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Orbana presentation


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Orbana presentation

  1. 1. Orbana’s business objectives<br />Increase online sales <br />To have Orbana in more relevant outlets like gyms and retailers <br />To have a more structured and relevant website<br />For more consumers to understand the benefit of Orbanaand raise awareness<br />
  2. 2. Orbana’s Business Challenges<br />Explaining the concept of the Orbana product<br />Explaining the benefits over other energy drinks<br />No advertising budget<br />Low on resources to tell the story and sample and sell the product<br />Price is currently an issue while the market understands why Orbana is a premium product.<br />
  3. 3. v<br />We set up a Netvibes account to monitor who is talking about Orbana, where it is being spoken about and what exactly was being said. We also set up a Nutrition and Training tab to monitor discussion around those particular topics. <br />
  4. 4. We create a blog aimed at Athletes and Triathletes – their target market <br />
  5. 5. We researched and collected relevant content that would be interesting and engaging to the target audience <br />
  6. 6. Around the blog we created other social media outputs such as twitter. By doing this we were able to follow athletes and triathletes and engage in conversations with them<br />
  7. 7. We found 3 influential bloggers with a host of followers that now write on a weekly basis for us providing excellent content and sharing it with their followers on Twitter. This in turn creates conversations focused on the blog. <br />