Lopez NMDL Final Deck

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Lopez NMDL Final Deck

  1. 1. Lush Cosmetics Digital Media Strategy By: Isabel Lopez
  2. 2. Company Background §  Proud of handmade, natural products §  Can name every ingredient in the products §  Free from animal testing §  Known as a "Green" company §  Well known for the "Bath Bombs”
  3. 3. Target Audience §  Middle-age women §  Environmentally friendly §  Interested in buying natural cosmetics and spa products
  4. 4. Campaign §  What are the small things that allow you to relax? §  Goal: generate more traffic to the company website & social media profiles in order to create buzz that increases Internet sales
  5. 5. The Big Idea: Relax §  We live in a stressful world that is built around getting ahead §  People don’t allow themselves to relax often unless they are on vacation §  LUSH will promote relaxing at home
  6. 6. Tools & Tactics §  Get people to take pictures or talk about the small things that help them to relax at the end of the day whether it be a bath, a lit fireplace, reading a book, etc. via Facebook, Twitter and Instagram.
  7. 7. Tools & Tactics §  Pinterest will pair up with Bloggers for a contest that asks “Which LUSH products is your favorite to help you unwind?” §  Keywords would be used with Google AdWords.
  8. 8. Key Performance Indicators §  Google Analytics §  Google AdWords §  Lush Company sales
  9. 9. The Budget $200,000 for 4 Month Campaign §  Promoted blog posts: $24,000 §  Labor: $168,000 §  Google AdWords: $1,536 §  Total Price: $193,536
  10. 10. Summary §  Target social media site that consumers use §  Relax §  Facebook, Twitter and Instagram campaign §  Blog and Pinterest contest §  Google AdWords §  Generate Internet Sales

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