Concreteness

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Concreteness

  1. 1.  It means that message should be specific instead of general. Misunderstanding of words creates problems for both parties (sender and receiver). when you talk to your client always use facts and figures instead of generic or irrelevant information.
  2. 2. The following guidelines should help you compose Concrete,Convincing messages:♦ use specific facts and figures♦ choose image building words♦ avoid uncertainity
  3. 3. Eg : GeneralHe is very intelligent student of class and stood first in the class.ConcreteAli’s GPA in B.Sc Electrical Engineering 2k3-f session was 3.95/4.0, he stood first in his class.Always write on a very solid ground. It should definitely create good image as well.

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