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Failures in Research & Development

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Failures in Research & Development

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Failures in Research & Development

  1. 1. bit noun ˈbit BITS 1) the cutting edge of a tool. 2) bits - (plural) multiples of a unit of computer information equivalent to the result of a choice between two values (as yes or no, true or false, on or off). piece noun ˈpēs PIECES 1) a literary, journalistic, artistic, dramatic, or musical composition 2) pieces - (plural) part of a whole, into component parts.
  2. 2. These BITS of software, strategic thinking and experimental attitude are paired with PIECES of hardware, resources of varying skill-sets to create and to surprise.
  3. 3. We do something. Take action. Experiment. Fail. Experiment again. A world in Bits & Pieces is always in motion. So are we.
  4. 4. Our main goal is to create something innovative and valuable.
  5. 5. Igor Ansoff Matrix
  6. 6. CORE optimize advertising
  7. 7. If its never been done before is it working or not? How do you control a live conversation with a sensitive brand/ambassador SAG and AFTRA implications Client Trust Agency Cost
  8. 8. CORE ADJACENT optimize advertising expand outside existing services/products
  9. 9. Who owns the Gloves What if the technology changes
  10. 10. CORE ADJACENT TRANSFORMATIVE optimize advertising expand outside existing services/products invent for markets that may not exist yet
  11. 11. `
  12. 12. Ownership of Intellectual Property Impact to the Client business Do we get into the shark detection business?
  13. 13. CORE ADJACENT TRANSFORMATIVE optimize advertising expand outside existing services/products invent for markets that may not exist yet
  14. 14. How we work
  15. 15. DECLASSIFIED
  16. 16. DECLASSIFIED 3:00PM KICKED OFF PROJECT WITH ENTIRE team consisting of 5 P
  17. 17. DECLASSIFIED 8:12Am AMAzOn confirms shipment of DJI Phantom 2 Quadcopter
  18. 18. DECLASSIFIED 6:53pm First Round of Creative Concepts sent for teams consideration
  19. 19. DECLASSIFIED 11:54Am PRESENT FINAL ROUND OF CREATIVE CONCEPTS AND RE
  20. 20. DECLASSIFIED 8:32Am DRONE ARRives at miami shipping center en route to los angele
  21. 21. DECLASSIFIED 2:32pm drone test flight in colorado center park results in rewrites
  22. 22. DECLASSIFIED 2:36pm [redacted by human resources and state labour department]
  23. 23. DECLASSIFIED 3:36pm prototype of back-up creative direction prepared for test flight #2
  24. 24. DECLASSIFIED 3:36pm FINAL FLIGHT with the PROTOTYPE CREATIVE CONCEPT SHO
  25. 25. Be playful Focus on interactions over process Deliver a product not a document Prioritize collaboration over hierarchy Adapt to the real world

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