How IMPACT Does Website redesign

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In these slides, we give you a general look at the science behind a Website Redesign. You'll learn the difference between a marketed website vs. a brochureware, what constitues a great, lead generating homepage, and whether or not you should redesign your website.

Watch the full webinar here to get a more in-depth look!
http://www.youtube.com/watch?v=xzZK67Wr1CU

For even more on IMPACT's website redesign, be sure download our awesome Website Redesign 101 eBook at http://www.impactbnd.com/web101!

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How IMPACT Does Website redesign

  1. 1. HOW IMPACT DOES  WEBSITE REDESIGN
  2. 2. TOM DISCIPIO Follow me on twitter @TomDiScipioTom  DiScipio  is  the  Director  of  Project  Marke5ng  and  Partner  at  IMPACT.  He  oversees  and  manages  a  team  dedicated  to  comple5ng  any  and  all  website  design/redesign,  branding,  video,  and  social  media  projects.   FUN FACT: Tom  used  to  collect   all  styles  of  empty  Altoid  5ns  for   several  years.      
  3. 3. WEBSITE REDESIGN 101 EBOOK! In this eBook, you’ll learn: ü  Reasons  for  Redesign   ü  Website  Asset  Checklist   ü  Content  Development   ü  Most  Important  Factors  in   Website  Design     Download Here è IMPACTBND.COM/WEB101
  4. 4. AGENDA1 The “3 Second” Homepage Test2 Marketed vs. Brochureware Website3 How IMPACT Builds Websites4 Managing A Website With a CMS5 Critical Website Metrics6 Tons-O-Fun 301’s7 Should YOU Redesign Your Website
  5. 5. THE “3 SECOND”HOMEPAGE TEST 1
  6. 6. THE “3 SECOND” HOMEPAGE TEST
  7. 7. THE “3 SECOND” HOMEPAGE TEST•  Can a visitor understand what you do?
  8. 8. THE “3 SECOND” HOMEPAGE TEST•  Can a visitor understand what you do?•  Does it give the right first impression?
  9. 9. THE “3 SECOND” HOMEPAGE TEST•  Can a visitor understand what you do?•  Does it give the right first impression?•  Does it have the right feel?
  10. 10. THE “3 SECOND” HOMEPAGE TEST FAIL
  11. 11. MARKETED VS.BROCHUREWAREWEBSITE 2
  12. 12. MARKETED VS BROCHUREWARE WEBSITE
  13. 13. MARKETED VS BROCHUREWARE WEBSITE Clear Company Message  
  14. 14. MARKETED VS BROCHUREWARE WEBSITE Company Video or Slideshow  
  15. 15. MARKETED VS BROCHUREWARE WEBSITE Clear Call-To-Actions  
  16. 16. MARKETED VS BROCHUREWARE WEBSITE Case Studies  
  17. 17. MARKETED VS BROCHUREWARE WEBSITE•  Simple and clear company message•  Company Introduction Video or Slideshow•  Call-to-Actions•  Case Studies or Testimonials
  18. 18. MARKETED VS BROCHUREWARE WEBSITE•  Simple and clear company message•  Company Introduction Video or Slideshow•  Call-to-Actions•  Case Studies or Testimonials GENERATE LEADS!  
  19. 19. MARKETED VS BROCHUREWARE WEBSITE•  Landing pages with forms to collect vital prospect data•  Calls-to-Action in the sidebar•  Links to your social media channels•  A way to measure important website metrics
  20. 20. HOW IMPACTBUILDS WEBSITES 3
  21. 21. HOW IMPACT BUILDS WEBSITES IMPACTBND.COM/WEB-REDESIGN
  22. 22. HOW IMPACT BUILDS WEBSITES
  23. 23. HOW IMPACT BUILDS WEBSITES•  Much better product at a much lower cost
