iMedia Brand Summit - Sept 2010
Brands are continuing to increase their investment in the online video space, especially when it comes to marketing initiatives. How do you successfully integrate video across a marketing campaign? How do you incorporate video into your overall brand strategy? How do you measure the effectiveness, such as ROI, brand recognition, number of views, and Facebook “Likes”? These are questions every big brand is asking in today’s media landscape, and questions that publishers and online video experts like Break Media are answering. Come learn from Andrew Budkofsky, EVP Sales & Partnerships, Break Media, and Cristina Zahka, Associate Manager, Media Strategy, PepsiCo, as they share real proof points and performance results from the field. See how multiple advertisers are currently utilizing online video to drive marketing, and join the conversation as we explore what the future of online video advertising will look like.