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The Story of People & their Technology

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The Story of People & their Technology

Published in: Marketing
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The Story of People & their Technology

  1. 1. @daz_mc
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  12. 12. New creative story techniques ` • TV formats • TV spots • online videointeractivity 13@daz_mc
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  15. 15. COGNITIVE NEUROSCIENCE Cognitive Science draws on many fields (as psychology, artificial intelligence, linguistics, and philosophy) in developing theories about human perception, thinking, and learning Neuroscience deals with the anatomy, physiology, biochemistry, or molecular biology of nerves and nervous tissue and especially with their relation to behavior and learning @daz_mc
  16. 16. “Maverick” - German Schnauzer, 12 years @daz_mc
  17. 17. Central Executive Working storage Verbal Rehearsal Visuospatial sketchpad Sensory Buffers Sensory Input Bottom-up attentional capture Top-down voluntary attention Vision Hearing Touch Long Term Memory Stored memories, knowledge and skills Action Planning Response Output Learning and Retrieval Working Memory Perceptual Memory Autobiographical Memory Linguistic & Semantic Visual knowledge Declarative knowledge Habits & motor skills Ref: Fundamentals of Cognitive Neuroscience A Beginner's Guide Bernard J. Baars Nicole M. Gage 2013 @daz_mc
  18. 18. Central Executive Action Planning Response Output Sensory Buffers Sensory Input Top-down voluntary attentionVision Hearing Touch Long Term Memory Stored memories, knowledge and skills Working Memory Perceptual Memory Episodic /Event memories Autobiographical Memory Semantic / Fact memories Linguistic & Semantic Implicit memories Visual knowledge Primed biases & goals Declarative knowledge Habits & motor skills Explicit Learning and Retrieval Implicit Learning and Retrieval Source: Baars. Conscious Event Bottom-up attentional capture Ref: Fundamentals of Cognitive Neuroscience A Beginner's Guide Bernard J. Baars Nicole M. Gage 2013 @daz_mc
  19. 19. “Human beings are extraordinarily accurate when we test for recognition of episodic memories, even when subjects have no deliberate intention to memorize it. The high accuracy of episodic memory as tested by recognition measures suggests that our brains have very large storage capacity for the things we pay attention to.” Ref: Fundamentals of Cognitive Neuroscience A Beginner's Guide Bernard J. Baars Nicole M. Gage 2013 @daz_mc
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  29. 29. If you would like to learn more: www.storyscaping.com @daz_mc
  30. 30. Thank you, @daz_mcamazon.com storyscaping.com

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