  24. 24. HOW IMPACT BUILDS WEBSITES•  Much better product at a much lower cost•  Allocate funds to marketing strategies and campaigns
  25. 25. HOW IMPACT BUILDS WEBSITES•  Much better product at a much lower cost•  Allocate funds to marketing strategies and campaigns•  Quicker turnaround
  26. 26. HOW IMPACT BUILDS WEBSITES•  Much better product at a much lower cost•  Allocate funds to marketing strategies and campaigns•  Quicker turnaround•  Come built in with amazing features
  27. 27. HOW IMPACT BUILDS WEBSITES•  Mobile friendly / Responsiveness•  Lead generating sliders•  Cross browser compatability•  Easily Customizable•  Easily updatable via CMS
  28. 28. MANAGING AWEBSITE WITHA CMS 4
  29. 29. MANAGING A WEBSITE WITH A CMS
  30. 30. MANAGING A WEBSITE WITH A CMS•  Plug & Play functionality•  Built on a blogging platform•  Ease of use•  Update from anywhere•  1000’s of template options
  31. 31. MANAGING A WEBSITE WITH A CMS
  32. 32. MANAGING A WEBSITE WITH A CMS•  Site Hosting •  Lead Management &•  Blogging Platform Intelligence•  Blogging Analytics •  Keyword Analysis•  Social Media Analytics •  Email Manager w/ Lead•  Landing Page Builder Nuturing•  CTA Builder & A/B Tester •  And More!
  33. 33. CRITICAL WEBSITEMETRICS 5
  34. 34. CRITICAL WEBSITE METRICS
  35. 35. CRITICAL WEBSITE METRICS•  Website Visitors
  36. 36. CRITICAL WEBSITE METRICS•  Website Visitors•  Leads
  37. 37. CRITICAL WEBSITE METRICS•  Website Visitors•  Leads•  Customers
  38. 38. CRITICAL WEBSITE METRICS•  Website Visitors•  Leads•  Customers•  Visitor to Lead Conversion Rate
  39. 39. CRITICAL WEBSITE METRICS•  Website Visitors•  Leads•  Customers•  Visitor to Lead Conversion Rate•  Visitor to Customer Conversion Rate
  40. 40. TONS-O-FUN301’S 6
  41. 41. TONS-O-FUN 301’S
  42. 42. TONS-O-FUN 301’S•  Keep web search traffic happy
  43. 43. TONS-O-FUN 301’S•  Keep web search traffic happy
  44. 44. TONS-O-FUN 301’Smywebsite.com/about_my_company.html
  45. 45. TONS-O-FUN 301’Smywebsite.com/about_my_company.html mywebsite.com/about-companyxyz
  46. 46. TONS-O-FUN 301’Smywebsite.com/about_my_company.html mywebsite.com/about-companyxyz
  47. 47. TONS-O-FUN 301’Smywebsite.com/about_my_company.html mywebsite.com/about-companyxyz
  48. 48. SHOULD YOUREDESIGN YOURWEBSITE? 6
  49. 49. SHOULD YOU REDESIGN YOUR WEBSITE
  50. 50. SHOULD YOU REDESIGN YOUR WEBSITEYOU SHOULD NOT REDESIGN, IF: •  You have a new corporate look and feel… •  It’s been 12 months since the last redesign •  The CEO wants to do it
  51. 51. SHOULD YOU REDESIGN YOUR WEBSITEYOU SHOULD REDESIGN, IF: •  You want to be found by more prospects •  You want to drastically improve your brand •  You want to convert more prospects into leads and eventually sales
  52. 52. SHOULD YOU REDESIGN YOUR WEBSITEYOU SHOULD REDESIGN, IF: •  You want to be found by more prospects •  You want to drastically improve your brand •  You want to convert more prospects into leads and eventually sales
  53. 53. WEBSITE REDESIGN 101 EBOOK! In this eBook, you’ll learn: ü  Reasons  for  Redesign   ü  Website  Asset  Checklist   ü  Content  Development   ü  Most  Important  Factors  in   Website  Design     Download Here è IMPACTBND.COM/WEB101

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