Why we 'like'

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Exploring the motivations behinds sharing and liking content in social media. Read the blog post here: http://eatsleepsocial.com/2013/11/why-we-like/

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  • We like to think we’re all individualsThe music we listen to, the clothes we wear, even how we speak – they’re all reflections of who we areImage credit: http://www.flickr.com/photos/philips_newscenter/9563320206/sizes/h/in/photostream/
  • But we all wear masksThere are things we like, and then there are things that we want to be seen to like
  • We have two senses of self, a private and public ‘me’Image credit: http://www.tomhussey.com/
  • We want to belong to a social group Eg type of music we listen to, the clothes we wear
  • And even those who have a strong sense of self, that sense of self comes from our surroundingsImage credit: http://www.flickr.com/photos/lordkhan/181561342/
  • But we also want to be significant within that group
  • Liking and sharing things online is a way to both these things – to show that you like the same things as other people, and to add value to that group by bringing new things for them to like as well.Image credit: 20th Century
  • By liking and sharing are you making a statement – I LIKE THIS and I think you will too. You are bringing something of worth to the group, and we can break that down into four basic things that groups can benefit from.
  • Entertainment
  • Utility
  • Monetary
  • Information
  • Liking and sharing make us look good
  • Ultimately, we ‘like’ because we want to be liked
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