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Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-
93% of B2B Marketers use content marketing.
It’s much easier to communicate with a new audience
by creating and giving away quality content, rather
than just asking them to buy your product.
Great content builds trust over time and keeps
prospects close to you.
Trust comes before the sale.
Without trust, consumers won’t buy from you. We
shop at Amazon because we trust that our items will
be delivered promptly and that the product is as
Google Keyword Planner - Topic research tool
Answer The Public - Topic research
Reddit - Research industry content via community
Quora - Questions per industry
Buzzsumo - Find high performing content
Online communities, industry publications, authors, competitors!!!
Visual.ly - Outsource content and get quotes
GIMP - Free photoshop software
Easely - Free infographic tool
Animoto - Quick and easy video editing
Content creation tools
Buzzstream or Google Sheets - Relationship management tool
ResponseSource - Connect with publications/journalists
HARO - Connect with publications/journalists
Ahrefs/Majestic SEO/Open Site Explorer - Find which publications link to your competitors
Search Engine Queries - https://www.optimizesmart.com/10000-search-engine-queries-
Content marketing allows you to have more one objective
Deciding on content objectives/roles is critical for ROI