Leeds 2.0

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Leeds 2.0

  1. 1. leeds 2.0 rebooting the city’s web & tech scene {2007-2010} Monday, 8 March 2010
  2. 2. hello :) emerging technologies think-tank: UK+NZ+US previously scouting silicon valley & boston/MIT orange design+ o’reilly etel 2006+2007 eComm 2008, 2009 & eComm europe rebuilding leeds’ tech culture after the crash Monday, 8 March 2010
  3. 3. opencoffee june 2007; emailed everyone we knew with a time & place (*bux, albion st!) who’s interesting & what’re they working on? openness & diversity = surfaces serendipity entrepreneurs + investors + designers + developers + geeks + bloggers alcohol vs. caffeine? morning vs evening? eventbrite, twitter, facebook, blogs 34 editions, around 1000 attendees... Monday, 8 March 2010
  4. 4. bring together opencoffee, geekup leeds’ first unconference attendees create the programme free. open. participatory. democratic weekend of talks, games, parties, food, entertainment 120-150 attendees; 30-40 sessions Monday, 8 March 2010
  5. 5. Monday, 8 March 2010
  6. 6. barcamp leeds costs necessitated sponsors... apple, adobe, sun, rockstar, yahoo!, microsoft, orange gift bags, prizes, live links executed in just 28 days! ticketing tells you a lot about human psychology... Monday, 8 March 2010
  7. 7. random, opportunistic... 8 events, 2 weeks showing off leeds’ contributions to web culture fred wilson (twitter, 4square) scheduled against beijing’08! 2 core events; 6 fringe events Monday, 8 March 2010
  8. 8. needed to address low female turnout somewhat controversial... men allowed as ‘dates’ only :) great food, chic locations (the loft, city inn, living room) showcase 2x exceptional women 6 editions; 12 speakers, driving up attendance elsewhere Monday, 8 March 2010
  9. 9. january 2009, an afterthought... most popular! 5 minutes, 20 slides, 15 secs/slide 18 speakers in 3 hours 6 weeks submissions & review professional a/v recording, live stream global ignite week (50 cities, 10’000) Monday, 8 March 2010
  10. 10. may 2009, month-long 12 events; 3x ‘tentpole’ events... innovation north showcase formal conference: carsonified’s future of web apps crossover into arts, “digital britain” debate, photography international attention... Monday, 8 March 2010
  11. 11. TEDxLeeds highly curated, edited 3x speakers: tech, entertainment & design 4x TED talk screenings set in newly opened rose bowl (bleugh!) part of 5 city tour Monday, 8 March 2010
  12. 12. modelled on south-by-southwest partnering with live at leeds, thought bubble inaugural 2-day conference live studio audience recording of apps & hats Monday, 8 March 2010
  13. 13. what i’ve learned... form advisory boards to get the best content & insight use off-the-shelf or free tools to market, ticket & manage... eventbrite, eventwax, expectnation, wordpress, facebook, twitter, uStream, openconferenceware free, open & unmoderated formats are fun, but unpredictable... ...paid, curated & edited events are less exciting, but quality can be higher small companies can be bigger sponsors than corporates leeds has terrible conference venues & fussy caterers! Monday, 8 March 2010
  14. 14. thank you :) email imran@ali.name twitter @imran web www.imranali.name Monday, 8 March 2010

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