1.
iMEDIA AGENCY SUMMITKEVIN DOOHAN, December 2010<br />

2.
KEVIN DOOHAN?<br />

3.
MY PASSIONS – WHAT TO TALK ABOUT AT THE BAR<br />3<br />

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MY BRANDS BEFORE RED BULL<br />4<br />

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I’VE BEEN DOING THIS FOR A LONG TIME<br />5<br />

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CONSTANT CHANGE KEEPS DIGITAL MARKETING FUN<br />6<br />

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BUT ENOUGH ABOUT ME...WHO IS RED BULL?<br />

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RED BULL IS AN ENERGY DRINK<br />8<br />

9.
RED BULL ENERGY DRINK IS IN 160 COUNTRIES & GROWING<br />9<br />

10.
3.8 BILLION CANS CONSUMED IN 2009<br />10<br /># of Red Bull cans sold worldwide per year (in mio. cans)<br />2009 figure is based on CRE for total year as of Sept 09<br />

11.
RED BULL IS CONSUMER OUTREACH<br />11<br />

12.
RED BULL IS EVENTS<br />12<br />

13.
RED BULL IS WORLD CLASS ATHLETES & OPINION LEADERS<br />13<br />

14.
WHAT WORLD TITLE DOES TRAVIS PASTRANA OWN THAT IS NOT IN MOTOTRSPORTS?<br />

15.
MULTI-TALENTED TRAVIS PASTRANA<br />BIG BUCK HUNTER WORLD CHAMPIONSHIP<br />8TH PLACE<br />

16.
TRAVIS PASTRANA - BIGGEST. RED BULL GAME. EVER.<br />Over 30,000 plays per day, even after being out for 10 months<br />14MM total plays since launch<br />No paid media. None.<br />16<br />

17.
RED BULL IS ATHLETE PROJECTS – RED BULL PROJECT X<br />17<br />

18.
RED BULL IS ATHLETE PROJECTS – RED BULL OFF THE PLANET<br />

19.
RED BULL IS MOTORSPORTS – TIMES SQUARE PIT STOP<br />19<br />

20.
RED BULL IS A MEDIA COMPANY.<br />

21.
RED BULL MEDIA HOUSE<br />

22.
THE RED BULLETIN – USA EDITION COMING IN 2011<br />

23.
RED BULL MOBILE<br />

24.
RED BULL RECORDS<br />

25.
RED BULL WEB TV<br />

26.
RED BULL TV<br />PLAY VIDEO TRAILER FOR RED BULL TV HERE – DELETE THIS TEXT<br />

27.
NEED CONTENT? - RED BULL CONTENT POOL<br />

28.
Captain, I’m detecting large quantities of awesome in this sector. <br />

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30.
A GOOD LISTENER IS NOT ONLY POPULAR EVERYWHERE, BUT AFTER A WHILE HE GETS TO KNOW SOMETHING.- Wilson Mizner<br />THE GREAT THING IN THE WORLD IS NOT SO MUCH WHERE WE STAND AS IN WHAT DIRECTION WE ARE MOVING.- Oliver Wendell Holmes<br />