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Next Wave- Nearbuy Systems


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Next Wave- Nearbuy Systems

  1. 1. Nearbuy Systems Bryan Wargo CEO &
  2. 2. The Changing Shopping Landscape• E-Commerce is growing fast, but… – 90%+ of all transaction still happen in the brick-and- mortar store• The smartphone is a game changer in retail – Shoppers are bringing the internet with them into the store• Bridging online-to-offline is key to retail success – Provide services that engage and take advantage of the smartphone capability
  3. 3. Introducing Nearbuy Systems Help retailers engage the multi-channel shopperWhat we do in the store • Location based shopping applicationsSolutions • Employee productivity applications • Store analyticsTarget MarketStrategicPartner
  4. 4. Retailer Solutions Built on Nearbuy Applications Analytics In-store Guest WiFi directions Portal Sales associate Analytics needed here Location-aware Concierge promotions services Location aware applications that Online analytics for improve the shopping experience your offline store
  5. 5. Step 1: Connect Shopper• Free WiFi access for the shopper – Opt-in – Retailer provided Incentives• Valuable information and insights for the retailer and brand partner – Tie to loyalty – Additional CRM data
  6. 6. Step 2: Download the App• Retailer App or 3rd Party App• Provide incentives for shopper to use in the store – Product navigation – Concierge Services – Loyalty
  7. 7. Step 3: Analyze• Collect data to personalize the experience – Tie to CRM data – Understand online and store experience
  8. 8. Step 4: Promote• Personalized, location- aware in-store advertising – In App offers – SMS – Integrated Ads
  9. 9. Nearbuy Value Proposition Shopper Retailers Manufacturers (Publishers) (Advertisers)• Improved • Increased basket size • Influence at experience • Deeper engagement point of decision• Enhanced • Competitive • Personalization service advantage • Closed loop• Transparency
  10. 10. The Evolution of Digital Retail Marketing2000 2007 2009 2011 Increasing Location Relevance