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Processes For The Development Of A Content Managed


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Processes For The Development Of A Content Managed

  1. 1. Presented by Bill Daring, CEO KMP Interactive Marketing & Technology [email_address] +44 161 429 1492 Processes for the development of a content managed website
  2. 7. What is a website today?
  3. 8. … .the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity. “ ” Jeffrey Zeldman
  4. 10. Separation of content from presentation
  5. 11. Web content should be constant Presentation / Design Presentation / Design Delivery Platform Delivery Platform Presentation / Design Delivery Platform Content
  6. 12. Beyond the website
  7. 13. Brand is not just visual Tone Persona Phraseology Brand guidelines for content authors
  8. 14. Web content should be portable Web Content Portable Data
  9. 15. Processes to build today’s content managed website
  10. 18. Client Engagement
  11. 19. Client pitch
  12. 21. Concept 1 - A fun place for families with kids Concept 3 - Destination Chester Zoo Concept 2 - The largest Zoo in the UK
  13. 24. Sitecore CMS advantages <ul><li>.Net platform natively integrates with most business systems </li></ul><ul><li>Separation of content from presentation allows easy addition of new output formats </li></ul><ul><li>Well proven. 15,000 sites worldwide </li></ul><ul><li>User permission management allows additional authors to be added and managed </li></ul><ul><li>Workflow system allows overall control of content by site manager </li></ul><ul><li>Item versioning to track changes and roll-back if required </li></ul><ul><li>Future proofing </li></ul><ul><ul><li>additional language support </li></ul></ul><ul><ul><li>additional output formats </li></ul></ul><ul><ul><li>Site-wide updates </li></ul></ul><ul><li>Third-party tools and services integration </li></ul>
  14. 25. Concept 1 - A fun place for families with kids
  15. 26. Discovery, design and scoping
  16. 27. Discovery <ul><li>Chester Zoo is a charity </li></ul><ul><li>Stakeholder inclusion and agreement (Commercial, Marketing, Zoological, Technical , and Conservation) </li></ul><ul><li>Assess all stakeholder needs and requirements </li></ul><ul><li>Documented these in a brief (different from the pitch brief!) </li></ul>
  17. 28. Design
  18. 29. Site map
  19. 30. Wireframes
  21. 33. Assets development
  22. 34. Social Network Marketing application
  23. 35. Technical Scope
  24. 36. Project Initiation Document <ul><li>Agreed designs, templates and layouts </li></ul><ul><li>Content rules </li></ul><ul><li>Functionality and applications specification </li></ul><ul><li>Technical scope </li></ul><ul><li>Project plan </li></ul><ul><li>Build and on going support costs </li></ul><ul><li>Contractual terms and conditions </li></ul>
  25. 37. Site build
  26. 44. Testing
  27. 46. Content Entry
  28. 47. Content Entry <ul><li>Handover to client </li></ul><ul><li>CMS Training </li></ul><ul><li>Onus on the client to provide appropriate content </li></ul><ul><li>Workload is often under estimated </li></ul><ul><li>Getting used to the software needs support </li></ul><ul><li>Re-evaluating the needs of the website </li></ul><ul><li>Content entry rules </li></ul>
  29. 49. LAYOUT CHANGE Fold
  30. 50. Site clean up
  31. 57. Summary, site clean up <ul><li>Brand integrity </li></ul><ul><li>Usability /User Journey review </li></ul><ul><li>Layouts and navigation </li></ul><ul><li>Content archiving </li></ul><ul><li>Copy - context, tone of voice, personality </li></ul><ul><li>Call to action/propositions </li></ul>
  32. 58. SEO
  33. 59. Web analytics
  34. 60. Summary
  35. 62. A Design Evolves <ul><li>Responding to the feedback from users and colleagues </li></ul><ul><li>User journey refinement </li></ul><ul><li>Try to use dynamic content on homepage </li></ul><ul><li>Use web analytics to decide on content prominence </li></ul><ul><li>Test and learn </li></ul><ul><li>Formal usability studies </li></ul>
  36. 64. Estimated vs Actual costs
  37. 65. Conclusions <ul><li>A Content Managed website separates the content from the design and architecture; </li></ul><ul><ul><li>Easy to update content entry </li></ul></ul><ul><ul><li>Fast application of new designs </li></ul></ul><ul><ul><li>Wider content distribution </li></ul></ul><ul><li>Integrate your content with social networks for improved SEO and reach </li></ul><ul><li>Your site will be constantly changing. Buy a CMS that can change with your needs </li></ul>
  38. 66. Thank you for listening [email_address]