How to Measure the Real Success of Content Marketing - BrightonSEO 2015
Most marketers look at Buzz signals like Facebook Shares, Tweets or Google+ every time they measure the success of a content marketing campaign.
But there’s more to content marketing success than that. Buzz doesn’t say much about user engagement. To measure the long-term effects of content, marketers need to look at different metrics. We call that “Impact.” It includes downloads, backlinks, and comments.
Long term effect
Hard/Expensive to fake
Dangerous to fake
There are two different dimensions
you need to look at when measuring
the success of your content marketing:
BUZZ and IMPACT
Viral cat content
Awesome content shared
by powerful influencers
Possibly good content
but lacking distribution
Useful and engaging
content but lacking
L O W H I G H
You only understand the value of a
piece of content by looking at the
BUZZ and IMPACT all together.
Do you think that this 8 year old
presentation engaged users?
YES! It’s a very successful slidedeck
Even if it has only 800 tweets in 8 years, it was
downloaded 11.000 times and had 27.000 backlinks.
How did I find this presentation and
Do you want to measure the
success of your content?
You can do all that and much more with this new tool for: