iMEDIA AGENCY SUMMITKEVIN DOOHAN, December 2010<br />
KEVIN DOOHAN?<br />
MY PASSIONS – WHAT TO TALK ABOUT AT THE BAR<br />3<br />
MY BRANDS BEFORE RED BULL<br />4<br />
I’VE BEEN DOING THIS FOR A LONG TIME<br />5<br />
CONSTANT CHANGE KEEPS DIGITAL MARKETING FUN<br />6<br />
BUT ENOUGH ABOUT ME...WHO IS RED BULL?<br />
RED BULL IS AN ENERGY DRINK<br />8<br />
RED BULL ENERGY DRINK IS IN 160 COUNTRIES & GROWING<br />9<br />
3.8 BILLION CANS CONSUMED IN 2009<br />10<br /># of Red Bull cans sold worldwide per year  (in mio. cans)<br />2009 figure...
RED BULL IS CONSUMER OUTREACH<br />11<br />
RED BULL IS EVENTS<br />12<br />
RED BULL IS WORLD CLASS ATHLETES & OPINION LEADERS<br />13<br />
WHAT WORLD TITLE DOES TRAVIS PASTRANA OWN THAT IS NOT IN MOTOTRSPORTS?<br />
MULTI-TALENTED TRAVIS PASTRANA<br />BIG BUCK HUNTER WORLD CHAMPIONSHIP<br />8TH PLACE<br />
TRAVIS PASTRANA - BIGGEST. RED BULL GAME. EVER.<br />Over 30,000 plays per day, even after being out for 10 months<br />14...
RED BULL IS ATHLETE PROJECTS – RED BULL PROJECT X<br />17<br />
RED BULL IS ATHLETE PROJECTS – RED BULL OFF THE PLANET<br />
RED BULL IS MOTORSPORTS – TIMES SQUARE PIT STOP<br />19<br />
RED BULL IS A MEDIA COMPANY.<br />
RED BULL MEDIA HOUSE<br />
THE RED BULLETIN – USA EDITION COMING IN 2011<br />
RED BULL MOBILE<br />
RED BULL RECORDS<br />
RED BULL WEB TV<br />
RED BULL TV<br />PLAY VIDEO TRAILER FOR RED BULL TV HERE – DELETE THIS TEXT<br />
NEED CONTENT? - RED BULL CONTENT POOL<br />
Captain, I’m detecting large quantities of awesome in this sector.  <br />
A GOOD LISTENER IS NOT ONLY POPULAR EVERYWHERE, BUT AFTER A WHILE HE GETS TO KNOW SOMETHING.- Wilson Mizner<br />THE GREAT...
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iMedia December Agency Summit: Kevin Doohan Introduction

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Summit Host, Kevin Doohan Introduction presentation

Kevin Doohan, Director, Digital Marketing, Red Bull

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iMedia December Agency Summit: Kevin Doohan Introduction

  1. 1. iMEDIA AGENCY SUMMITKEVIN DOOHAN, December 2010<br />
  2. 2. KEVIN DOOHAN?<br />
  3. 3. MY PASSIONS – WHAT TO TALK ABOUT AT THE BAR<br />3<br />
  4. 4. MY BRANDS BEFORE RED BULL<br />4<br />
  5. 5. I’VE BEEN DOING THIS FOR A LONG TIME<br />5<br />
  6. 6. CONSTANT CHANGE KEEPS DIGITAL MARKETING FUN<br />6<br />
  7. 7. BUT ENOUGH ABOUT ME...WHO IS RED BULL?<br />
  8. 8. RED BULL IS AN ENERGY DRINK<br />8<br />
  9. 9. RED BULL ENERGY DRINK IS IN 160 COUNTRIES & GROWING<br />9<br />
  10. 10. 3.8 BILLION CANS CONSUMED IN 2009<br />10<br /># of Red Bull cans sold worldwide per year (in mio. cans)<br />2009 figure is based on CRE for total year as of Sept 09<br />
  11. 11. RED BULL IS CONSUMER OUTREACH<br />11<br />
  12. 12. RED BULL IS EVENTS<br />12<br />
  13. 13. RED BULL IS WORLD CLASS ATHLETES & OPINION LEADERS<br />13<br />
  14. 14. WHAT WORLD TITLE DOES TRAVIS PASTRANA OWN THAT IS NOT IN MOTOTRSPORTS?<br />
  15. 15. MULTI-TALENTED TRAVIS PASTRANA<br />BIG BUCK HUNTER WORLD CHAMPIONSHIP<br />8TH PLACE<br />
  16. 16. TRAVIS PASTRANA - BIGGEST. RED BULL GAME. EVER.<br />Over 30,000 plays per day, even after being out for 10 months<br />14MM total plays since launch<br />No paid media. None.<br />16<br />
  17. 17. RED BULL IS ATHLETE PROJECTS – RED BULL PROJECT X<br />17<br />
  18. 18. RED BULL IS ATHLETE PROJECTS – RED BULL OFF THE PLANET<br />
  19. 19. RED BULL IS MOTORSPORTS – TIMES SQUARE PIT STOP<br />19<br />
  20. 20. RED BULL IS A MEDIA COMPANY.<br />
  21. 21. RED BULL MEDIA HOUSE<br />
  22. 22. THE RED BULLETIN – USA EDITION COMING IN 2011<br />
  23. 23. RED BULL MOBILE<br />
  24. 24. RED BULL RECORDS<br />
  25. 25. RED BULL WEB TV<br />
  26. 26. RED BULL TV<br />PLAY VIDEO TRAILER FOR RED BULL TV HERE – DELETE THIS TEXT<br />
  27. 27. NEED CONTENT? - RED BULL CONTENT POOL<br />
  28. 28. Captain, I’m detecting large quantities of awesome in this sector. <br />
  29. 29.
  30. 30. A GOOD LISTENER IS NOT ONLY POPULAR EVERYWHERE, BUT AFTER A WHILE HE GETS TO KNOW SOMETHING.- Wilson Mizner<br />THE GREAT THING IN THE WORLD IS NOT SO MUCH WHERE WE STAND AS IN WHAT DIRECTION WE ARE MOVING.- Oliver Wendell Holmes<br />

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