We often see that companies create one project for every channel. This creates a lot of work. The work matrix becomes complex as you add more channels and even languages.
Not having full control over your product information makes it difficult to keep consistency in all channels and full control over your entire product range.
The Product Information that you typically would get from an ERP-system is usually not in a format which you would use to sell products. It is very crude and descriptive but not in a commercial sense. The data taken from a ERP, PLM, or other system forms the skeleton on which you build you inRiver data model (base structure). After that you can start the enrichment process, adding selling texts, images, videos, documents, or anything else which will create that unique story which will help sell that product.
The solution is inRiver PIM, a central hub for all your product and marketing information. A solution which enables you and your organization to apply once and use everywhere.
Supply phase – (bottom) – data is extracted from external systems (ERP, PLM, ext. Data) to form the skelethon of the inRiver Marketing Model. Enrich phase – (left) – product information is being enriched by several people througout the process. You can work with assortments, looks, campaigns, etc. The possibilities are endless. Release phase – (right) - in the end inRiver provides full control over the pubishing to all your channels. Information can be changed in one place and then published in all channels.
Arbeta centralt från EN plats och kanalisera ut informationen till alla mottagande system. Olika kanaler vill ha olika information och det hanteras också i PIM genom att skapa kanalfilter. Du hittar all din information enkelt Du riskerar inte att budskapet varierar mellan kanaler Jobbar du tex med web och publicerar produkter och information eller I inDesign behöver du aldrig tänka på om informationen stämmer eller ej.
2. När du sedan vill skala upp din business med fler marknader/språk eller öka sortiment, mediaresurser eller brands så kan du göra det utan att addera mer resurser.
Create a great customer experience with inRiver PIM
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CREATE A WORLD-CLASS CUSTOMER EXPERIENCE
WITH CONSISTENT PRODUCT CONTENT
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The challenge today is customers researching and
purchasing products though several touch points
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The marketing and sales channels
are often managed in silos.
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Leading to an “e-mail, stairway and corridor running”
workflow, or as we call it, content spaghetti.
Content spaghetti drives costs, leads to long time-to-market
and creates a lack of consistency across channels.
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Inconsistent information leads to confused
customers and loss of sales.
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WHY A GREAT PRODUCT EXPERIENCE?
Seismic shift in consumer/customer behaviour
Growing abundance of options in all channels
Limited time to navigate and find the right product
Product information is critical to the pre-purchase process
Product content quality is closely related to conversion rate
More is more – you cant have to much product content
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We often tend to investigate the abandoned cart when looking at
how to increase our conversion rates, but the loss of sales happens
long before the customer even reaches the cart.
- Site navigation
- On site search
- Based on product content
- Rich media
- Ratings / reviews
- Based on product content
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Item number 12345-22
Item name SHOE FTB 13
In stock 188 pcs
Shelf no in
No. per pallet 122
Pallet weight 166 kg
Suppl. Itno 3476-3
PIM bridges the information gap between the data needed for
the transactions and logistics in the SCM process and the
information that is needed in the market channels.
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PLAN & RELEASE
inRiver PIM radically facilitates the creation, maintenance, and distribution
of perfect product information, helping you achieve complete consistency in
all your customer touch points, in multiple languages.
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Consistent information and quality content in all
sales and marketing channels leads to
A WORLD-CLASS CUSTOMER EXPERIENCE.