social   is a                technology                mediummedia           aesthetics
social   is a   conversationmedia
evolution of communication                             commmunication in                             close networks
evolution of communication                             centralised                             communication
evolution of communication  phone hacking              early internet  50s - 80s                  70s - 90s
evolution of communication                             Usernets                             BBSs (Bulletin Board Systems) ...
BRB LOL :)
evolution of communication                             live journal : 1999                             friendster :2002   ...
social media landscape                         What were these new activities ?new                      publishing        ...
social media landscape
social media landscape                         What was the new                         content ?                         ...
social media landscapefor the                  i follow my interestsindividual               i follow other individualsby ...
social media landscapemediumwith ahumanface
social media landscape                         What are you doing ?                         What are your thoughts?Your Di...
social media landscapeWhat are you doing ?                          content sharingWhat are your thoughts?                ...
social media landscape                          content                         on the web                         individ...
social media for organisationsHow can business and organisationuse this platform ?
social media marketing  individual                  social media touchpoints  news and announcements                      ...
social media marketingThe social media layer can becomethe living breathingdigital persona orextension of the brand
social media marketing social media marketing implementation is building “social authority”. it is not just what you prese...
social media marketing              How ? What ? and Where ?
social media marketingAssess your user’s social activitiesDecide what you want to accomplishIs this for listening ? talkin...
social media marketingListenParticipateShare some stuffonline activity shapes the brandMake it relevant for your type of a...
social media marketing                         Where ?
social media marketing
social media marketing
case study : fuzzco
case study : fuzzco blog                  +                  +   What are you working on?                                 ...
case study : fuzzco   blog
case study : fuzzco
case study : fuzzco                      It asks participants                      to make the very                      w...
Relationships are the newcurrency in Social Media.In a social world,engagement is a privilege.- Friendship, trust andloyal...
Social Media / Case Studies for design studios
Social Media / Case Studies for design studios
Upcoming SlideShare
Loading in …5
×

Social Media / Case Studies for design studios

399 views

Published on

An introduction to social media for the initiated to look deeper into the history,context,nature of content and ways in which to figure out the right channels for the intent. Custom made for design studios.
____________

material sourced from different sources will be added soon.

_____
may not be self explanotory, notes will be added.

Published in: Design, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
399
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media / Case Studies for design studios

  1. 1. social is a technology mediummedia aesthetics
  2. 2. social is a conversationmedia
  3. 3. evolution of communication commmunication in close networks
  4. 4. evolution of communication centralised communication
  5. 5. evolution of communication phone hacking early internet 50s - 80s 70s - 90s
  6. 6. evolution of communication Usernets BBSs (Bulletin Board Systems) online services IRC, ICQ
  7. 7. BRB LOL :)
  8. 8. evolution of communication live journal : 1999 friendster :2002 myspace : 2003 linkedin :2003
  9. 9. social media landscape What were these new activities ?new publishing networkingtechnology sharingnew discussing commercepossibilities location games
  10. 10. social media landscape
  11. 11. social media landscape What was the new content ? viral videos video blogs flash mobs What was the new language ? internet memes personal realities community slangs user ids
  12. 12. social media landscapefor the i follow my interestsindividual i follow other individualsby the I find people and organisations i can alignindividuals myself to.
  13. 13. social media landscapemediumwith ahumanface
  14. 14. social media landscape What are you doing ? What are your thoughts?Your Digitalpersonality What do you like ? Where have you been ? What have you made ?
  15. 15. social media landscapeWhat are you doing ? content sharingWhat are your thoughts? flickr, youtube blogging twitter, bloggerWhat do you like ? bookmarking delicious, digg, pintrest interest basedWhat have you made ? linkedin, behance, networkingWho are your friends? issu , foursquare check insWhere have you been ?
  16. 16. social media landscape content on the web individuals bookmarkers user
  17. 17. social media for organisationsHow can business and organisationuse this platform ?
  18. 18. social media marketing individual social media touchpoints news and announcements organisation product personality / brand
  19. 19. social media marketingThe social media layer can becomethe living breathingdigital persona orextension of the brand
  20. 20. social media marketing social media marketing implementation is building “social authority”. it is not just what you present it is how present the content.
  21. 21. social media marketing How ? What ? and Where ?
  22. 22. social media marketingAssess your user’s social activitiesDecide what you want to accomplishIs this for listening ? talking ? collaborating ?creating interest ?What should change ?Which is the best tool/technolgy ?
  23. 23. social media marketingListenParticipateShare some stuffonline activity shapes the brandMake it relevant for your type of audiencereveal your identityRelinquish controlInform Enable inspire influence
  24. 24. social media marketing Where ?
  25. 25. social media marketing
  26. 26. social media marketing
  27. 27. case study : fuzzco
  28. 28. case study : fuzzco blog + + What are you working on? Dribbble is show and tell for creatives. + online competitions
  29. 29. case study : fuzzco blog
  30. 30. case study : fuzzco
  31. 31. case study : fuzzco It asks participants to make the very worst logo they can. over 1400 designers worldwide were exercised of demons of the worst design this world has ever seen.
  32. 32. Relationships are the newcurrency in Social Media.In a social world,engagement is a privilege.- Friendship, trust andloyalty are the rewards.In Social Media, we earnthe relationships, and thereputation, we deserve.

×