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Why Marketers Should Think Like Movie Producers

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Why Marketers Should Think Like Movie Producers

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Why Marketers Should Think Like Movie Producers

  1. 1. Why Marketers Should Think Like Movie Producers
  2. 2. Stories are the heart of our work.
  3. 3. How do we become better storytellers?
  4. 4. Three Act Structure
  5. 5. Build better characters
  6. 6. Know your medium
  7. 7. How can we better understand the business of storytelling?
  8. 8. What do audiences want? • Access • Information • Entertainment
  9. 9. Think Episodic. Plan your campaign, not your video.
  10. 10. Episodic: A story told over a period of time.
  11. 11. Why is episodic effective? 1. More time with your audience 2. Create an event around it 3. Respond to the conversation
  12. 12. Basil Shadid Senior Video Producer basil@rationalagency.com

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