How to recruit and keep volunteers for your community project

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By Richard Millington (Feverbee)
Colloquium Itinera Nova. Tools, people & history (City Archives Leuven)
April 25th, 2013

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How to recruit and keep volunteers for your community project

  1. 1. How to recruit and keep volunteersfor your community projectRichard MillingtonFeverBee Limitedrichard@feverbee.com
  2. 2. Our Biggest Mistakes
  3. 3. Common Mistakes• Asking people to volunteer• Tangibly rewarding volunteers• Lack of recognition• Demanding too much• Not simplifying the tasks• Failing to build a community amongst volunteers
  4. 4. What motivates volunteers?
  5. 5. Power & Influence
  6. 6. Recognition
  7. 7. Feel part of something
  8. 8. Desire to help
  9. 9. What can volunteers do?• Create content• Moderate activities of others (quality assurance)• Interviews• Recruitment and promotion• Partnerships• Platform maintenance
  10. 10. Craft a community role
  11. 11. • A name (one which doesn’t suggest cheap labor)• A functional role (checking forums, sustaining activity,fresh content etc..)• Power elements (admin privileges, unique access levels)• Fame/recognition elements (creating content, opinioncolumns, public gratitude, trophies etc..)A volunteer role might include:
  12. 12. Different methods torecruit volunteers
  13. 13. Be Proactive
  14. 14. Start with one volunteer
  15. 15. Target specific people
  16. 16. Solicit Applications
  17. 17. Embrace thecommitment principle
  18. 18. One small step
  19. 19. Take a pledge
  20. 20. How to retainpassionate volunteers
  21. 21. Showcase successand achievements
  22. 22. Track Progress(even tiny steps)
  23. 23. Give increasing levels ofresponsibility/power
  24. 24. Gamification• Collecting things (badges/symbols/power)• Points• Leaderboards (elements of competition)• Levels (increasing skill / increasing difficulty)• Feedback mechanisms
  25. 25. Build a strong senseof community
  26. 26. EmotionalconnectionFulfilmentof needsInfluenceMembershipSense of community
  27. 27. Membership
  28. 28. Influence
  29. 29. Satisfying Needs
  30. 30. Emotional connection
  31. 31. http://en.wikipedia.org/wiki/Talk:Star_Trek_Into_Darkness
  32. 32. Questions?

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