Mehran Mozaffari

Sydney, Australia, NSW Australia

Interaction / UX Design Lead at Tabcorp Digital

Design

I'm a designer with over 20 years experience in visual communications, interaction design, user experience, prototyping, branding, information architecture, customer research and user testing. Qualitative and quantitative user experience research and needs analysis (ethnography, contextual analysis); UI design: information architecture. Experience "storytelling" in ways that make the users come alive for those making decisions on their behalf.   Running design thinking and collaborative sketching workshops to lead the team in creating innovative product solutions, which effortlessly balance the user needs, business requirements and technical feasibility. Experience using statistics to ...