2013 state of mobile recruiting by Ed newman imomentous

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The State of Mobile Recruiting 2013 By Ed Newman iMomentous.

As mobile recruiting has come a long way in the last few years, the market has become quite crowded. During this session, Ed Newman, industry veteran and vice president of Strategy for iMomentous, will provide an overview of the evolution of the current solutions market and highlight the key trends and best practices.

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2013 state of mobile recruiting by Ed newman imomentous

  1. 1. @iMomentous Ed Newman VP Strategy, iMomentous @newmaed The  State  of  Mobile  Recrui2ng  2013  
  2. 2. @iMomentous Have You Seen All the Stats? 2.5  Billion   6.8  Billion   h-p://www.internetworldstats.com/stats.htm   h-p://mobithinking.com/mobile-­‐marke>ng-­‐tools/latest-­‐mobile-­‐stats/  
  3. 3. @iMomentous What is Mobile Recruiting? 1994  Electronic  Recrui>ng   2010  Social  Recrui>ng   1999  Internet  Recrui>ng   What’s  Different  This  Time?  
  4. 4. @iMomentous The  Mobile    Opportunity   The  Mobile     Interface  Problem  
  5. 5. @iMomentous The  Mobile    Opportunity   The  Mobile     Interface  Problem  
  6. 6. @iMomentous Q4‘10 Q1‘11 Q2‘11 Q3‘11 Q4‘11 Q1‘12 Q2‘12 Q3‘12 Q4‘12 Q1’13 Traffic Applies 11% 2.5mil Over 2.5 million jobseekers & 300k applications Conversion rates higher than desktop... and any other recruiting outlet
  7. 7. 9/29/13   7  @iMomentous THE  MARKET  
  8. 8. @iMomentous Fragmentation
  9. 9. @iMomentous
  10. 10. @iMomentous Four Main Segments Mobile   Web   Mobile   Sourcing   Mobile   Apply   Na>ve   Apps  
  11. 11. @iMomentous Mobile Optimization is More than Fitting the Screen Size
  12. 12. @iMomentous
  13. 13. @iMomentous Mobile  is  not  a  microsite  –  It’s  a  parallel  universe  
  14. 14. @iMomentous Mobile Friendly Apply Mobile Friendly Apply
  15. 15. @iMomentous •  QR Codes •  SMS Text –  Short Code –  SMS Broadcasts –  Alerts –  Workflow •  Ad networks •  Landing pages Mobile Sourcing Campaigns
  16. 16. @iMomentous Native Apps
  17. 17. @iMomentous MOBILE  WEB   •  No  downloads   •  Any  device  browser   •  Online  only   •  Front  line  interface   •  General  public   experience   NATIVE   •  Stored  locally   •  Device  specific   •  Offline  capable   •  Push  no>fica>on   •  Chat   •  More  personal   experience   What’s the Difference? It’s not a question of either or. You should do both.
  18. 18. @iMomentous Mobile Talent Strategy Framework Optimize All content and email links Connect Drive traffic & repeat visits Integrate Technology infrastructure Engage Native app for all talent
  19. 19. 9/29/13   19  @iMomentous CORPORATE  MOBILE  READINESS  
  20. 20. @iMomentous •  Analysis of Fortune 500 readiness for Mobile •  Tested every 6 months since July 2012 •  v3 Report will be published in next 2 weeks Corporate Mobile Readiness Report
  21. 21. @iMomentous •  We visited all Fortune 500 web sites on a smart phone •  Evaluated 7 specific criteria –  Mobile Corporate site –  Careers Link –  Mobile Career Site –  Mobile Apply –  Re-direct –  Other content •  We also searched App stores for any Native Apps Methodology
  22. 22. @iMomentous Scoring Value Description -1 Non optimized corporate site No careers link on a mobile optimized corporate site Non optimized career section No mobile apply process * No redirect * No content other than job list * 0 No downloadable native apps Non-applicable criteria (i.e. if web site is non-optimized) +1 Native apps on iTunes Mobile optimized corporate site Careers link on optimized corporate site Mobile optimized career section Mobile optimized apply process Proper redirect from any link to the optimized career site Access to career related content other than job list Top 8 Companies Company CMRi AT&T 7 Dow Chemical 7 General Motors 7 Macy's 7 McDonalds 7 Wal-Mart 7 Casey's Gen Stores 6 Tyson Foods 6
  23. 23. @iMomentous Ratings CMRi  Score   Ra2ng   JUL  2012   JAN  2013   JUL  2013   5-­‐7   Front  Runner   1   6   21   3-­‐4   Early  Stage   11   24   28   0-­‐2   Treading  Water   139   126   145   -­‐1   Toe  in  the  Water   142   124   124   -­‐3/-­‐2   Off  the  Radar   207   220   182  
  24. 24. @iMomentous Trend Line
  25. 25. @iMomentous Trend Line CRITERIA JUL 2012 JAN 2013 Native Apps 255 262 Corporate Sites 141 167 Careers Link 23 39 52% 33% 8% Mobile Career Site 65 167 33% Mobile Apply 11 16 3% Redirect n/a 52 10% Other Content n/a 76 15% 51% 28% 5% 13% 2% n/a n/a # # %% JUL 2013 290 200 71 180 26 65 99 # 58% 40% 14% 36% 5% 13% 20% %
  26. 26. @iMomentous 200 71 41 9 Still a Big Disconnect Mobile  Corporate  Sites   Have  Link  to  Careers   Lead  to  Non-­‐Mobile  Sites   #Fail  to  connect  to  the  mobile  career   site  they  already  have!    
  27. 27. 9/29/13   27  @iMomentous WHAT’S  NEXT  
  28. 28. @iMomentous Applied for sales jobs last week I want to know benefits I am looking for Marketing Job I have 7 connections in the company Searched for Project Manager job
  29. 29. @iMomentous Thank You Ed  Newman   VP  Strategy   @newmaed   610-­‐842-­‐0841   ed.newman@imomentous.com  

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