-16 The marketing and sales channels are often managed in silos.
  4. 4. | 4Copyright inRiver 2015-06-16 Leading to an “e-mail, stairway and corridor running” workflow, or as we call it, content spaghetti. Content spaghetti drives costs, leads to long time-to-market and creates a lack of consistency across channels.
  5. 5. | 5Copyright inRiver 2015-06-16 Inconsistent information leads to confused customers and loss of sales.
  6. 6. | 6Copyright inRiver 2015-06-16 WHY A GREAT PRODUCT EXPERIENCE?  Seismic shift in consumer/customer behaviour  Growing abundance of options in all channels  Limited time to navigate and find the right product  Product information is critical to the pre-purchase process  Product content quality is closely related to conversion rate  More is more – you cant have to much product content
  7. 7. | 7Copyright inRiver 2015-06-16 We often tend to investigate the abandoned cart when looking at how to increase our conversion rates, but the loss of sales happens long before the customer even reaches the cart. 1 2 3 SEARCH EVALUATE BUY - SEO - Site navigation - On site search - Based on product content - Facts/specs - USP’s - Rich media - Ratings / reviews - Up-sell - Cross-sell - Based on product content - Check-out - Payment
  8. 8. | 8Copyright inRiver 2015-06-16 Field Value Item number 12345-22 Item name SHOE FTB 13 Price 1399.00 In stock 188 pcs Shelf no in warehouse 12A No. per pallet 122 Pallet weight 166 kg Suppl. Itno 3476-3 VS. PIM bridges the information gap between the data needed for the transactions and logistics in the SCM process and the information that is needed in the market channels.
  9. 9. | 9Copyright inRiver 2015-06-16 Mobile Point-of-sale Advertising Print Web E-commerce Marketplaces Ext. data PLMERP Category Management Product Marketing Media Management SUPPLY E N R I C H PLAN & RELEASE P U B L I S H inRiver PIM radically facilitates the creation, maintenance, and distribution of perfect product information, helping you achieve complete consistency in all your customer touch points, in multiple languages.
  10. 10. | 10Copyright inRiver 2015-06-16 Consistent information and quality content in all sales and marketing channels leads to A WORLD-CLASS CUSTOMER EXPERIENCE.
  11. 11. | 11Copyright inRiver 2015-06-16 www.inriver.com

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