The Digital Content NewFronts was launched in 2012 to create amarketplace to showcase and sell high-value original video content andadjacent advertising opportunities in digital media. Organized similarly totelevision industry upfront marketplaces, this weeklong series ofpresentations from digital content powerhouses promises to enticemarketing and ad agency executives to view the latest opportunitiesavailable for brands to expand their consumer reach on digital platforms.
Founding Partners: AOL, Digitas, Hulu, Microsoft Advertising, Yahoo!, YouTube. IAB is managing partner 19 presenters invited to unveil video programming slates to the marketplace Criteria for invitation eligibility: Producer of original digital video content at scale Captive sales force to sell video inventory Significant demand as expressed from the media agency community Open application process for independent producers in addition to the IAB-led selection process above Operations and media relations coordinated by IAB; advance press coordinated in close consultation with Founding Partners Pre- and post-event management coordinated by IAB
NewFronts 2013: April 29 - May 2 • New York City Monday, Tuesday, Wednesday, Thursday, Friday, May April 29 April 30 May 1 May 2 3Breakfast Wall Street Hulu Disney Alloy Digital8:00 AM - 11:00 Journal InteractiveAMLunch The Digital Blip Crackle at11:30 AM - 1:00 Weather Broadcasting SonyPM Company Group Pictures Television DigitasAfternoon Microsoft AOL Condé Nast Buzzmedia2:00 PM - 5:00 Advertising EntertainmentPMEvening Yahoo! CBS Google VEVO (6:00 Zynga6:00 PM - 9:00 Interactive PM - 8:00PM PM) FPC Executive Cocktail Party, by invitation
Why originals? Audiences are demanding new shows with distinctive POVs Subculture is just pop culture awaiting its close-up The journey from niche to mainstream is a shuttle flight Social media is the ultimate accelerant Video, like music, is now an extension of personal expression
Why originals? Publishers are evolving marketplace offerings Early stage models are transforming into principal productions Brand identity articulation is enhanced through programming control Show development shapes audience development Originals reinforce familiarly, loyalty and trust
Why originals? Advertisers must find consumers where they live, work, travel and recreate Mobility advantage Programming diversity options Global reach Sensibility synchronicity
Mingle, Music, Migas and Mimosas With IAB Members and Friends Sponsored by: SXSW ● Sunday, March 10 ● 9 AM to 1 PM ● Parkside ● Austin, TX21
Seneca Mudd, Director of Industry Initiativesseneca@iab.net See you at the shows@muddzhlinger