1. Ask Me
Anything About
SEO!
By Eugene “SEO King” Macarius,
Shared IT Services
What is SEO?

2. Eugene “SEO King” Macarius
Thank You!!
Think Like A Search Engine Spider !!
1. Certified SEO Practitioner as well as an avid Social Media Enthusiast, with a strong passion
for Information Technology and All Things Digital.
2. He has the deep passion and is ever ready to coach his peers in the Digital Marketing
space, also founded the Internet Marketing Secrets invite-only group; thereby earning his
nickname SEO King in the Digital Marketing world.
3. Eugene is currently an independent Principle SEO, Social Media & Internet Footprint
Expert as well as an Internet Marketing Coach & Mentor and has well over 15 years of
website and digital marketing experience under his belt.
4. Former Director of Digital Marketing, Retail Banking
Standard Chartered Bank
• Eugene was instrumental in the planning, co-ordination and execution of
2 key marketing campaign roll out for Christmas 2018 Promotions and Bonus$aver
Relaunch.
2

3. Eugene “SEO King” Macarius
Thank You!!
Think Like A Search Engine Spider !!
5. Former Manager, Communications (Digital Media)
Roman Catholic Archdiocese of Singapore
Archbishop’s Communications Office
• Eugene planned and re-designed the database structure and backend for the
Catholic Online Directory as well as project managed the development of the
Catholic.SG Mobile App with external vendor for Singapore Catholics.
• He also developed and streamlined submission workflow systems for the
Archdiocese and provided assistance to 32 Catholic Churches in Singapore in
terms of advice and training to build their individual Digital capability.
• Eugene also ran simple Facebook Ads campaign to increase the reach of Facebook
page video content as well as Google search campaign ads to help Catholic end
user locate information better when they search in Google.
• Catholic Life Editor – Editor in Chief & Community Manager
Managed a team of volunteer editors from the parish (individual churches) and
collaborate with them on content planning and distribution for Catholic Life
Singapore Facebook Page.
My Digital NameCard
Connect me now at
www.ImSeoKing.com

4. What is SEO?
01 What is SEO? *
02
03
04
05
Why is it easier to do SEO in Vietnam when compared to Singapore? *
Search Engine Wars. Why Rank High in Search Engines? *
Personalisation of Search & SEO A Case Study
What Can Businesses Do? : Google My Business, Youtube, Google Image Search, Measure
www.IMSeoKing.com
Ask Me Anything 4

5. The Online Street Sign
Thank You!!
Think Like A Search Engine Spider !!
1. What is an Internet Footprint?
2. An Internet Footprint acts as an online Street Sign for the search
engine spider which each have a program known as a “crawler” or a
“bot”.
3. Driving Vs Hansel & Gretel.
4. A spider is a program that visits Web site and reads their pages as
well as Directory Sites and Social Media that points to the web site in
order to create entries for a Search Engine Index (like table of
contents of a book).
www.IMSeoKing.com
Building an Internet
Footprint that Lasts
Why Bother?
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6. Engaging Your Customer
Why is it important & How can you Engage Your Customers?
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7. Thank You!!
Think Like A Search Engine Spider !!
1. Who is My Customer?
2. How to Communicate to my Customer?
3. What to Communicate?
www.IMSeoKing.com
How to Engage with the Customer?
Building an Internet
Footprint that Lasts
7

8. What is SEO?
01 What is SEO? *
02
03
04
05
Why is it easier to do SEO in Vietnam when compared to Singapore? *
Search Engine Wars. Why Rank High in Search Engines? *
Personalisation of Search & SEO A Case Study *
What Can Businesses Do? : Google My Business, YouTube, Google Image Search, Measure *
www.IMSeoKing.com
Ask Me Anything 4

9. Measure, Measure, Measure
How you know what you Doing is
Effective? Do you want to learn this?
Hotjar Tells you how your
Customers behave!!
Google Analytics is a web analytics service
offered by Google that tracks and reports website
traffic, currently as a platform inside
the Google Marketing Platform brand. ...
Google Analytics became the most widely used
web analytics service on the web.Launched:
November 14, 2005; 13 years ago
Analytics help you see any Blindspots !!
See how visitors are really using your website,
collect user feedback and turn more visitors
into customers with Website Heatmaps &
Behaviour Analytics Tools.

10. FREE ONLINE MARKETING COMMUNITY
MY FREE GIFT TO ALL
The learning continues at:
IMSecrets.IMSeoKing.com
Thank You!!
Ask Me Anything About SEO