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Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

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Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

  1. 1. Case Study What Happens When Mobile, Social & Loyalty Collide?
  2. 2. Case Study: “What Happens When Mobile, Social & Loyalty Collide?” + + =
  3. 3. Case Study: “What Happens When Mobile, Social & Loyalty Collide?” Off-line: Restaurant
  4. 4. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  5. 5. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  6. 6. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  7. 7. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  8. 8. Case Study: “What Happens When Mobile, Social & Loyalty Collide?” Off-line: Internal
  9. 9. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  10. 10. Case Study: “What Happens When Mobile, Social & Loyalty Collide?” On-line: Loyalty
  11. 11. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  12. 12. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  13. 13. Case Study: “What Happens When Mobile, Social & Loyalty Collide?” On-line: Social
  14. 14. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  15. 15. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  16. 16. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  17. 17. Case Study: “What Happens When Mobile, Social & Loyalty Collide?” On-line: Mobile
  18. 18. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  19. 19. Case Study: “What Happens When Mobile, Social & Loyalty Collide?”
  20. 20. <<<<play WAFFLE HOUSE video>>>>
  21. 21. Case Study: “What Happens When Mobile, Social & Loyalty Collide?” Key Takeaways •Leveraging partnership between vendor & customer •Integrating mobile, social & loyalty to gamify the Waffle House experience •Test a loyalty specific mobile application where both parties mutually benefit
  22. 22. Case Study: “What Happens When Mobile, Social & Loyalty Collide?” THANK YOU
  23. 23. Case Study: “What Happens When Mobile, Social & Loyalty Collide?” Questions
  24. 24. Case Study: “What Happens When Mobile, Social & Loyalty Collide?” Let’s Connect! Dorothéa Bozicolona-Volpe Email: socialespionage@gmail.com LinkedIn: Linked.com/in/socialanddigitalmediamaven Instagram, Twitter & Vine: @SocialEspionage Phone : (347) 766-6727 •Shelby White •Email: shelbywhite@WaffleHouse.com •LinkedIn: Linked.com/in/ShelbyNWhite •Twitter: @Waffle_Rewards •Phone: (770) 729-5700

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