A keynote on a recent MBA event at TiasNimbas Business School. It's about the internet as a conversation network. People can be victim of conversations, fueling conversations, be part of conversations or be ignored by conversations. The presentation is a warm plead for passionate geekness

1. About geeks and being ungoogleable Personal Branding in the Reputation Economy Tom De Bruyne – managing director

2. The web is a conversation medium

3. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation

4. Victim of the conversation A little fairytale about a drunk minister

7. Nathalie Lubbe Bakker writes article

8. Belgian Newspaper picks up the story via a few blogposts that pointed at this story

10. De Crem warns against this dangerous blogosphere trend

11. Blogosphere and Twitter.com conversations explode

12. Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable

14. De Crem apologiges in public

16. Fueling the conversation A (very) little fairytale about a popstar

18. Participating in the conversation A fairytale about 4 geeks

19. BART DE WAELE – AN ENTREPRENEURIAL GEEK

20. SHARING

21. NETWORK EFFECTS NR 1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUTATION FOR NETLASH IMPRESSIVE NUMBER OF TOUCHPOINTS MASSIVE GOOGLE JUICE …

23. MAXIME VERHAGEN– A POLITICAL GEEK

26. ROBERT SCOBLE – A CORPORATE GEEK

27. DAVID ARMANO– A FREELANCE GEEK

29. LINKBAIT MASTER

30. KEVIN WERBACH – BUSINESS SCHOOL GEEK

33. IGNORING / IGNORED BY THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO

34. <GEEN FOTO GEVONDEN> ERIC BRAND– CEO SKYNET

36. THE MORAL OF THESE FAIRYTALES

37. The internet is a conversation ecosystem in which “stuff that matters” floats around

38. Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think

39. From “knowledge is power” to “ sharing knowledge is power ”

40. In a hyper transparent world, you are what you contributed … and Google filters it for everyone

41. In a hyper transparent world, you are what others tell about you, … and Google filters it for everyone

42. Being remarkable = being worth talking about . That’s the marketing challenge for the networked generation

43. It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space

44. PERSONAL BRANDING IS A KEY ASSET FOR AN MBA,… OR ISN’T IT?