Case Study: "Visual Marketing"

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Case Study: "Visual Marketing"

  1. 1. visual marketing September 2013 Wednesday, August 28, 13
  2. 2. The digital marketing evolution Historically, brands were great at talking about themselves The emergence of social taught brands to listen Now, consumer behavior is shifting once again Wednesday, August 28, 13
  3. 3. We’ve Come full circle once again We’re communicating with images Wednesday, August 28, 13
  4. 4. 0,000,00040(images shared daily: Facebook + Tumblr + Instagram Alone) Wednesday, August 28, 13
  5. 5. Consumers want “snackable” content. Images are consumers favored snack. Wednesday, August 28, 13
  6. 6. Images drive emotions Emotions drive reactions The result? For brands, images drive awareness, engagement, Affinity, and revenue Wednesday, August 28, 13
  7. 7. Wednesday, August 28, 13
  8. 8. Why? Wednesday, August 28, 13
  9. 9. 20,000 Pins + 300,000 Repins Image characteristics •Color •# of Colors •Aspect ratio •saturation •lightness •background ratio •presence of faces Wednesday, August 28, 13
  10. 10. Alex & Ani Wednesday, August 28, 13
  11. 11. Mission Wednesday, August 28, 13
  12. 12. Hyper Growth Wednesday, August 28, 13
  13. 13. Digital Strategy Wednesday, August 28, 13
  14. 14. Connecting Systems Wednesday, August 28, 13
  15. 15. • Started mid Q1 • 80% growth over last 5 months • Content: stacking and motivation nation • Direct link to product • Larger AOV vs FB (last click attribution) • Wednesday, August 28, 13
  16. 16. • Unmatched granularity of consumer insight • Facebook vs. Pinterest Wednesday, August 28, 13
  17. 17. • #1 social platform • 47.9k followers, 19.2M reach • 128% growth over last 5 months • Video increasingly part of larger strategy • Mainly A&A product and “behind the scene” photos Wednesday, August 28, 13
  18. 18. • #1 social platform • 47.9k followers, 19.2M reach • 128% growth over last 5 months • Video increasingly part of larger strategy • Mainly A&A product and “behind the scene” photos Wednesday, August 28, 13
  19. 19. Aspiration Celebration Wednesday, August 28, 13
  20. 20. Questions? Apu Gupta CEO/Co-founder, Curalate apu@curalate.com apugupta Ryan Bonifacino VP of Digital Strategy, Alex & Ani ryan@alexandani.com rbonifacino Wednesday, August 28, 13

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