iMedia October Breakthrough Summit: New Frontiers C: "The Future of Video"

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iMedia October Breakthrough Summit

New Frontiers C: "The Future of Video"

Colin Dixon, Senior Partner, The Diffusion Group

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iMedia October Breakthrough Summit: New Frontiers C: "The Future of Video"

  1. 1. The Future of Video<br />Colin Dixon<br />Senior Partner, Advisory<br />www.tdgresearch.com<br />Insights In Front of the Curve™<br />
  2. 2. 2<br />The First 115 Years of Video<br />
  3. 3. 3<br />The First 115 Years of Video<br />
  4. 4. Same Bat Time, Same Bat Channel<br />4<br />
  5. 5. The Video Universe…<br />5<br />Viewers<br />Viewers<br />ContentProviders<br />Viewers<br />
  6. 6. …Is Changing<br />6<br />Providers<br />Providers<br />ContentViewers<br />Providers<br />
  7. 7. 7<br />Today, there are 15 million Netflix subscribers<br />63% use “stream instantly”<br />32% watch on their TVs<br />By 2014, there will be 30 million homes regularly watching Internet Video on their TVs<br />By 2020, we will watch as much video from the Internet as we do from broadcasts<br />We will not know where this video is coming from<br />Nor will we care!<br />How Fast is it Changing?<br />
  8. 8. 8<br />Today, video experience is still disconnected<br />Experience is just video and audio<br />In the most part we watch on TV<br />Tomorrow, rarely will video exist alone<br />Video + Data + Application =Experience<br />To everything with a screen<br />In every place we go<br />Never disconnected<br />What is the Future of Video?<br />
  9. 9. 9<br />What does this mean for Professional Video?<br />
  10. 10. 10<br />Context<br />When? Where? How?<br />Counting<br />Always know…<br />How many?<br />How often?<br />How much?<br />Connection<br />Relationship with viewer<br />What Does this Mean for Advertising?<br />And Remember<br />Video + Data + Application = Experience<br />

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