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Integrating Digital Innovation into Marketing DNA

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Integrating Digital Innovation into Marketing DNA

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Integrating Digital Innovation into Marketing DNA

  1. 1. Driving Digital Innovation From Within Tina Wung Director, Digital Strategy Anheuser-Busch InBev @tina_wung
  2. 2. #SFsummit In 2013, we set our digital vision. #1 THE BEST CPG COMPANY IN DIGITAL.
  3. 3. #SFsummit We did it by building the right infrastructure. DEDICATED DIGITAL STRATEGY, INNOVATION & EXECUTION TEAMS SUPPORTING MARKETING, TRADE, AND INTERNAL TECHNOLOGY
  4. 4. #SFsummit We made innovation test-and-learn our mindset. 70/20/10
  5. 5. #SFsummit We’ve innovated in emerging media platforms…
  6. 6. #SFsummit …in new commerce channels…
  7. 7. #SFsummit …in content co-creation…
  8. 8. #SFsummit …in connected home, and more. powered by
  9. 9. #SFsummit We’ve challenged our partners and network to innovate with us.
  10. 10. #SFsummit In conclusion: Set a vision. Build the right infrastructure. Mandate an innovation mindset. Test and learn. Challenge your team. Let go.
  11. 11. Questions?

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